branding campaign
DESCRIPTION
Branding Campaign. Play TV Spot. Full page ad. Quarter page ads. Strip ad - 6 x 4. New York Times insert. Direct Mail. Pocket Folder. Email signature. Sales flyer. Email Blast. Segmented email. Banner Ads. 728 x 90. 300 x 250. Booth art. Facebook page. Facebook contest page. - PowerPoint PPT PresentationTRANSCRIPT
Branding Campaign
Play TV Spot
Full page ad
Quarter page ads
Strip ad - 6 x 4
New York Times insert
Direct Mail
Pocket Folder
Email signature
Sales flyer
Email Blast
Segmented email
Banner Ads
728 x 90
300 x 250
Booth art
Facebook page
Facebook contest page
Mixpo ad
21
HMS Branding Campaign Results
Direct Mail
Online Video
Yahoo!
Chron.com
Facebook Ad
20 22 23 24 25 26
March 2011
8,290 pieces delivered to small/medium business owners
Channel Campaign Details/Results
C&S Zones (4) Star Star3,162,000 Impressions,36.2% reach
Mixpo Spot654,854 Impressions, 4656 Views, 74 Clicks, 453 Interactions
135,551 Impressions 85 Clicks
No data. Non-guaranteed space.
2,817,134 Impressions 528 Clicks
28
HMS Branding Campaign Results
Online Video
Yahoo!
Chron.com
Facebook Ad
27 29 30 31 1 2
March 2011Channel Campaign Details/Results
Biz, Star,Good Life
InMotion,Zone (1) InMotion
4,454,205 Impressions,41% reach
Mixpo Spot 1,164,518 Impressions, 11,065 Views, 213 Clicks, 1,645 Interactions
125,706 Impressions 69 Clicks
No data. Non-guaranteed space.
2,859,976 Impressions 423 Clicks
Main
4
HMS Branding Campaign Results
Insert
Online Video
Yahoo!
Chron.com
Facebook Ad
3 5 6 7 8 9
April 2011Channel Campaign Details/Results
MainInMotion,Zones (6)
Main, Biz
7,100,916 Impressions,41% reach
Mixpo Spot1,406,830 Impressions, 14,536 Views, 199 Clicks, 1,307 Interactions
115,471 Impressions 75 Clicks
No data. Non-guaranteed space.
2,998,327 Impressions 478 Clicks
Weather, InMotion
NYT insert to Houston-area subscribers and single copy 13,000
WeatherMain, C&S
11
HMS Branding Campaign Results
Email Blast
Online Video
Yahoo!
Chron.com
Facebook Ad
10 12 13 14 15 16
April 2011Channel Campaign Details/Results
BizInMotion,Zones (2) InMotion
4,568,525 Impressions,39.7% reach
73,279 Impressions 35 Clicks
No data. Non-guaranteed space.
2,080,653 Impressions 335 Clicks
Delivered to 251,000Facebook page 100 Likes
Weather Main
Mixpo Spot126,249 Impressions, 1,315 Views, 33 Clicks, 110 Interactions
Biz