superfast business module 9 - developing an it strategy

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Understand the benefits of enterprise level cloud-based Line of Business and CRM software and how it improves collaboration, communication and provide a value add to you and your customers/clients. An introduction into the key areas of Digital Marketing and learn how to plan and establish combined campaigns and understand how to monitor their effectiveness. Focus on how to develop a long term, sustainable IT strategy considering; scalability, price, effectiveness and compatibility across devices and customer reach.

TRANSCRIPT

Page 1: Superfast Business Module 9 - Developing an IT Strategy
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Introduction – Set the Scene

Cloud Software - Line of Business & CRM

Digital Marketing

Social Media – Twitter, Facebook, Blogging

Direct Marketing

Your Website

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Me

Cloud2020

Superfast Business

• Declaration Form

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1993

1998

2001

2007

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a model of computer use in which services

stored on the internet and provided to users

on a subscription basis

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Heating and Cooling

Electricity

Council Tax

Water

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Double Glazing

Green/Eco-friendly Materials

High Speed internet

High Capacity Electricity

Standards Regulations

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You’re probably using the cloud already

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Entities

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• Server (s)

• Server software

• Server suitable Internet Connection

• Anti Virus Software and Spam Filters

• Microsoft Office Applications

• Web conferencing / online meeting tools

• Back-up tools

• Electricity

• Insurance

• Security

• Server maintenance

Vs.

• Office 365/other cloud productivity

products

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Planning Tools & CRM

Tools you may already have

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Cloud?

Upgrade?

CRM?

Devices?

Demo

Free Cloud Tools for Business

Tools you may already have

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Statement of Work

Kick Off

Test

Launch

Optimise

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The difference?

Content

Scheduling posts

Social Media Management

Monitoring effectiveness

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