Welcome

Matt Young

Cosmic

@Cosmic_Matty

What is superfast business?

• Superfast Business is a European Funded programme

of fully funded business support for SMEs

• Delivered by Peninsula Enterprise, working with the

Local Authorities & Connecting Devon & Somerset

broadband rollout project

Superfast Business Support

• Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies.

• Businesses can get support to:

– Developing an ICT strategy

– Developing your ICT network/ infrastructure

– Engaging new and existing customers

– Collaboration

– Client Relationship Management Systems

– Flexible working

– Moving your business to the Cloud

– Business Continuity

• Eligibility criteria apply to businesses accessing the service

The Connectivity “Revolution”

Support Available – 12 hours of support

1. Register on our website (which incorporates the Knowledge Hub). www.superfastbusiness.co.uk to unlock access to a range of resources and materials

2. Check your eligibility

3. Let us know what areas of ICT and technology you might be interested in

4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange an appointment with one of our dedicated Business Advisers

Next Steps

Developing an ICT strategy Developing your ICT network/ infrastructure

Engaging new and existing customers Collaboration

Client Relationship Management Systems Flexible working

Moving your business to the Cloud Business Continuity

http://www.youtube.com/watch?v=G7KZR9

NwKQQ

• www.superfastbusiness.co.uk

• twitter @superfastbiz

• Facebook www.facebook.com/superfastbiz

• join our LinkedIn group 'Superfast Business SW'

• info@superfastbusiness.co.uk

• 0845 603 8593

Stay up to date

Making the most of social media

Matt Young

Cosmic

@Cosmic_Matty

An Internet

minute

Advertising

TV

Mail shots

PR

Radio

Print

Old world marketing

PR

Search

TV

Mobile

Social media

Radio

Print

affiliate

Webinars

PPC

Email

Rapid

Fragmented

Two way

Website

New world marketing

What else has changed?

Customers…

• Have higher expectations

• Mobilisation – real time commentary

• They talk to each other – social media

The world has changed

• Instantaneous response

• Accessibility

• Transparency

• Accountability

People change

• Gen X

• Gen Y

• Gen Z

• Baby Boomers

• Millennials

• Digital Natives

Getting the most from social

media for business

• Average age of Facebook user in UK?

• Average age of Twitter user UK?

• % of pensionable age UK residents on Facebook

Did you know?

• Twitter’s fastest-growing age group?

• 79% increase since 2012

• Facebook’s fastest-growing age group?

• 51% increase since 2012

Social Media for your business

1. Listen

2. Share

3. Content creation

4. Broadcast with style

5. Using social media to learn

Listen

Google Alerts Twitter Google Reader

Share & converse

Twitter Facebook LinkedIn Pinterest Newsletter

Content creation & Broadcast

You Tube Blog Flickr iTunes/podcasts

Community building

Forum Facebook Groups LinkedIn Groups Virtual worlds

Social media engagement ladder

Less time More time

Listen

Use social media for sales

• Listening for social cues

– Listening for your brand and reputation

• Listen to hashtags for mention of needs #

• Check social media search terms

– Check out your reputation

• Check SERPs of your phrases

• Check review sites

• Ready crisis management plan

Hashtag ideas

• Sector specific

• #accounting

• #mortgage

• Geographic specific

• #Exeter

• #Devon

• Campaign specific

• #greenenergy

• Media specific

• #journorequest

• #prrequest

Listen – Tweetdeck/Hootsuite

Google Alerts

• Listen for sales opportunities

• What’s the best way to…?

• How do I …?

Share

Be part of the community

• Sharing content helps you to ‘be part of a community’

• Amplifying content

• Fuel and support the eco-system

1. Helping person who created the content – they will

reciprocate

2. Can maintain an independent point of view – you can be

seen as a content ‘curator’ it’s not all about you

3. ‘Here’s something someone else says – what do you think?’ Helping stimulate conversation

Create content

Adapted from ‘Media Cloverleaf’ by Richard Edelman

‘Content first’ strategy

‘Tradigital’

E-news

Forums

Digital magazines

Traditional

Media

Press

Social

networks

Facebook

Twitter YouTube

LinkedIn

Website

Responsive design

Mobile enabled

Owned Content

Video, blogs,

photos

Content?

