target presentation - final
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Target North Campus Bus Service Supplier Workshop Wednesday, November 7, 2012
1:30 PM - Presentation
Company Background
2012 -
1941 First Transit Bus
Fleet Information
400 Employees
300 Vehicles
71 Years of Industry Experience
4 Terminal Locations
Coverage & Expansion Options
Schmitty & Sons is the Currently the Largest Private Transit Operator in the Upper Midwest Region
Full Service TransportationFor The Entire Twin Cities Metro Area
Dedicated to Meeting the Needs of our Customers.
Bus Options & Amenities
Wireless Optional Power Ports
Bike Racks
Bathrooms
Tables
Leg Room 50 – 56 Passenger
Capacity
Temperature Control
Reading Lights
Reclining Seats Leather Seats
Handicap Accessible Uniform ADA Mass
Transit Curb to Curb Service Dial-A-Ride Service
Target’s Situation
In 2014 we will be moving more than 2000 Target Technology Services team members to our Brooklyn Park campus.
Target is looking for commuting options for team members impacted by this move
65% of those responding survey participants listed “bus” as their primary transportation for commute to work
*Based on Target TNC Survey – 2400 Team Members Surveyed
Proposed Solution
1.) What are your guidelines for minimum ridership to make this a worthwhile engagement for your firm.
Unit Size Number of passengers per bus
Tier System
Number of Unit
Fare Structure Commuter Fair - $4-8 per day Target Corporation Investment
Proposed Solution
2.) Given the attached ridership information and preferences, how would you build a schedule to best meet this need?
Review Survey Information / Secondary Survey Specific ridership demand areas
Focus on areas with increased volume of riders Investment based on number of routes
Multi-Tier Route System in AM/PM Determine route schedule based on work schedules
Test Route
Expand Ridership Based on Demand
Proposed Solution
3.) Any Information you can provide about suggested routes, travel time, and number of departure times per route?
Suggested Routes Downtown Commuter Line South Metro Commuter Line
Burnsville Park & Ride Eden Prairie Park & Ride Shakopee/Prior Lake Park & Ride
Travel Time Dependent on Pick-up Locations
45-60 minutes
Multi-Tier AM/PM Transfers
Proposed Solutions
4.) Could you operate shuttles from Brooklyn Park to Downtown?
ADA Mini-coach Shuttles (Dial-A-Ride / Curb to Curb Service) 25-30 passenger capacity
Motorcoach (Commuter Coach) 50-56 passenger capacity
Coach Vehicles
Proposed Solutions
5.) How are your buses branded? Will anything be specific for Target?
Proposed Solutions
6. How will passengers pay for their fare?
Commuter Fare Real time ticket Distribution
Daily Trip Tickets Online Ticketing
Weekly/Monthly Passes Target Provided Vouchers
Target Subsidy Establishing a Minimum Bus Fee (per day) Cost Sharing Pool (Commuter Fare / Target Minimum) Target Benefits for Privatized Service
Coach as a billboard” Going Green – Non-public subsidized transit Employee Benefit for Recruitment
Follow Up / Questions
Bill Forbord, Chief Operating Officer
[email protected] (952) 985-7507
Kathryn Belcourt, Sales/Marketing
[email protected] (952) 985-7540