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BTL Brandbook

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Page 1: BTL Brandbook

Design Brandbookwww.btl.ge

Page 2: BTL Brandbook

1.1 Sinaarsi

2

logotipis gamoyenebis zogierTi wesi

Sav-TeTri logotipis gamoyenebis zogierTi wesi

safirmo niSani2.1

safirmo niSani SavTeTri

safirmo ferebi

sxva damatebiTi Sriftebi

Sriftis gamoyenebis zogoerTi wesi

DL flaeri. wina gverdi

DL flaeri. teqstis mxare

DL flaeri. wina gverdi

DL flaeri. teqstis mxare

4

5

6

7

10

11

12

146.3

kalami6.1

6.2 Wiqa

CanTa

34

frofouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

safirmo stilis ganmsazRvreli sxva zogierTi niSani

2.2

2.3

2.4

3.1

3.2

3.3

3.4

4.1

4.2

4.3

4.4

4.5

5.7

5.8

5.9

5.10

5.11

5.5

5.6

15

16

17

18

26

27

28

29

30

31

4.6 20

A1,A2,A3,A4 formatebi

6.4 fanqari

35

6.5 bloknoti. garekani

36

6.6 bloknoti. Sida gverdi

37

6.7 aqsesuarebi 40

6.8 maisurebi 41

38

39

32beWedi

baneri

9

22

23

24

25frofouzali

savizito baraTi

konverti DL

blanki

5.1

5.2

5.3

5.4

7.1 PPT prezentacia 42

Page 3: BTL Brandbook

3

2.0

logotipi

Page 4: BTL Brandbook

2.1 safirmo niSani

logos daSla ar SeiZleba,

aseve ar SeiZleba logos

ferebis Secvla.

logotipi

4

logotipi

logotipis gamoyenebis

zogierTi wesi

safirmo niSani

safirmo niSani SavTeTri

Sav-TeTri logotipis

gamoyenebis zogierTi

wesi

2.2

2.3

2.1

2.4

Page 5: BTL Brandbook

logos daSla ar SeiZleba

2.2 safirmo niSaniSav-TeTri

5

logotipi

logotipis gamoyenebis

zogierTi wesi

safirmo niSani

safirmo niSani SavTeTri

Sav-TeTri logotipis

gamoyenebis zogierTi

wesi

2.2

2.3

2.1

2.4

Page 6: BTL Brandbook

rogorc Ria, aseve muqi feris

fonze logotipi ucvlelia.

ix.1*, 2*

2.3 logotipis gamoyenebis zogierTi wesi

2*

3*

4*

5*

gaiTvaliswineT rom aRniSnuli wesebi exeba inglisurenovan logotipsac*

1*

mwvane da malinisfer fonze

logotipi TeTri xdeba. ix.3*, 4*

dauSvebelia Sav fonze

logotipis mwvane variantis

gamoyeneba. ix.5*

dauSvebelia mwvaneze

logotipis Savi variantis

gamoyeneba. ix.6*

6

6*

logotipi

logotipis gamoyenebis

zogierTi wesi

safirmo niSani

safirmo niSani SavTeTri

Sav-TeTri logotipis

gamoyenebis zogierTi

wesi

2.2

2.3

2.1

2.4

Page 7: BTL Brandbook

Ria, feris fonze, logotipi

Savia. ix.1*

sxva danarCen SemTxvevebSi

is TeTri xdeba ix. 2*,3*,4*

2.4 Sav-TeTri logotipis gamoyenebis zogierTi wesi

7gaiTvaliswineT rom aRniSnuli wesebi exeba inglisurenovan logotipsac*

2*

3*

4*

1*logotipi

logotipis gamoyenebis

zogierTi wesi

safirmo niSani

safirmo niSani SavTeTri

Sav-TeTri logotipis

gamoyenebis zogierTi

wesi

2.2

2.3

2.1

2.4

Page 8: BTL Brandbook

8

safirmo s

til

i3

.0

Page 9: BTL Brandbook

3.1 safirmo ferebi

biTiel.ji-s korporatiuli

ferebia: mwvane, malinisferi,

nacrisferi.

