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ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
ANNEX A TERMS OF REFERENCE
1. Purpose of Contract:UNICEF is a leading humanitarian and development agency working globally for the rights of every child. UNICEF has a various number of priorities including:
Child survival and development Basic education and gender equality HIV/AIDS and children Child protection Policy advocacy and partnership
UNICEF has a strong track record for Communication for Development (C4D) that is achieved by employing a mix of social mobilization, advocacy, behavior and social change strategies on all priority issues.
UNICEF UKRAINE has a very strong C4D program and is frequently planning and implementing various communication activities and campaigns on several issues related to health, child protection and education. To this end, UNICEF Ukraine is in continuous need for advertising agencies/ partners to help in planning and implementing comprehensive health communication campaigns, social mobilization activities, web, and social media activities.
2. Objective of the Contract with expected results/outcome/products/sub products/outputs:
UNICEF Ukraine is seeking a long-term agreement (LTA) with an agency/agencies in the three below categories:
1)Advertising The agency will be required to develop and execute complex communication strategies, campaigns, and social marketing interventions. Develop various communication materials including print materials (posters, leaflets, billboards, citylights, booklets, banners, etc)
2)Production The agency will be required to produce communication materials, such as video (filming and animation), audio, still photography.
3) Social mobilization/ below the line (BTL) activities and events
The agency will be required to develop, plan and implement activities that will involve face-to-face interpersonal
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
communication activities. These activities will reach out to different audiences in different oblasts based on issues within specific oblasts. Activities could include but is not limited to: In mall activations, Parents events, media events, road shows, puppet shows, concerts, et. Bidders are requested to list other activities they might be seen useful and would help achieve objectives.
4) Digital /social media The agency will be required to produce web and social media content, messages, run and operate social media pages, as well as design wed and social media banners (animated, and still)
The main objective of these contract (s) will be to:• Increase and improve Knowledge, behaviors and attitudes of
specific audiences on certain issues• Increase Risk Perception for non compliance of desired
behaviors by communicating the risk of non-compliance to the specific behaviours promoted
• Ensure that people are aware of the importance of following specific behaviors.
• Inform and educate people of issues relating to their children health and rights
3.Deliverables based on the work plan.
All listed below deliverables can include the below, but not limited to.
a. Category 1: Advertising Illustrative list of deliverables (UNICEF might decide to do one item or more or the full list based on the needs of the work to be carried out). Deliverables can include the below, but not limited to.
Category Deliverables Products Duration
1). Advertising
Development and execution of communication strategy, campaign, communication activities and products.
Creative concepts, messages, implementation strategy, print advertisements (design, layouting), media strategy,
Per communication strategy/ creative concept
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
supervision of the execution.
Category 2: Production
Illustrative list of deliverables (UNICEF might decide to do one item or more or the full list based on the needs of the work to be carried out). Deliverables can include the below, but not limited to.
2). P
roduct
ion
Production of video commercials
Animations (2D) 30 scs
45 scs
60 scs
Live action/story 30 scs
45 scs
60 scs
Testimonials 30 scs
45 scs
Production of audio commercials
Dialogue, story and or testimonials
30 scs
45 scs
60 scs
Documentation (reportage)
Still photography
Video shooting
Category 3: Social mobilization/ below the line (BTL) events and activities
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Illustrative list of deliverables (UNICEF might decide to do one item or more or the full list based on the needs of the work to be carried out). Deliverables can include the below, but not limited to.
Category
Deliverables Style Duration
3).
Soc
ial
mobiliza
tion/ belo
w the
line
(BT
L) /ev
ents
Planning and implementation of one day events with parents and families
Local level event involving parents and families at the oblast level to promote specific behaviors and messages. Events could include sports events, concerts, family/kids fun events and activities
4-5 hour events
In mall activations
A pop up stand in the mall for the weekends promoting behaviors
2 days in each location/mall
Puppet shows Revolving puppet show that travels from one oblast to the other disseminating messages to kids in a fun entertaining way
A 20 min performance with messages for kids and parents
Road shows in oblasts, towns and cities
A branded vehicle with promoters touring different oblasts with mega speakers promoting messages and stopping at different parks and areas of heavy attractions to disseminate materials with messages to people (flyers and take home reminders)
5 days per oblast
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Category 4: Web and social media
illustrative list of deliverables (UNICEF might decide to do one item or more or the full list based on the needs of the work to be carried out). Deliverables can include the below, but not limited to.
