the art of brand storytelling
TRANSCRIPT
The art of
By Vista Public Relations
Telling Brand Stories
WHAT IS ABRANDSTORY?
When you connect with your target audience and
engage on a deeper level it will encourage them
to choose your products.
All content that is created by a brand will
build its story. The tone you take in your
releases, the styling of your photography.
The image you project across social media,
it all tells the story of your brand.
ONLINETelling brand stories
CREATES A LEGACY THAT WILL DRIVE SALES
93%of buying cycles start with a
search
online
9 IN 10 44%INFLUENCED TO
PURCHASE BY THEIRSOCIAL NETWORK
SHARE PURCHASEINFO ONLINE
25%SEARCH SOCIAL FOR
INSPIRATION
influence
The business brand stories you create outside ofyour product portfolio will stand you apart. Theywill reflect your values and ambition more vividly
and make consumers more likely to purchase.
Business brand stories have never been morepertinent than with today's connected, discerning
modern family.
connecting
More likely to connect with brands thatreflect the reality of parenthood.
Valueindividuality, self-expression and
sustainability, overwealth. Favour
access notownership.
Time, honesty,authenticity,
wellness,individuality arescarce to them.
You need a team that understandsyour ethos, ethics and vision and theconsumer climate.
W E A R E T H E M A S T E RS T O R Y T E L L E R S
The right agency will build a lasting legacy of content
and connections for your brand. They will bring
consumers toward your product portfolio and will
find the right influencers to promote your products to
your target audience.
THE ROLEOF PR
Who do they trust?What do they
believe?
Your stories must berelevant to yourvalues and vision.
Be genuine, fun,provocative. And
memorable.
Building Brand Stories
Vista's Golden Rules Know your audience.
Know your brand.
Be authentic.
KNOWLEDGEWe have won PR
industry awards for our
consumer brand building
campaigns. We have a
proven track record and
are a safe pair of hands.
NETWORKSEXPERIENCE
We focus on your target
audience. We know
what they want, what
they think, who
influences them and how
they connect. We invest
in this knowledge and in
your market place.
We run a network of
families who deliver
insights. We connect our
clients with like-minded
businesses to reach new,
engaged audiences.. Our
business network enables
us to provide best practice
consultancy to our
clients.
Why trust
Vista PRto tell your brand stories?
Jane Pavia-Davis: [email protected]; 01295 369 182
www.thevistavillage.com
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Facebook: The Vista Village
Twitter: VistaMums
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