superfast business module 9 - developing an it strategy
DESCRIPTION
Understand the benefits of enterprise level cloud-based Line of Business and CRM software and how it improves collaboration, communication and provide a value add to you and your customers/clients. An introduction into the key areas of Digital Marketing and learn how to plan and establish combined campaigns and understand how to monitor their effectiveness. Focus on how to develop a long term, sustainable IT strategy considering; scalability, price, effectiveness and compatibility across devices and customer reach.TRANSCRIPT
Introduction – Set the Scene
Cloud Software - Line of Business & CRM
Digital Marketing
Social Media – Twitter, Facebook, Blogging
Direct Marketing
Your Website
Me
Cloud2020
Superfast Business
• Declaration Form
1993
1998
2001
2007
a model of computer use in which services
stored on the internet and provided to users
on a subscription basis
Heating and Cooling
Electricity
Council Tax
Water
Double Glazing
Green/Eco-friendly Materials
High Speed internet
High Capacity Electricity
Standards Regulations
You’re probably using the cloud already
Entities
• Server (s)
• Server software
• Server suitable Internet Connection
• Anti Virus Software and Spam Filters
• Microsoft Office Applications
• Web conferencing / online meeting tools
• Back-up tools
• Electricity
• Insurance
• Security
• Server maintenance
Vs.
• Office 365/other cloud productivity
products
Planning Tools & CRM
Tools you may already have
Cloud?
Upgrade?
CRM?
Devices?
Demo
Free Cloud Tools for Business
Tools you may already have
Statement of Work
Kick Off
Test
Launch
Optimise
The difference?
Content
Scheduling posts
Social Media Management
Monitoring effectiveness