• Facts & figures = Infographics

• Showcase your staff

• Showcase businesses you work with

• Photos and video

• Blog posts

• Become a storyteller

• Re-use many times

Content

Creating a band of influencers

Influencers like Tanya Burr

Tanya has 1,784,296 subscribers on YouTube

Align your brand…

• Mulberry – ‘hand crafted in Britain’ brand

• Commissioned a series of focusses on similar brands

• Wedgewood

• Aston Martin

• Mackintosh

• Saying – ‘we are like these brands’ #mulberryteacup

Campaigns are big engagement

Inward tourism

Australian tourism association

Pledge your promise to visit the outback

once in your life

Use of visual in social media

• Visual media is really important

– Facebook

– Pinterest

– Twitter (shows under Tweet)

– Flickr

Become a storyteller

Make it visual, engaging, emotional

Video please

• 1 in 3 Millennials watch online material and virtually no broadcast TV

• What content?

• Video – for sales & marketing

• Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials

Becoming significant in Search Results Pre sales – research Post sales - support

Look to use more video

http://www.youtube.com/watch?v=HXNfDO-hGF0

Customer support

Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.

Pinterest

• 75million users

• 2/3 of holiday destination choices from the female of the

house

And

• 70% of Pinterest users are female

Marks and Spencer

• Destination specific boards

– Things to do in…

– Kids days out in….

– Luxury days out in….

– Girls breaks in …..

• Mini video

– Vine -6 second video

– Instagram – short video

– Companies using vine as

evangelists for their products

– Virgin mobile, Lowes, Trident

all use it

– Snapchat….

Easy content planning

Content planning

6 week content planner w/c ---------

--- 1 2 3 4 5 6

Planned

events/seas

onal fixtures

Video

Photos

Blog

Facebook

Twitter

Pinterest

E-newsletter

• Schedule posts for most popular times of the day

• If you schedule – don’t forget to be available for responses

• Work with your planned business activities

• Think about seasonal opportunities

• Create your own opportunities!

How much Klout do you have?

Using social media to learn

Learn using Blogs

• “Blogs are great for learning from others,

reflection, story sharing, facilitating

connections among people, philosophising,

and much more”

• “Writing a blog is a learning activity, of

course, but reading the best blogs that are

available is one of my most productive

learning experiences.”

http://feedly.com/index.html#discover

YouTube

• Harvard Business School

• Khan Academy

• Any learning…

• YouTube Edu

Most Universities YouTube

channels

Podcasts

iTunes – Leadership…

Don’t forget learning from Facebook and Twitter

Follow influencers, peers, phrases of value

Analyse your success

8 KPIs for social media

1.Number of Fans and Followers Basic but important – how many followers, new followers and equally important unfollowers

2. Demographics and Location – What’s the % males, females, where are they based what time do they use SM, what are their interests

3. Number of active followers – Active users is a really important indicator as you want relevant and influential people who actively interact and engage with your company.

4. Likes, Shares and re-tweets– Are your posts relevant and interesting to your followers? What % of posts have interactions. IF not change engagement strategy

5. Number of comments - Are you engaging in two

way conversation and what’s the speed of response

6. Number of mentions – How often are people

interacting with you?

7. Traffic back to website - % of traffic from social

media

8. Your Klout Score - Your overall influence in social

media

Understanding analytics

• Who are your visitors

• How do they get to your site

• What do they do once they are there

Likes

Likes Comments and Shares

Post detail

Demographics

Top tips for social media for business

1. Listen to peers, staff, competitors

2. Learn – use blogs, YouTube and LinkedIn to learn

3. Create content, visual, compelling stories

4. Choose your expert areas and dominate using Blogging

5. Hootsuite – manage content, filter

6. Create a crisis plan ready for the crisis, respond quickly

7. Benchmark yourself against your peers

Questions?

• www.superfastbusiness.co.uk

• twitter @superfastbiz

• Facebook www.facebook.com/superfastbiz

• join our LinkedIn group 'Superfast Business SW'

• info@superfastbusiness.co.uk

• 0845 603 8593

Find out more