4. Details of how the work should be delivered:
Advertising:
Agencies will be requested to present an overall strategy and several concept and ideas for each type of material to be developed. Revise the strategy and concepts based on UNICEF comments and present the revised concepts for final approval
Develop storyboards and draft materials based on the approved concepts and strategy
Plan and hold necessary Pre Production meetings, obtaining all necessary approvals on all elements of production including crew, cast, locations, wardrobe, probes, etc…
Edit materials based on UNICEF approved boards Hold shooting with the presence and approval of UNICEF Present final materials in high quality and all forms (digitally
and hard copies) to UNICEF for approval All materials will be owned and copyrighted to UNICEF, agencies
will not be authorized to use the materials in part or whole without the written consent and approval of UNICEF
Category
Deliverables Style Duration
4)
Digital /social media
Development of web and social media banners
Still Na
Animated 15 Scs
Development of social media content and messages
Development of attractive content on a specific issue (approx. 30 messages per topic)
One month
Run and operate social media pages
One month operation of Facebook, Instagram, and Twitter accounts
One month
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Production:
Conduct filming, audio recording Develop animations Conduct photo sessions Post production services
Social mobilization:
Agencies will be requested to present an overall strategy, and detailed plan for the different social mobilization activities.
Revise the strategy and plan based on UNICEF comments and present the final ones for approval
Plan and hold necessary planning for the social mobilization activities obtaining all necessary approvals on all elements from UNICEF before implementation.
Ensure UNICEF approval on messages, locations, teams, crew, and all details of the activities
Present daily and weekly reports to UNICEF on the progress and outcomes of the activities
Present a final report with still and visual documentation for each and all activities, including reach and impact of each activity
Digital/social media
Agencies will be requested to present an overall strategy and several concept and ideas for digital and social media proposed activities that can reach out to millions of Ukrainians
Develop draft materials based on the approved concepts and strategy
Edit materials based on UNICEF approved strategy and concepts Present final materials in high quality and all forms (digitally
and hard copies) to UNICEF for approval Develop message structure and topics and present to UNICEF for
approval, based on this develop a list of messages and clear them from UNICEF before actual dissemination
Develop a plan on social media pages and how they will be operated, how the pages will be promoted and how the interaction with audiences will be carried out
All materials will be owned and copyrighted to UNICEF, agencies will not be authorized to use the materials in part or whole without the written consent of UNICEF
Present a final report with documentation with screen shots and analysis of each and all activities, including reach and impact
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Present a monitoring mechanism that is being proposed by the agency to monitor the social media and web operations and feedback daily
5. Performance indicators for evaluation of results: Quality of developed communication materials following latest
technological advances Innovation developed/applied Target audience feedback/ pre-testing reports feedback KPI reached Good response and client servicing Strict adherence to the deadlines
6.Qualifications/specialized knowledge/experience required to complete the task:
The profile of the agencies and team proposed should include the following credentials and competencies:
Be an advertising agency, a digital company, an events/social mobilization/below the line agency, production agency or a consortium of institutions with at least 5 years of successful experience in these fields
Have comprehensive knowledge and experience in planning and implementing communication campaigns and social mobilization activities to engage different audiences at the oblast level, and planning and running digital campaigns
Experience in developing communication campaigns/materials and activities on health, development, and social issues is an asset (relevant experience should be highlighted)
Previous successful experience with UNICEF or other UN agencies is an asset
Demonstrated ability to meet deadlines and work under pressure Fluency in Ukrainian or Russian, and English.
7.Definition of supervision arrangements:The contract will be supervised by the Communication for Development specialist, UNICEF Ukraine.
8.LIQUIDATED DAMAGESFor late delivery of services or for services which do not meet UNICEF's specifications, requirements, terms of reference or statement of works and are therefore rejected by UNICEF, UNICEF shall be entitled to claim liquidated damages from the successful proposer, and deduct 0.5% of the value of the services pursuant to Institutional/Corporate Contract, per additional day of delay, up to a maximum of 10% of the value of the Institutional/ Corporate
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Contract. The payment or deduction of such liquidated damages shall not relieve the successful proposer from any of its other obligations or liabilities pursuant to any Institutional/Corporate Contract.
9. Support provided by UNICEF:The UNICEF C4D Officer, Child Protection Specialist and other relevant team members, will provide day-to-day support for the assignment. It will include relevant information sharing, briefing and de-briefing sessions. The key messages, background information, expert comments, baseline sociology survey among young people from target groups will be provided by the UNICEF team.
