personal branding campaign
Post on 17-Oct-2014
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Arbunize is a developing a solution to help professionals build and manage their career portfolios. Differentiate, strategize and manage BRAND YOU!TRANSCRIPT
BUILD Your Identity!with Arbunize
Our Identity
We build urban online identities
getting you recognition for what you do
help you differentiate, strategize, manage
YOUR BRAND
BRANDING
The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated with a product or service”
The Wikipedia definition of brand begins with
“A brand includes a name, logo, slogan, and/or design scheme
associated with a product or service”
Name Logo
Slogan Design
Name Logo
Slogan Design
Awareness
Awareness Trust
Awareness Trust
Perception
Awareness Trust
Reputation Perception
on
BRANDS ARE BORN OF
EXPERIENCEAND REFLECT
TRUST
IT IS A MEASURE OF
REPUTATION
PERC
EPTI
ON
SIN
TH
E M
IND
OF
A CO
NSU
MER
.
SEARCH
COPY
“A brand is the sum of all feelings, thoughts and recognitions –
positive and negative – that people in the target audience
associate with a company, a product or service.”
- Steve McNamara, AdCracker.Com
a
“A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
–Jeff Bezos
Making Coffee
Serving Water
Aerated Cola
Stitching Pants
The basic offering isn’t the hard stuff
Unique
IDEASHUGEIMPACT
THATCREATE
Unique
IDEASHUGEIMPACT
THATCREATE
Unique
IMPACT
In 1891, Asa Griggs Candler invented the most innovative marketing
technique of the times. He hired traveling salesmen to pass out
coupons for a free Coke. With a goal for people to try the drink, like it,
and buy it later on.
In addition to the coupons, Candler also decided to sell Coca-Cola syrup as
a patent medicine, claiming it would get rid of fatigue and headaches.
In 1898, however, Congress passed a tax on all medicines, so Coca-Cola
wanted to be sold only as a beverage. After a court battle, Coca-Cola was
no longer sold as a drug.Full Story
Did You Know? A j
In 1872, Strauss received a letter from Jacob Davis, a customer and tailor
who worked in the mining town of Reno, Nevada. Davis reported that he
had discovered canvas pants could be improved if the pocket seams and
other weak points that tended to tear were strengthened by copper rivets
Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the
stress points on May 20,1873 which can be considered the 'birthday' of
jeans.
Did You Know?
Full Story
More solid brands mean strong identities both for the products
and for the people using them.
–Jeff Bezos
Their identity serves as a key differentiator
G a t k
K d 6 8h
f @ O P w
+ $ , QWTM
“We choose one over the other on the basis of
our ‘perception’ of its reputation”
–Shivam Dhawan
Perceptions are verbs:
“Apple Thinks Different
IBM Solves
Nike Exhorts
Virgin Enlightens
Sony Dreams…” - Jean Marie Dru, Disruption
Just like PERSONALITIES
Personal brands allow individuals to
differentiate themselves by consistently articulating
and leveraging their
unique value proposition
WE ARE ALL
BRANDS
What we DO
defines US
i
do
THIS
IS
WHAT
I DO
AwarenessWho am I
TrustMy credentials, experience
ReputationMy skills, achievements
PerceptionInterests, personal details
We all build our
brand portfolio
i
am
BrandingToolkit
Reference
CV
Portfolio
Our Online Profiles
www Yu l g
Our PR channels
W t o j n
Others are
doing it for us
too
Tag, Mention, Location
@ #
Review, Referral,
Recommendationh
We are all
branding
i
Brand
DO it good and the CREDITS will follow
WHAT you do matters
HOW you do it is important
WHY you do it is critical
“Do what you want to be famous for
Because you are famous for what you do”- Kristian Anderson
So, what problems are you solving in this world?
it’s
Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
Not about how many people know you but how do they know you
BUILD Your Identity!Starting HERE now…