mwvane malinisferi nacrisferi

mwvane

nacrisferi

CMIK

C: 100 M: 0 Y: 100 K: 0

C: 0 M: 0 Y: 0 K: 20

C: 0 M: 0 Y: 0 K: 30

muqi nacrisferi

malinisferi C: 0 M: 100 Y: 0 K: 0

mwvane

nacrisferi

PANTONE

PANTONE DE 274-1 C

malinisferi PANTONE DE 148-1 C

malinisferiT SesaZlebelia

daiweros mxolod saTaurebi

da ara teqsti an rekvizitebi.

aseve gamoyenebuli iqnas

sxvadasxva aqcentebisTvis

/gverdebis aRsaniSnad,

buletebad/

teqsti yovelTvis Savia an

aqcentis gaketebis SemTxvevaSi

malinisferi.

mwvane da malinisferi

logotipis ferebia.

9

safirmo stili

safirmo ferebi

Sriftebi

Sriftis gamoyenebis

zogoerTi wesi

safirmo stilis

ganmsazRvreli sxva

zogireTi niSani

3.1

3.2

3.3

3.4

nacrisferi

nacrisferi

Page 10: BTL Brandbook

3.2 Sriftebi

biTiel.ji-s Sriftebia:

saneti, saneti nusxuri, verdana,

Sylfaen.

Sanet

abgdevzTiklmnopJr

abcdefghijklmnop

1234567890

1234567890

ABCDEFGHIJKLMNOP

1234567890

Sanet Nusx

abgdevzTiklmnopJrs

Verdana

Sylfaen

10

safirmo stili

safirmo ferebi

Sriftebi

Sriftis gamoyenebis

zogoerTi wesi

safirmo stilis

ganmsazRvreli sxva

zogireTi niSani

3.1

3.2

3.3

3.4

Page 11: BTL Brandbook

3.3 Sriftis gamoyenebis zogierTi wesi

1 saTaurebi yovelTvis

asomTavruli SriftiT iwereba

/sanet/.

2 teqstis danarCeni nawili

nusxuriT /sanet.Nusx.sylfaen/.

*

*

teqsti,teqsti, teqstisaTaurebi yovelTvis asomTavruli SriftiT iwerebateqstis danarCeni nawili nusxuriT........teqsti,teqsti, teqstisaTaurebi yovelTvis asomTavruli SriftiT iwerebateqstis danarCeni nawili nusxuriT........

saTauri

1*

2*

11

safirmo stili

safirmo ferebi

Sriftebi

Sriftis gamoyenebis

zogoerTi wesi

safirmo stilis

ganmsazRvreli sxva

zogireTi niSani

3.1

3.2

3.3

3.4

Page 12: BTL Brandbook

3.4 safirmo stilis ganmsaDzRvreli zogierTi niSani

biTiel.ji-s logotipis garda

saidentifikacoi niSnebad

gamoiyeneba kidev sxva ramdenime

niSani ix. 1*, 2*, 3*, 4*

12

1*

2*

safirmo stili

safirmo ferebi

Sriftebi

Sriftis gamoyenebis

zogoerTi wesi

safirmo stilis

ganmsazRvreli sxva

zogireTi niSani

3.1

3.2

3.3

3.4

Leselidze st. 27

Tel 20 66 77 [email protected]

3* 4*

Page 13: BTL Brandbook

pol

igrafia

4.0

13

Page 14: BTL Brandbook

aq warmodigelia flaeris

wina gverdis ori varianti.

gansxvaveba mdgomareobs

SemdegSi: roca wina gverdis

fotoze portrets viyenebT

maSin logo flaeris Sua

nawilSia, xolo rodesac

foto mTliani kompoziciaa,

maSin logo dasawyisSi

inacvlebs.

4.1 Dflaeri. wina gverdi 220mm/110mm

DL 220mm/110mm

5

20

160

5

6

20

6 60

Texs tTexs t , t e xs t

6 6 60

55

510

5

1=1mm

5

5

10

160

Soso GalumashviliSenior Consultant

14gaiTvaliswineT rom TvalaCinoebisTvis warmodgenili flaeri dapataravebulia da originalur zomaSi araa warmodgenili*

foto

foto

dizaineruli elementebi

DL flaeri. wina gverdi

DL flaeri. teqstis mxare

DL flaeri. wina gverdi.