10. Requirements to documents for Technical Proposals - PER CATEGORYBidders are requested to submit the following as part of their technical requirements to respond to the specific category and the RFP, and this will constitute how bidders will be evaluated for each category of this TOR
CATEGORY 1: ADVERTIZING
Company profile o Number of years of professional progressive experienceo Previous and current client list, o Number of campaigns/projects planned and implemented)
Showreel of company work relevant to all requested work under this TOR (different types of TVCs: animation, and live action should be provided)
Proposed staff CVs and samples of their work: Director, Creative Director, Art Director, Account Manager, copyrighter, Graphic Designer, etc.
Two options for routine immunization (RI) slogan and logo (RI messages detailed In Annex B)
Two different Concepts for two TVC promoting routine immunization for kids under the age of two years
One print material concept for routine immunization a Poster to be used to promote routine immunization
One web banner concept for routine immunization to be used to promote routine immunization
One design for a promotional materials T-shirt A clear description of how the work required will be carried out
and implemented List any international or local awards received for the agency’s
work
CATEGORY 2: PRODUCTION
Company profile o Number of years of professional progressive experience
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
o Previous and current client list, o Number of campaigns/projects planned and implemented
Showreel of company work relevant to all requested work under this TOR (different types of TVCs: animation, and live action should be provided)
Proposed staff CVs and samples of their work: Director, Creative Director, Art Director, Account Manager, copyrighter, Graphic Designer, etc.
Two different Concepts for two TVC promoting routine immunization for kids under the age of two years
A clear description of how the work required will be carried out and implemented
List any international or local awards received for the agency’s work
CATEGORY 3: Social mobilization/ below the line (BTL) /events
Company profile o Number of years of professional, progressive experienceo Detailed relevant experience and outcomes of similar social
mobilization activities/below the line activities o Number of social mobilization activities handled (events
with parents/families, mall activities, and road shows). o Previous and current client listo Samples of similar work carried out
Proposed staff CVs and their relevant experience, years of experience in this field, and samples of their work
A strategy and plan for how the company proposes to carry out social mobilization activities to reach out to parents of kids under 2 years of age in Odessa and Lviv. Bidders are encouraged to propose any activities if seen necessary and useful.
CATEGORY 4: Digital/social media
Company profile and detailed company experience in digital/social media including samples of work developed (still and animated banners
o Number of years of professional, progressive experienceo Detailed relevant experience and outcomes of similar web
and social media projects o Number of social media projects and activities handled o Previous and current client listo Samples social media content developed and social media
pages operated and outcomes including engagement, interaction, volume, clicks, and returns
Proposed staff CVs and their relevant years of experience and samples of their work in similar projects (social media strategist, art director, copyrighter, account executive, etc..)
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
A social media strategy to promote routine immunization for parents of kids under 2 years of age including:
o A clear listing of suggested web and social media outlets, o A sample of 5 content messageso A monitoring and evaluation section including how weekly
monitoring and re-planning will be carried out by the agency
Research and evidence to support choices selected in the strategy including internet and social media penetration to back up the suggested strategy
Annex B: Routine Immunization BriefINFORMATION FOR SAMPLE ASSIGNMENT
Table of contents
Table of contents....................................................................................................................11
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Vaccination and Routine immunization..............................................................................12Introduction....................................................................................................................12Ukraine vaccination overview........................................................................................12
Facts about immunization..................................................................................................12Overall communication goals.............................................................................................13Desired results:...................................................................................................................13Timeline:.............................................................................................................................13Target audiences................................................................................................................13Immunization Messages.....................................................................................................14Social data.......................................................................................................................... 14
Data on routine immunization from 2014 (UNICEF survey)...........................................14Rumors around routine immunization (according to 2014 study)..................................15Main challenges for communication on immunization in Ukraine.................................15Additional data, opinion poll 2016 (polio immunisation campaign)...............................16
Reference including relevant materials:.............................................................................18
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Vaccination and Routine immunization
Introduction
Vaccines are among the most successful and cost-effective public health tools available for preventing disease and death. They not only help protect vaccinated individuals, but also help protect entire communities by preventing and reducing the spread of infectious diseases.
Ukraine vaccination overview
Ukraine currently has the lowest vaccination rates in Europe. A number of factors contributed to a decline in vaccination coverage in Ukraine over the past years, including loss of confidence in vaccination among the population. This stems to a large degree to a high-profile case in 2008, when a boy died following measles and rubella vaccination. His death was unrelated to the vaccination, but widely incorrectly reported in media as being linked. According to a 2014 survey, 72 per cent of mothers in Ukraine now perceive vaccination positively, compared with 46 per cent in 2012 and 28 per cent in 2008.
