superfast business module 9 - social media and digital marketing for business
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WelcomeSocial Media and Digital Marketing
Plan for the afternoonIntroduction – Set the Scene
Digital Marketing – email marketing
Direct Marketing
Social Media – Twitter, Facebook etc., Blogging
Social Media Advertising
Planning tools & CRM
Your Website
Introduction
Me
Cloud2020
Superfast Business
Ever changing landscape
Technology Timeline
19
93 1
99
8 20
01 2
00
7
The Future
Digital MarketingWhere to start
Digital Marketing Key Areas
WebsiteEmail Marketing
Analytics
Social Media
Digital Marketing Key Areas
SEO
Statement of Work
Kick Off
Test
Launch
Optimise
Have a Plan
Email Marketing
Email Marketing
Where to get started• MailChimp• Survey Monkey
The 80/20 rule
Email Marketing
When to send?Who to send to? • Contacts/prospects• Business cards• Social Media contacts• Purchasing
Buying data – Data protection
Email Marketing
Messaging/Content • What’s worth sending• Voice• Finding Content - Google Alterts | FeedlyGauging responseManaging resourceNewsletter generation
Email Marketing
Managing effectiveness• Click Rate• Bounce backs (hard bounce/soft bounce)• Downloads?
Gauging responseManaging resourceNewsletter generation
Social Media
Social Media
The channels and the difference
Content
Social Media Management
Monitoring effectiveness
Social Media
Demo• Twitter• Facebook – Profile/Business Page• LinkedIn – Profile/Pages• Google Plus• Pinterest• Instagram
Social Media – getting started
Content• Generating Content• Where to find it – Google Alerts | Feedly• Ideas – Seasonal, Reactive to news.
Building a following• Community groups• “Social Media Hours”
Social Media Management
Social Management tools• Hootsuite• Tweetdeck
Tracking – bit.lyMonitoringSchedulingFocusing
Social Media AdvertisingWhere to start
Social Media Advertising
LinkedInFacebookTwitter
Blogging
What is a blog?Where do I get started?Tools• Wordpress• Blog Search engines – Google Blog | Technorati
PodioCRM Online
TrelloMind Meister
Planning Tools & CRM
Skydrive
Tools you may already have
Website
Website
How to take control of your website – CMSDefining your readersKeeping them on your site for longerEcommerce / Lead Generation?AnalysisLegalities
Questions?