DL flaeri. teqstis mxare

A1,A2,A3,A4 formatebi

4.1

4.2

4.3

4.4

4.5

baneri4.6

Page 15: BTL Brandbook

4.2 Dflaeri. teqstis mxare, 220mm/110mm

15

DL 220mm/110mm

gaiTvaliswineT rom TvalaCinoebisTvis warmodgenili flaeri dapataravebulia da originalur zomaSi araa warmodgenili*

1=1mm

5

5

10

50

15

teqsti

aq warmodigelia flaeris

ukana gverdi, teqstis mxare

rekvizitebiT. teqsti

iwereba suraTze miTiTebul

adgilas.

teqsti ermaneTiasgan

SesaZlebelia gamoiyos

wyvetili xaziT.

buletebad gamoiyeneba

malinisferi wre. ix. 1*

1*

Leselidze st. 27

Tel 20 66 77 [email protected]

dizaineruli elementebi

DL flaeri. wina gverdi

DL flaeri. teqstis mxare

DL flaeri. wina gverdi.

DL flaeri. teqstis mxare

A1,A2,A3,A4 formatebi

4.1

4.2

4.3

4.4

4.5

baneri4.6

Page 16: BTL Brandbook

5

6

5

6 60

so so g alum aSv i lim Tav ar i k o n sult an t i

5

10

20

5

70

5

6

5

6 60

t e q s t it e q s t i

510

20

5

70

16

4.3 Dflaeri. wina gverdi 220mm/110mm

DL 220mm/110mm

gaiTvaliswineT rom TvalaCinoebisTvis warmodgenili flaeri dapataravebulia da originalur zomaSi araa warmodgenili*

1=1mm

foto

foto

aq warmodigelia flaeris

wina gverdis ori varianti.

gansxvaveba mdgomareobs

SemdegSi: roca wina gverdis

fotoze portrets viyenebT

maSin logo flaeris Sua

nawilSia, xolo rodesac

foto mTliani kompoziciaa,

maSin logo dasawyisSi

inacvlebs.

dizaineruli elementebi

DL flaeri. wina gverdi

DL flaeri. teqstis mxare

DL flaeri. wina gverdi.

DL flaeri. teqstis mxare

A1,A2,A3,A4 formatebi

4.1

4.2

4.3

4.4

4.5

baneri4.6

Page 17: BTL Brandbook

4.4 Dflaeri. teqstis mxare 220mm/110mm

10

30

15

5

5 5

25

teqsti

17

DL 220mm/110mm

gaiTvaliswineT rom TvalaCinoebisTvis warmodgenili flaeri dapataravebulia da originalur zomaSi araa warmodgenili*

1*

1=1mm

Leselidze st. 27

Tel 20 66 77 [email protected]

aq warmodigelia flaeris

ukana gverdi, teqstis mxare

rekvizitebiT. teqsti

iwereba suraTze miTiTebul

adgilas.

teqsti ermaneTiasgan

SesaZlebelia gamoiyos

wyvetili xaziT.

buletebad gamoiyeneba

malinisferi wre. ix. 1*

dizaineruli elementebi

DL flaeri. wina gverdi

DL flaeri. teqstis mxare

DL flaeri. wina gverdi.

DL flaeri. teqstis mxare

A1,A2,A3,A4 formatebi

4.1

4.2

4.3

4.4

4.5

baneri4.6

Page 18: BTL Brandbook

t e q s t i

t e q s t i , t e q s t i

foto

4.5 DAAAA1,A2,A3,A4 formatebi A1 594mm/841mm

gaiTvaliswineT rom TvalaCinoebisTvis warmodgenili flaeri dapataravebulia da originalur zomaSi araa warmodgenili*

0,5

7,5 3

2

1

2

2,5

0,5

2,5

A2 420mm/594mm A3 297mm/420mm A4 210mm/297mm

18

1=1mm

aq warmodigelia A1,A2,A3,A4

formatebis dizaini. suraTze

miTiTebuli zomebi A4

formatisTvisaa gaTvlili.

zomebi proporciulad

izrdeba formatebis mixedviT.

dizaineruli elementebi

DL flaeri. wina gverdi

DL flaeri. teqstis mxare

DL flaeri. wina gverdi.