On 1 September 2015, the Ministry of Health of Ukraine announced that two cases of circulating vaccine-derived poliovirus (cVDPV) had been confirmed by WHO regional laboratory in stool samples from two children from Zakarpatskaya region in southwestern Ukraine. A full-scale immediate response was planned and implemented successfully resulting in a huge shift in parent’s attitudes and practices towards vaccination and polio specifically.
The Ministry of health in Ukraine made an outstanding job to regain public trust, bring back vaccination services, and encourage parents to vaccinate kids according to the regular vaccination schedule. MOH is currently working with UNICEF and WHO to procure all needed vaccines to start a full-fledged RI program.
Facts about immunization
Vaccines are among the most successful and cost-effective public health tools available for preventing disease and death.
Over the past 50 years, immunization has saved more lives than any other health intervention. The World Health Organization estimates that every year, more than 2 million deaths are
prevented worldwide due to immunization. Immunization provides cost-savings to an individual and to the society. Vaccines are highly effective and extremely safe. Vaccines are among the safest medical
products available. Serious side effects, such as severe allergic reactions, are very rare.
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Prior to use of any vaccine, extensive testing and submission of scientific and clinical evidence are demonstrates to ensure the safety and efficacy of the vaccine.
The benefits of vaccines are much greater than the minimal risks. Most side effects are minor and temporary. Immunization prevents illness, disability and death from vaccine-preventable diseases
including diphtheria, measles, pertussis, pneumonia, polio, rotavirus diarrhea, rubella and tetanus.
Preventive vaccination can protect populations from disease during outbreaks, including after natural disasters.
Vaccines have the power not only to save but also to transform lives, giving children a chance to grow up healthy, go to school and improve their life prospects.
Overall communication goals
Maintain and increase awareness of routine immunization Maintain and extend trust in routine vaccines Drive steady increase in routine immunization coverage through creating demand for
available routine vaccines. Foster knowledge and favourable beliefs regarding routine immunization Address myths and fears that lead to distrust in routine immunization
Desired results:
Decreased negative attitude towards immunisation among parents from 13% to 6% nationally, and with focus in Western regions (from 19% to 10%), Southern regions (from 16% to 8%), and Kyiv city (from 18% to 9%).
Parents who are supporting vaccination are proactively vocal and advocating for all children to be immunised.
Other specific KPIs can be suggested, and will be developed after detailed survey conducted in October 2016.
Timeline:
Overall scope of the campaign shall be implemented during 1 year, different components may have their specific timings, taking into consideration relevant milestones (i.e World Immunisation Week, World Polio Day, etc)
Target audiences
Primary audience – parents and other caregivers of children under six years old
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Secondary TAs:
Media Health workers Relevant influencers
Immunization Messages
Campaign Themes and Areas of Focus
The campaign should focus on: Safety and effectiveness of vaccines in the national calendar /vaccination schedule Protection that routine vaccination offers High level of risk of vaccine preventable diseases and their potential serious consequences Importance of following the routine immunization schedule
Examples of messages
Vaccines are very safe. o Serious side effects, such as severe allergic reactions, are EXTREMELY rare.
Routine vaccines protect against many dangerous diseases. o Currently, the vaccination schedule in Ukraine for children aged 0 and 6 recommends
immunization against 10 different diseases including hepatitis B, tuberculosis, diphtheria, tetanus, pertussis, polio, mumps, rubella, measles, haemophilus influenza type b.
You should vaccinate your child according to the routine vaccination calendar. o Getting every dose of each vaccine on the calendar will give your child the best
protection possible.
Social data
Data on routine immunization from 2014 (UNICEF survey)
In general mothers of children under 5 years old in Ukraine positively perceive vaccination (72% are «for» and 13% are «against» it).
63% of mothers vaccinate their kids according to the RI schedule in Ukraine. Attitude and practice of vaccinations are the best among mothers in the Southern, Central,
Eastern and Southern Ukraine; the worst is at the West and in Kyiv. Paediatric physicians are the most respectable source for information for mothers in questions
of vaccination
Views on vaccination in 2014
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
views on vaccination 05
1015202530354045 41
30
15
6 7
Defenitely for vaccinationRather for vaccination Equaly against and for itrather against it completely against it
2/3 of mother vaccinate their children according to the immunization schedule approved by the state.
