the art of storytelling
DESCRIPTION
Principles of storytelling as applied to business, specifically for startup and social innovation pitches.TRANSCRIPT
The art of storytelling.
Presented 07.23.13
WHY STORIES?
Stories give meaning and context to what would otherwise be a collection of easily forgettable facts.
A story, if broken down into the simplest form is a
connection of cause and effect. And that is exactly how we think.
Great stories invoke the imagination to the point that listeners begin to own them
almost as much as the teller.
If you examine great stories throughout history,
you will inevitably find a protagonist who digs deeper, works with scarce resources, makes difficult decisions, takes action despite risks,
and ultimately discovers the truth.
WHAT SHOULD BE IN YOUR PITCH DECK?
WHAT’S THE PROBLEM YOU’RE SOLVING?
WHO’S THE CUSTOMER?
HOW ARE YOU GOING TO SELL/MARKET IT?
WHAT’S THE MARKET OPPORTUNITY?
WHO IS YOUR COMPETITION?
HOW DO YOU MAKE MONEY?
WHO’S ON YOUR TEAM?
THINGS TO KEEP IN MIND
YOU ARE THE PROTAGONIST
BALANCE THE INTELLECTUAL WITH
THE EMOTIONAL
YOUR STORY SHOULD EXPRESS HOW AND WHY LIFE CHANGES BECAUSE
OF YOUR IDEA
BIG VISUALS, FEW WORDS
SHOW ME A DEMO
CHECK YOUR JARGON AT THE DOOR
OWN YOUR MATERIAL
Q + A
Thank you!