pro grt 2010 marketing & branding campaign

8/14/2019 Pro GRT 2010 Marketing & Branding Campaign

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2010 Marketing & Branding Campaign


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Vision

As NASCAR is to Automotive, Supercross to Motorcycles(Dirtbikes), & the Dew Tour is to Action Sports

the Pro GRT will be to this re-emerging sport within the UnitedStates.

The Pro GRT is committed to developing athlete stars and todriving overall awareness & popularity of gravity MTB racing.


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The PRO GRT will be promoted through the followingchannels:

Televisiono National Branding and Tune-in campaigns on Versus,

FUELtvo TV Commercial (local)o News spots

Radioo National / Local promotional through radio stations with

the appropriate formats for the target audienceo Offering free lift tickets & expense vouchers as prizes


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Online Video Coverageo Freecaster.tvo MTBcut.tvo Youtube.como Vimeo.como Mpora.como ChannelMTB.como Go211.com

DVD/Videoo Film focusing on the Pro GRTo Sponsorship opportunites


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Printo On-going presence

and promotionalactivity in theleading cyclingpublications(Decline, Bike, MBA,Bicycling/MountainBike, Dirt Rag,

Velonews, etc)o Sports Publications

BMXpublications,SportsIllustrated, SI forKids, Outside,etc

o Lifestyle/Musicpublications

Mens Health, Mens Journal, Maxim, etc


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o Women specific publications

o Competition publications & pamphletsat local REI, Sports Authority, Princeton Sports, EMS,

etco Local Magazine & Newspaper Advertisement


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On-Lineo ProGRT.com will

host all relevantPRO GRTinformation alongwith exclusivecontent on athletes,etc

General

InformationMedia(Photo/Video)CalendarSponsorsAthlete ProfileResultsParty InGet Involved!


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o Additional onlinesupport will comethrough PRO GRTpartnership(PinnedMTB.com,Pinkbike.com,VitalMTB.com,DeclineMagazine.com,etc)

o Web Advertisemento Viral Marketing


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In-Marketo Marketing, advertising, promotional and PR campaigns

will run throughout regional media outlets supportingeach PRO GRT stop

Pro GRT Booth, banner, fliers at major cyclingevents

Outdooro National branding and promotional campaign through

assets including billboard, malls, etco Banners in key tourist transit locations (Airport, Bus

Station, Train Station)

Guerilla Marketingo Fliers in all available local businesses, telephone poles,

schools, etco Fliers to Bike Shopso Website Forums


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Party / Concerto The Pro GRT will host a party

at each Pro GRT venue.Low budget to large budgetOpen to all ages preferablyDuring event or afterparty Sunday eve.

o Concert with local bandsLocal bands bring in localpeople

Introducing new peopleto the sport

o Show video from current film makers (Clay Porter, TheoDilsworth, etc)

Merchandise / Softgoodso GRT brandedo To be sold online, at events, etc


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The Core Disciplines & Biggest Stars of Action Sports Competing for Top Prize Money

Nominated for the Best New Sporting Event Awardfrom Sports Travel Magazine!


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CONCLUSION

With your help and commitment, the Professional MTB Gravity

Tour will continue to recognize the best professional gravitymountain bike athletes competing within the United States. Asthe top national-level gravity mountain bike calendar in thecountry, the Pro GRT will consistently provide world-classathletes a competitive arena on American soil.

We are more than open to your ideas and suggestions. The ProGRT is built on the mutual relationship from industry, promoters,organizers, media and athletes alike. This outline is merely anidea of what is needed to implement our marketing, advertising

and branding strategies.

pro grt 2010 marketing & branding campaign

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