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TARGET CASE

TARGET CASEGroup 24

Yu Kane Kok - Jason Lutowsky - Ahmad Khatib - Jeff Kortman

What is the Problem?Targets current strategies are largely directed towards expanding E-commerce & delivery services.

These departments are relatively new and require structural support from certain departments for large growth.

Current Business Process

(Indiana)

Improvements Target is currently makingVirtual(E-Commerce)

Physical(Retail, Fulfillment,Distribution)

VIRTUAL PHYSICAL

Offering Free Holiday Shipping Promo

Offer Same Day Rush Delivery

Introduced mobile app, Instacart/Cartwheel

Curbside Pickup

Introduction of Grocery Delivery

Introduction of Organic Foods

1st RecommendationIncrease Demand of Omni-Channel Operations

Action

Optimize Virtual Operations Optimize Physical OperationsProvide Infrastructure(TARGET.COM & EBAY)(RETAIL, FULFILLMENT & DISTRIBUTION CENTER)

Optimizing VirtuallyIntegrate Target.com & Targets Ebay Store

Provide a more consumer friendly platform

Consider Google Partnership (Google Checkout)

TARGET.COM

TARGETS STORE ON EBAY.COM

(Sterling)

Optimize Physical Operations

Cross-Training employees/customer service representatives to handle multiple platforms

Outsource/Purchase from Local Grocers

Automate & Integrate Fulfillment Centers/Stores

INTEGRATING &AUTOMATINGOPERATIONSAid in speeding up fulfillment operations for distribution centers & certain retail stores Efficient space and inventory management catering towards individual fulfillment (online ordering). (KIVA ROBOTS)

RECAPOptimizing Virtual Operations

Integrate Online Platforms Provide More Consumer Friendly websiteConsider Google Partnership (Google Checkout)

Optimize Physical Operations

Cross Training employees to deal with multiple platforms Introduce local grocersIntegrate/automate fulfillment & distribution

2nd Recommendation

Optimize Distribution System(FLEET MANAGEMENT)

How?Introduce a New Fuel Efficient Target Branded Fleet

FUEL EFFICIENT TARGET BRANDED TRUCKS Plastic Chassis

Reduce Transportation Costs

Fuel Efficient

EFFECTS TOWARDS ENTIRE SUPPLY CHAINImprove service level of delivery options

Increase frequency & range of shipments

Physical brand recognition

Conclusion(DELIVERY)(FULFILLMENT)(INVENTORY & DISTRIBUTION)(CUSTOMER SERVICE)

Conclusion

Strong Physical Presence/Foundation in markets compared to online retailers

Great potential for expansion in E-commerce Large potential growth in delivery service level

Essentially need to optimize current physical & virtual operations

QUESTIONS?

QUESTIONS?

THANK YOU!Group 24

Yu Kane Kok - Jason Lutowsky - Ahmad Khatib - Jeff Kortman