1. Getting the most from Social Media 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1

2. Getting the most from Social Media 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2 3. Getting the most from Social Media 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 Noah Kalina 30.5m views on YouTube Now thats the magic of web marketing 4. Getting the most from Social Media 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4 5. Getting the most from Social Media 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5 Why use Social Media? The internet is constantly evolving 6. Getting the most from Social Media 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 Why use Social Media? Evolution 7. Getting the most from Social Media 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7 8. Getting the most from Social Media 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 My clients age demographic doesnt use Social Media 9. Getting the most from Social Media 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9 Average age distribution across social network sites 0- 17 18- 24 25- 34 35- 44 45- 54 55- 64 65+ 15% 9% 18% 25% 19% 10% 3% Data source: Google Ad Planner 10. Getting the most from Social Media 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Sales Channel 11. Getting the most from Social Media 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 Raise Awareness Build Credibility Publish News and Updates Share Ideas Engage in Communication2 way Social Media allows you to 12. Getting the most from Social Media 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 Engage in Communication Share Information Communicate with other customers Share Ideas 2 way Social Media allows customers to 13. Getting the most from Social Media 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 Stay in touch with existing clients Reach out to new audiences and markets Communicate with 10s, 100s, 1,000s, millions Better understand related markets Social Media helps business to 14. Getting the most from Social Media 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14 15. Getting the most from Social Media 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15 16. Getting the most from Social Media 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 If Facebook was a country it would be 1/ China 1.36bn 2/ Facebook 1.31bn 3/ India 1.27bn 4/ USA 317m 17. Getting the most from Social Media 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 Over 300 million professional users in more than 200 countries 18. Getting the most from Social Media 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 Over 280 million active accounts 19. Getting the most from Social Media 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 Over 300 million active accounts 20. Getting the most from Social Media 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 1bn visitors per month 21. Getting the most from Social Media 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 4bn videos watched every day 22. Getting the most from Social Media 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22 23. Getting the most from Social Media 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23 24. Getting the most from Social Media 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24 25. Getting the most from Social Media 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25 26. Getting the most from Social Media 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26 27. Getting the most from Social Media 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27 350differentsites 28. Getting the most from Social Media 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28 Go where your clients are! So, where are they? 29. Getting the most from Social Media 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29 30. Getting the most from Social Media 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30 So, how do you know where they are? Ask Customers Suppliers Friends and Family Colleagues Which Social Media sites would you expect to find us on? 31. Getting the most from Social Media 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31 Know your customers 32. Getting the most from Social Media 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32 Now you know where they are, what should you do? 33. Getting the most from Social Media 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33 Silo Marketing 34. Getting the most from Social Media 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34 35. Getting the most from Social Media 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35 Integration 36. Getting the most from Social Media 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36 Who Why When Where What How 37. Getting the most from Social Media 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37 What are the biggest mistakes to avoid? Not having a plan Not posting frequently/regularly Expect to monetise Social Media Not being committed to the long term 38. Getting the most from Social Media 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38 Top Tips Facebook Ensure you have a Page for your business Comment on pages that are relevant to your clients Join Groups that are relevant to your clients and comment regularly Watch what Influential People in your sector are doing Make frequent Quality posts 39. Getting the most from Social Media 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39 Top Tips LinkedIn Have a complete profile including picture Set up your FREE Company Page Post regular Quality updates Join Groups that are relevant to your clients and comment regularly Watch what Influential people in your sector are doing 40. Getting the most from Social Media 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40 Top Tips Twitter Follow People in your geographic target Follow Influential People Post regular Quality updates Engage in Conversations Watch what Influential People in your sector are doing 41. Getting the most from Social Media 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41 Top Tips Google Plus Ensure you have a Page for your business Comment on pages that are relevant to your clients Join Groups that are relevant to your clients and comment regularly Watch what Influential People in your sector are doing Make frequent Quality posts 42. Getting the most from Social Media 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42 Use a tool 43. Getting the most from Social Media 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43 44. Getting the most from Social Media 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44 45. Getting the most from Social Media 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45 46. Getting the most from Social Media 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46 www.telegraph.co.uk/technology/advice/10135087/Strang e-readings-on-my-GPS.html Tweet This! 83 characters leaves 47 for your message 18 characters leaves 122 for your message 47. Getting the most from Social Media 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 47 Tweet This Tomorrow 48. Getting the most from Social Media 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 48 Tweet This Schedule 49. Getting the most from Social Media 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 49 Tweet This Schedule 50. Getting the most from Social Media 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 50 51. Getting the most from Social Media 51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 51 Setting up Analytics? www.google.com/analytics 52. Getting the most from Social Media 52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 52 www.mention.net 53. Getting the most from Social Media 53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 53 54. Getting the most from Social Media 54Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 54 Other tools are available 55. Getting the most from Social Media 55Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 55 56. Getting the most from Social Media 56Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 56 + 100,000 T/O 4 reviews in national media 2 x interviews on BBC national radio 6+ interviews on local radio 6+ times in local media 4+ new staff recruited Twitter Benefits 57. Getting the most from Social Media 57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 57 58. Getting the most from Social Media 58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 58 59. Getting the most from Social Media 59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 59 Whats Next.. Understand WHERE Social Media fits in your Marketing Mix Research WHICH Social Media sites are used by your market Find out WHO in your business is the best person SET UP business accounts and profiles RESEARCH how the competition are using Social Media FIND people/businesses to Like/Follow/Connect GET POSTING KEEP AT IT 60. Getting the most from Social Media 60Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 60 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20 07966 54 71 46