Personal Branding Campaign

Download Personal Branding Campaign

Post on 17-Oct-2014

2.204 views

Category:

Business

3 download

Embed Size (px)

DESCRIPTION

Arbunize is a developing a solution to help professionals build and manage their career portfolios. Differentiate, strategize and manage BRAND YOU!

TRANSCRIPT

<p>Tips to Personal Branding</p> <p>BUILD Your Identity!with Arbunize</p> <p>Our Identity</p> <p> We build urban online identities</p> <p> getting you recognition for what you do</p> <p> help you differentiate, strategize, manage </p> <p>YOUR BRAND</p> <p>BRANDING</p> <p>The Wikipedia definition of brand begins with </p> <p>Branding includes a name, logo, slogan, and/or design scheme </p> <p>associated with a product or service</p> <p>The Wikipedia definition of brand begins with </p> <p>A brand includes a name, logo, slogan, and/or design scheme </p> <p>associated with a product or service</p> <p>Name Logo</p> <p>Slogan Design</p> <p>Name Logo</p> <p>Slogan Design</p> <p>Awareness</p> <p>Awareness Trust</p> <p>Awareness Trust</p> <p>Perception</p> <p>Awareness Trust</p> <p>Reputation Perception</p> <p>on</p> <p>BRANDS ARE BORN OF</p> <p>EXPERIENCEAND REFLECT</p> <p>TRUST</p> <p>IT IS A MEASURE OF</p> <p>REPUTATION</p> <p>PERC</p> <p>EPTI</p> <p>ON</p> <p>SIN</p> <p> TH</p> <p>E M</p> <p>IND</p> <p>OF </p> <p>A CO</p> <p>NSU</p> <p>MER</p> <p>.</p> <p>SEARCH</p> <p>COPY</p> <p>A brand is the sum of all feelings, thoughts and recognitions </p> <p>positive and negative that people in the target audience </p> <p>associate with a company, a product or service.</p> <p>- Steve McNamara, AdCracker.Com</p> <p>a</p> <p>A brand for a company is like a reputation for a person. </p> <p>You earn reputation by trying to do hard things well.</p> <p>Jeff Bezos </p> <p>Making Coffee</p> <p>Serving Water</p> <p>Aerated Cola</p> <p>Stitching Pants</p> <p>The basic offering isnt the hard stuff</p> <p>Unique</p> <p>IDEASHUGEIMPACT</p> <p>THATCREATE</p> <p>Unique</p> <p>IDEASHUGEIMPACT</p> <p>THATCREATE</p> <p>Unique</p> <p>IMPACT</p> <p>In 1891, Asa Griggs Candler invented the most innovative marketing </p> <p>technique of the times. He hired traveling salesmen to pass out </p> <p>coupons for a free Coke. With a goal for people to try the drink, like it, </p> <p>and buy it later on.</p> <p>In addition to the coupons, Candler also decided to sell Coca-Cola syrup as </p> <p>a patent medicine, claiming it would get rid of fatigue and headaches.</p> <p>In 1898, however, Congress passed a tax on all medicines, so Coca-Cola </p> <p>wanted to be sold only as a beverage. After a court battle, Coca-Cola was </p> <p>no longer sold as a drug.Full Story</p> <p>Did You Know? A j</p> <p>In 1872, Strauss received a letter from Jacob Davis, a customer and tailor </p> <p>who worked in the mining town of Reno, Nevada. Davis reported that he </p> <p>had discovered canvas pants could be improved if the pocket seams and </p> <p>other weak points that tended to tear were strengthened by copper rivets</p> <p>Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the </p> <p>stress points on May 20,1873 which can be considered the 'birthday' of </p> <p>jeans.</p> <p>Did You Know?</p> <p>Full Story</p> <p>More solid brands mean strong identities both for the products and for the people using them.</p> <p>Jeff Bezos </p> <p>Their identity serves as a key differentiator</p> <p>G a tk</p> <p>K d 6 8h</p> <p>f @ O P w</p> <p>+ $ , QWTM</p> <p>We choose one over the other on the basis of </p> <p>our perception of its reputation</p> <p>Shivam Dhawan</p> <p>Perceptions are verbs:</p> <p>Apple Thinks Different</p> <p>IBM Solves</p> <p>Nike Exhorts</p> <p>Virgin Enlightens</p> <p>Sony Dreams - Jean Marie Dru, Disruption</p> <p>Just like PERSONALITIES</p> <p>Personal brands allow individuals to </p> <p>differentiate themselves by consistently articulating</p> <p>and leveraging their</p> <p>unique value proposition</p> <p>WE ARE ALL</p> <p>BRANDS</p> <p>What we DO </p> <p>defines US</p> <p>i</p> <p>do</p> <p>THIS</p> <p>IS</p> <p>WHAT</p> <p>I DO</p> <p>AwarenessWho am I</p> <p>TrustMy credentials, experience</p> <p>ReputationMy skills, achievements</p> <p>PerceptionInterests, personal details</p> <p>We all build our</p> <p>brand portfolio</p> <p>i</p> <p>am</p> <p>BrandingToolkit</p> <p>Reference</p> <p>CV</p> <p>Portfolio</p> <p>Our Online Profiles</p> <p>www Yu l g </p> <p>Our PR channels</p> <p>W t o j n</p> <p>Others are</p> <p>doing it for us </p> <p>too</p> <p>Tag, Mention, Location</p> <p>@ # </p> <p>Review, Referral, </p> <p>Recommendationh</p> <p>We are all </p> <p>branding</p> <p>i</p> <p>Brand</p> <p>DO it good and the CREDITS will follow</p> <p>WHAT you do matters</p> <p>HOW you do it is important</p> <p>WHY you do it is critical</p> <p>Do what you want to be famous for </p> <p>Because you are famous for what you do- Kristian Anderson</p> <p>So, what problems are you solving in this world?</p> <p>its</p> <p>Takeaways:</p> <p> We need not be doing Hard stuff, but we need to be doing the stuff we do harder!</p> <p>Takeaways:</p> <p> We need not be doing Hard stuff, but we need to be doing the stuff we do harder!</p> <p> Brands are verbs. YOU are a Brand. People know you by verbs if that verb is a noun then you better start doing something about it.</p> <p>Takeaways:</p> <p> We need not be doing Hard stuff, but we need to be doing the stuff we do harder!</p> <p> Brands are verbs. YOU are a Brand. People know you by verbs if that verb is a noun then you better start doing something about it.</p> <p> What you are doing matters &gt;&gt; How you are doing it is important &gt;&gt; Why you doing it is critical</p> <p>Takeaways:</p> <p> We need not be doing Hard stuff, but we need to be doing the stuff we do harder!</p> <p> Brands are verbs. YOU are a Brand. People know you by verbs if that verb is a noun then you better start doing something about it.</p> <p> What you are doing matters &gt;&gt; How you are doing it is important &gt;&gt; Why you doing it is critical</p> <p> Branding is Not about self promotion, it is about self differentiation</p> <p>Takeaways:</p> <p> We need not be doing Hard stuff, but we need to be doing the stuff we do harder!</p> <p> Brands are verbs. YOU are a Brand. People know you by verbs if that verb is a noun then you better start doing something about it.</p> <p> What you are doing matters &gt;&gt; How you are doing it is important &gt;&gt; Why you doing it is critical</p> <p> Branding is Not about self promotion, it is about self differentiation</p> <p> Not about how many people know you but how do they know you</p> <p>BUILD Your Identity!Starting HERE now</p> <p>Oh and may be </p> <p>you want to </p> <p>get this </p> <p>cool Tsignup</p>