the art of

digital storytelling

changing landscape of assets

digital vs physical

digital storytelling

use digital tools to help tell a story in a compelling and emotionally engaging way

macro your organization’s story

micro your project’s story

macro story

micro story

architecture of a micro story

compelling real time

visual media

finality

why is micro story important?

what you are doing

people connect with

the work not

your logo

Another entry point

what Are all your micro stories?

What is your micro story in 140 characters?

What is your micro story in 100 words?

What is your micro story in 300 words?

Mastermind:

Choose 1 Micro Story & Develop It

Share your Micro Story

During the Break

http://mis-f.it/ghnimicro

http://mis-f.it/ghnimacro