DL flaeri. teqstis mxare

A1,A2,A3,A4 formatebi

4.1

4.2

4.3

4.4

4.5

baneri4.6

Page 19: BTL Brandbook

0,5

7,5 3

2

1

2

3,5

t e q s t i

t e q s t i , t e q s t i

0,5

2,5

foto

19gaiTvaliswineT rom TvalaCinoebisTvis warmodgenili flaeri dapataravebulia da originalur zomaSi araa warmodgenili*

4.5 DAAAA1,A2,A3,A4 formatebi A1 594mm/841mm

aq warmodigelia A1,A2,A3,A4

formatebis dizaini. suraTze

miTiTebuli zomebi A4

formatisTvisaa gaTvlili.

zomebi proporciulad

izrdeba formatebis mixedviT.

A2 420mm/594mm A3 297mm/420mm A4 210mm/297mm

1=1mm

dizaineruli elementebi

DL flaeri. wina gverdi

DL flaeri. teqstis mxare

DL flaeri. wina gverdi.

DL flaeri. teqstis mxare

A1,A2,A3,A4 formatebi

4.1

4.2

4.3

4.4

4.5

baneri4.6

Page 20: BTL Brandbook

4.6 Dbaneri

20

baneri prezentaciisaTvis.

baneris zoma SesaZloa iyos

sxvadasxva, saWiroebisamebr

[email protected]

www.btl.ge

dizaineruli elementebi

DL flaeri. wina gverdi

DL flaeri. teqstis mxare

DL flaeri. wina gverdi.

DL flaeri. teqstis mxare

A1,A2,A3,A4 formatebi

4.1

4.2

4.3

4.4

4.5

baneri4.6

Page 21: BTL Brandbook

21

dokumentacia

5.0

Page 22: BTL Brandbook

5.1 savizito baraTi

90mm/50mm

22

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

5.3

5.4

5.5

5.1

5.2

5.6

5.7

Mob 899 42 98 40

Tiko Makaridze

Leselidze st. 27

Executive Director

Tel 20 66 77

[email protected]

www.btl.ge

Tiko MakaridzeExecutive Director

Mob 899 42 98 40

Leselidze st. 27

Tel 20 66 77

[email protected]

www.btl.ge

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.8

5.9

5.10

beWedi5.11

Page 23: BTL Brandbook

5.2 konverti D

23

DL 220mm/110mm

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

5.3

5.4

5.5

5.1

5.2

5.6

5.7

Leselidze st. 27

Tel 20 66 77 [email protected]

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.8

5.9

5.10

beWedi5.11

Page 24: BTL Brandbook

5.3 blanki

24

A4 210mm/297mm

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

5.3

5.4

5.5

5.1

5.2

5.6

5.7

Leselidze st. 27

Tel 20 66 77 [email protected]

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.8

5.9

5.10

beWedi5.11

Page 25: BTL Brandbook

5.4 frofouzali

25

A4 210mm/297mm

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

5.3

5.4

5.5

5.1

5.2

5.6

5.7

Leselidze st. 27

Tel 20 66 77 www.btl.ge [email protected]

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.8

5.9

5.10

beWedi5.11

Page 26: BTL Brandbook

5.5 frofouzali. Sida mxare

A4 210mm/297mm

26

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

5.3

5.4

5.5

5.1

5.2

5.6

5.7

[email protected]

www.btl.ge

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.8

5.9

5.10

beWedi5.11

Page 27: BTL Brandbook

305m

m

15

10

230mm

124mm

230mm

5.6 saqaRalde

27

A3 420mm/297mm

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

5.3

5.4

5.5

5.1

5.2

5.6

5.7

Leselidze st. 27

Tel 20 66 77 www.btl.ge [email protected]

120

mmsafosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.8

5.9

5.10

beWedi5.11

Page 28: BTL Brandbook

5.7 saqaRalde. Sida mxare

A3 420mm/297mm

230mm

305m

m

230mm

150 mm

95m

m

28

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

5.3

5.4

5.5

5.1

5.2

5.6

5.7

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.8

5.9

5.10

beWedi5.11

Page 29: BTL Brandbook

[email protected]:+995 32 99 54 52Mob:+995 99 40 44 77We work according to QMS ISO 9001:2000member of CEEPR-net.

