A reminder

A. motivated B. rewarded C. challenged D. invested E. the consequences…

•Purpose: To motivate you to do the things you want to, but can’t stick at •Circumstances: Leisure time, evenings, upon receiving a notification

Re-framing the app

A. bullied B. too comfortable C. Burdened D. unsafe E. Easy to Ignore

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Logo ideation & user testing

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strongly A/B tested colours

1st Primary Colours: - secure - serious

Secondary Colours: - action - lighter - friendlier

Final Primary Colours: - motivating - urgency - comic hero

Style guide

Calls to action / Logo

In app messages around functionality, instructions or financial information

Italic; Further instructions, explanations

Roboto Regular

25 px

h1 Titles h2 Titles and commentary

body colloquial questions, links underlined

Amatic Bold

70 px 50 px 25 px

Bangers

80 px

•Less ‘Bully App’, more focus on challenge, empowerment and reward

•Frequent use of communication via push notifications to help meet goals

•Sociable and encouraging tone: users should feel they’re being rooted for

•Conversational:

• Humour; use puns around theme

• Appropriately responsive to user input

• Builds a narrative around user goals

Language and tone

Comic hero

Design inspiration

delightful design42%

RSS

9:41 AM

I want to

every

101

Lose weight

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delightful design

Thank you!