Partial or delayed vaccination is generally practiced by 27% of surveyed mothers. 9% of families reject all the vaccines prescribed to their children. It’s noteworthy that the least
disciplined are the citizens in Western regions of Ukraine and Kyiv.
Rumors around routine immunization (according to 2014 study)
Vaccines are not safe and can cause diseases Vaccination cause autism Vaccines have caused deaths of kids in the past Kids do not need vaccination and are already immune from diseases Vaccination poses a higher risk on kids then diseases themselves Vaccines available in Ukraine are of lower quality than in other European countries Vaccines in Ukraine have not been transported or stored according to requirements and as a
result, their quality is not good.
Main challenges for communication on immunization in Ukraine
Parents’ low level of knowledge about vaccines and vaccination (their knowledge is very superficial and based on misconceptions)
Low public confidence in the safety and efficacy of vaccines, following the 2008 crisis, and recently exacerbated by negative media coverage and public statements of some opinion leaders.
Low risk perception associated with diseases. In these conditions, people are more inclined to fear adverse effects of vaccines than the disease.
The lack of pro-active and positive communication on vaccination from the health workers. Lack of strategic health communication function at national level and social mobilisation or communication coordination committees at region level and no tradition of communication micro planning based on local social data.
Difficulty to reach with information and communication some regions. With the ongoing-armed conflict in eastern Ukraine, the humanitarian access to non-government-controlled areas in Donetsk and Luhansk regions is hampered.
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Negative discussions and coverage in social media, which perpetuate fear of vaccines and distrust of an outbreak response (TV and Internet are the preferable source of information)
High level of distrust in healthcare providers among parents who refuse vaccinations (they don’t consider them as trustworthy)
Additional data, opinion poll 2016 (polio immunisation campaign)
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
Reference including relevant materials: About vaccination - http://www.unicef.org/ukraine/ukr/Brochure_parents_ukr_light_file.pdf
International relevant sources:
https://www.cdc.gov/vaccines/index.html
Examples of viral communications:
http://fox13now.com/2016/06/01/boy-scientist-explains-evidence-connecting-vaccines-and-autism/
https://www.youtube.com/watch?v=QgpfNScEd3M (starts at 2.55’)
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
ANNEX CEvaluation Matrix for Technical Proposals:
NO Yesii Mandatory registration documents, liscences and Banks requisitesiii Vendor Master Data Form, Company Profile
Total Score Contractor Score Comments
1Number of years in the field 5Number of campaigns/projects handled and clients (current and previous ) 4Quality of work produced and handled by the agency 9Agency Awards in related fields 2
2Creative Director CV and experience 5Filming Director CV and experience 4Art Director CV and experience 3Account Executive CV and experience 3Designer 3Rest of the Team CVs and experience 2
3Proposed Slogans and logo 6TVCs concepts 15Print Materials concepts 9Web Banner concept 6Promotional Materials Concept 4
4A clear understanding of the TOR 10A clear plan on how the agency will roll out the required Scope of Work (implementation plan and timeline)
10
Total 100N.B 70%
a) 70 % and above = Technically Acceptable Proposalb) Below 70 % = Technically Non-acceptable Proposal
ANNEX-B - TECHNICAL EVALUATION MATRIX (TEM) Category 1 Advertising
4.1
20
Creative concepts
Scope of work
40
Remarks
Experience and relevant qualifications of the proposed team (CVs of the proposed team : Director, creative Director, Director of Photography, Art director, account executive, copyrighter, project manager)
Project Name: Long term agreement for the production of Advertising communication campaigns
Minimum Passing %
A clear understanding of the work required and how the agency is proposing to roll it out
1.1
20
COMPANY EXPERIENCE
STAGE II - TECHNICAL EVALUATION CRITERIA
20
2.1
Creative concept presented in response to the RFP in all types of formats 3.1
Company experiences in advertising with at least 5 years of experience (company profile and samples of work submitted)
TECHNICAL EXPERTISE
Stage I: Mandatory Requirements (Pre-qualification Criteria)
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
NO Yesii Mandatory registration documents, liscences and Banks requisitesiii Vendor Master Data Form, Company Profile
Total Score Contractor Score Comments
1Number of years in the field 5Number of campaigns/projects handled and clients (current and previous ) 4Quality of work produced and handled by the agency 9Agency Awards in related fields 2
