Download - Stick it brand
A. motivated B. rewarded C. challenged D. invested E. the consequences…
•Purpose: To motivate you to do the things you want to, but can’t stick at •Circumstances: Leisure time, evenings, upon receiving a notification
Re-framing the app
A. bullied B. too comfortable C. Burdened D. unsafe E. Easy to Ignore
tick it tick itS S
tick it tick itS S
tick it tick itS S
Logo ideation & user testing
tick it tick itS Stick it tick itS S
tick it tick itS S
tick itStick itS tick itS
tick it tick itS Stick it tick itS Stick it tick itS Stick it tick itS S
strongly A/B tested colours
1st Primary Colours: - secure - serious
Secondary Colours: - action - lighter - friendlier
Final Primary Colours: - motivating - urgency - comic hero
Style guide
Calls to action / Logo
In app messages around functionality, instructions or financial information
Italic; Further instructions, explanations
Roboto Regular
25 px
h1 Titles h2 Titles and commentary
body colloquial questions, links underlined
Amatic Bold
70 px 50 px 25 px
Bangers
80 px
•Less ‘Bully App’, more focus on challenge, empowerment and reward
•Frequent use of communication via push notifications to help meet goals
•Sociable and encouraging tone: users should feel they’re being rooted for
•Conversational:
• Humour; use puns around theme
• Appropriately responsive to user input
• Builds a narrative around user goals
Language and tone
delightful design42%
RSS
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