100%7.5

Sriftis zoma xazebs Soris

intervali

Best Regards

Senior Consultant

Soso Galumashvili8

9 130%8

5.8 safosto rekvizitebi

safosto rekvizirebi iwereba

SriftiT - verdana.

suraTze miTiTebulia Sriftis

zoma da xazebs Soris

intervali.

29

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.3

5.4

5.5

5.1

5.2

5.6

5.7

5.8

5.9

5.10

beWedi5.11

Page 30: BTL Brandbook

5.9 saprezentacio diski

30

[email protected]

www.btl.ge

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.3

5.4

5.5

5.1

5.2

5.6

5.7

5.8

5.9

5.10

beWedi5.11

Page 31: BTL Brandbook

5.10 saprezentacio diskis yuTi

31

92mm/92mm

[email protected]

www.btl.ge

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.3

5.4

5.5

5.1

5.2

5.6

5.7

5.8

5.9

5.10

beWedi5.11

Page 32: BTL Brandbook

5.11 beWedi

32

dokumentacia

fropouzali

savizito baraTi

konverti DL

blanki

fropouzali. Sida mxare

saqaRalde

saqaRalde. Sida mxare

safosto rekvizitebi

saprezentacio diski

saprezentacio diskis yiTi

5.3

5.4

5.5

5.1

5.2

5.6

5.7

5.8

5.9

5.10

beWedi5.11

Page 33: BTL Brandbook

33

suvenirebi

6.0

Page 34: BTL Brandbook

6.1 kalami

34

suvenirebi

kalami

konverti DL

CanTa6.3

6.1

6.2

6.4 fanqari

6.5 bloknoti. garekani

6.6 bloknoti. Sida gverdi

6.7 aqsesuarebi

6.8 maisurebi

Page 35: BTL Brandbook

6.2 Wiqa

35

suvenirebi

kalami

Wiqa

CanTa6.3

6.1

6.2

6.4 fanqari

6.5 bloknoti. garekani

6.6 bloknoti. Sida gverdi

6.7 aqsesuarebi

6.8 maisurebi

Page 36: BTL Brandbook

6.3 CanTAa

36

suvenirebi

kalami

CanTa6.3

6.1

6.2

6.4 fanqari

6.5 bloknoti. garekani

6.6 bloknoti. Sida gverdi

6.7 aqsesuarebi

6.8 maisurebi

Wiqa

Page 37: BTL Brandbook

6.4 fanqari

37

suvenirebi

kalami

CanTa6.3

6.1

6.2

6.4 fanqari

6.5 bloknoti. garekani

6.6 bloknoti. Sida gverdi

6.7 aqsesuarebi

6.8 maisurebi

Wiqa

Page 38: BTL Brandbook

6.5 bloknoti. garekani

A5 210mm/148mm

38

suvenirebi

kalami

CanTa6.3

6.1

6.2

6.4 fanqari

6.5 bloknoti. garekani

6.6 bloknoti. Sida gverdi

6.7 aqsesuarebi

6.8 maisurebi

Leselidze st. 27

Tel 20 66 77 www.btl.ge [email protected]

Wiqa

Page 39: BTL Brandbook

6.6 bloknoti. Sida gverdi

A5 210mm/148mm

39

suvenirebi

kalami

CanTa6.3

6.1

6.2

6.4 fanqari

6.5 bloknoti. garekani

6.6 bloknoti. Sida gverdi

6.7 aqsesuarebi

6.8 maisurebi

Wiqa

Leselidze st. 27

Tel 20 66 77 www.btl.ge [email protected]

Page 40: BTL Brandbook

6.7 aqsesuarebi

40

suvenirebi

kalami

CanTa6.3

6.1

6.2

6.4 fanqari

6.5 bloknoti. garekani

6.6 bloknoti. Sida gverdi

6.7 aqsesuarebi

6.8 maisurebi

Wiqa

Page 41: BTL Brandbook

6.8 maisurebi

41

suvenirebi

kalami

CanTa6.3

6.1

6.2

6.4 fanqari

6.5 bloknoti. garekani

6.6 bloknoti. Sida gverdi

6.7 aqsesuarebi

6.8 maisurebi

wina mxare

ukana mxare

Wiqa

Page 42: BTL Brandbook

7.1 PPT prezentacia

41

7.1 PPT prezentacia

pirveli gverdi

Sida gverdebi

Page 43: BTL Brandbook

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