2Creative Director CV and experience 5Filming Director CV and experience 4Art Director CV and experience 3Account Executive CV and experience 3Producer 3Rest of the Team CVs and experience 2
3Director's treatment 10TVCs overall concepts 20Cast 10
4A clear understanding of the TOR 10A clear plan on how the agency will roll out the required Scope of Work (implementation plan and timeline)
10
Total 100N.B 70%
a) 70 % and above = Technically Acceptable Proposalb) Below 70 % = Technically Non-acceptable Proposal
ANNEX-B - TECHNICAL EVALUATION MATRIX (TEM) Category 2 Production
4.1
20
Filming/ photo sessions
Scope of work
40
Remarks
Experience and relevant qualifications of the proposed team (CVs of the proposed team : Director, creative Director, Director of Photography, Art director, account executive, producer)
Project Name: Long term agreement for the Production of communication materials
Minimum Passing %
A clear understanding of the work required and how the agency is proposing to roll it out
1.1
20
COMPANY EXPERIENCE
STAGE II - TECHNICAL EVALUATION CRITERIA
20
2.1
Filming concepts3.1
Produciton plan 10
Company experiences in advertising with at least 5 years of experience (company profile and samples of work submitted)
TECHNICAL EXPERTISE
Stage I: Mandatory Requirements (Pre-qualification Criteria)
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
NO Yesii Mandatory registration documents, liscences and Banks requisitesiii Vendor Master Data Form, Company Profile
Total Score Contractor Score Comments
1Number of years in the field 5Number of projects handled and clients (current and previous ) 5Quality of work produced and handled through the agency 10Social media content developed and social media pages operated including engagements achieved 8Agency Awards in related fields 2
2Account executive 5Digital Media Strategist 8Art director 5Copyrighter 6Other team members 6
3Proposed Social media strategy and Key performance Indicators (KPIs)
15
Sample of content messages provided
8
Clear understanding of the Scope of Work (implementation plan and timelines)
9
Monitoring and evaluation mechanism proposed 8
Total 100N.B 70%
a) 70 % and above = Technically Acceptable Proposalb) Below 70 % = Technically Non-acceptable Proposal
ANNEX-B - TECHNICAL EVALUATION MATRIX (TEM)Category 3 Social Media
30
Proposed Plan and Understanding of the SOW
40
Remarks
Experience and relevant qualifications of the proposed team ( account executive, social media experts, etc.., )
COMPANY EXPERIENCE
STAGE II - TECHNICAL EVALUATION CRITERIA
Project Name: Long term agreement for the planning and implementation of Digital/Social media campaigns and Activities
2.1
Minimum Passing %
A Social media strategy on how the company proposes to carry out social media activities, sample content, and a monitoring mechanism
3.1
1.1
Company digital experiences in web and social media with at least 5 years of experience (company profile and samples of work submitted)
TECHNICAL EXPERTISE
Stage I: Mandatory Requirements (Pre-qualification Criteria)
30
ANNEX TO RFPS-UKRA-2016-0012/ LRPS-2016-9126991Amended on 25-08-2016
NO Yesii Mandatory registration documents, liscences and Banks requisitesiii Vendor Master Data Form, Company Profile
Total Score Contractor Score Comments
1Number of years in the field 7Number of BTL projects handled and clients (current and previous ) 7Quality of Social mobilization activities and BTL activities planned and implemented by the agency 14Agency Awards in this related field 2
2Account executive 5Events Manager 5Social mobilization expert 7All team CVs and experience 3
3Proposed Social mobilization strategy and plan
25
Connection at the oblast level 10Clear understanding of the Scope of Work (implementation plan and timeline)
15
Total 100N.B 70%
a) 70 % and above = Technically Acceptable Proposalb) Below 70 % = Technically Non-acceptable Proposal
ANNEX-B - TECHNICAL EVALUATION MATRIX (TEM)Category 4 - BTL
30
Social mobilization strategy, Proposed Plan and Understanding of the SOW
50
Remarks
Experience and relevant qualifications of the proposed team ( social mobilization expert, account executive, events manager, etc.., )
COMPANY EXPERIENCE
STAGE II - TECHNICAL EVALUATION CRITERIA
Project Name: Long term agreement for the planning and implementation of Social Mobilization campaigns and activities (Below the line activities )
2.1
Minimum Passing %
Social mobilization strategy, proposed plan and description of how the company proposes to carry out social mobilization activities and their connection with NGOs or local community groups at the different oblasts
3.1
1.1
Company experiences in social mobilization with at least 5 years of experience (company profile and samples of similar social mobilization(BTL) activities)
TECHNICAL EXPERTISE
Stage I: Mandatory Requirements (Pre-qualification Criteria)
20