stash branding campaign

Download Stash Branding Campaign

Post on 29-Mar-2016

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Branding overview for a sustainable luggage company.

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  • GREEN IS GUILT.

    THE PROBLEM

  • THE FUTURE

    Motivate through envy and desire, not guilt.

  • THE SOLUTION

  • WHO IS STASH?

  • WHATS IN A NAME?

  • WHATS IN A NAME?

    items with a history.

    urban.

    personal.

    something you hold onto.

  • LOGO CONCEPTS

    STASH

    STASHSTASH

    STASH

    STASHSTASH

    STASH

    STASH

    STASH

    STASH

    STASH

    STASH STASH

    STASH

  • FINAL LOGO

    STASH

  • COLLATERALbusiness cards.

    letterhead and envelope.

  • COLLATERALstorefront.

    environment guidelines.adaptive reuseexposed bricksealed concrete floorslarge rustic timber

  • POINT OF VIEW

    MISSIONallow people to be meaningfully connected to the things they carry with them.BRAND DRIVERwe want every bag to be someones favorite bag.VALUE PROPOSITIONwe creates completely unique bags that people will be proud to carry with them for the rest of their lives.POSITIONINGwe have defined a new category of impact-conscious travel gear that focuses on building relationships rather than pumping out new products.

  • KICKOFF CAMPAIGNPUT YOUR STAMP ON THE CITY.

    DESCRIPTIONwe will place well-loved objects in trains, buses, and public transportation hubs in San Francisco. these items will be tagged with luggage claim checks directing them to STASHs new downtown retail store.

  • KICKOFF CAMPAIGNPUT YOUR STAMP ON THE CITY.

    THE STORYall the well-loved objects well seed the city with have a story behind them. an example of this could be a cast iron piggy bank or someones favorite hat. the backstory baked into each item is similar to the one STASH hopes to foster between its customers and their bags.

  • KICKOFF CAMPAIGNPUT YOUR STAMP ON THE CITY.

    THE ADVENTUREthe journeys undertaken by those adventurous enough to claim their luggage will become memories they will forever associate with the new STASH bags theyll receive when they arrive at the store. the interactive and positive experience of the adventure is conducive to viral marketing.

  • CAMPAIGN EXTENSIONS

    community portal for uploading pictures of stamped objects

    stamping workshops organized in stores and through

    online community portal

    stamp kits with paint and stencils given out at store

  • CAMPAIGN COLLATERALluggage claim tags and detail view.

  • CAMPAIGN IMAGES

  • CAMPAIGN IMAGES

  • WEBSITE homepage.

    background 1

  • WEBSITE homepage.

    background 2

  • WEBSITE homepage.

    background 3

  • WEBSITE homepage.

    background 4

  • WEBSITE homepage.

    background 5

  • WEBSITE hover graphics.button detail.

  • WEBSITE bag gallery.

    bart collection.

  • WEBSITE bag detail view.

    messenger bag.

  • WEBSITE community portal.

    bus shelter.

  • SOLID.

    stash cover_outbetterviewbook.pdf