sponsorship proposal - marathon.beyondzero.or.ke · beyond zero adopted a campaign style to create...

SPONSORSHIP PROPOSAL

| BEYOND ZERO MARATHON 20192

IntroductionBeyond Zero was launched in January 2014, as a flagship programme to save lives of mother and children in Kenya. Beyond Zero complements national efforts by accelerating policy and programme implementation and further, by influencing investments for strategic, high impact interventions towards zero new HIV infections and zero maternal and child deaths.

It seeks to leverage on the convening power of the First lady by mobilising partners to spearhead amongst other things: greater community and household sensitisation on adoption of preventive health practices/behaviours; to support existing health and community systems as well as catalysing innovation and accelerated action by stakeholders and political leaders to ensure that all Kenyans adopt a healthy life style.

Since 2014, Beyond Zero, has offered door to door health services through fifty-two fully kitted mobile clinics and promoted health education across all counties. We continue to build on existing public health programs such immunization against early childhood diseases, distribution of insecticide treated nets, and exclusive breastfeeding.

Earlier this year, Beyond Zero launched the 2nd Strategic Framework for the Promotion of Healthy Lives and Well-Being of Women, Children and Adolescents (2018-2022).

This new Framework focuses on neglected health challenges including adolescent health, repair and reintegration of women living with obstetric fistulae and social inclusion of children living with disability. In addition, we are focusing on increasing the engagement of men in reproductive health for their own benefit and that of their families.

The newly rebranded, Beyond Zero Half Marathon is the anchor fundraising platform for the second Strategic Framework. Now in the marathons fourth year it will be:

• An opportunity for corporates, members of the public, individually or as group (s) to consciously run for the causes they choose

• A platform where all participants are actively included in the implementation of Beyond Zero’s Strategic Frameworks’ - nine intervention area

BEYOND ZERO MARATHON 2019 | 3


The Beyond Zero Marathon provides an interactive platform where all participants are actively included in the implementation of Beyond Zero strategic framework – nine intervention areas.

Promote access to quality of maternal and neonatal health care services

Promotion of good nutrition for all children

Influence investments for decentralized services for breast and cervical cancer prevention, treatment and management

Advocate for repair and reintegration of women living with obstetric fistulae

Advocate for social inclusion of children living with disability for equal access to health and education services

Mobilise for the engagement of men in HIV and reproductive health

Champion the country validation for the pre-elimination of mother to child transmission of HIV and syphilis by 2021

Mobilise partnerships to deliver adolescent and young people health programmes

Advocate for access to comprehensive health care and social protection

Beyond Zero adopted a campaign style to create momentum, mobilize leadership and commitment towards achieving results in HIV, Maternal, Newborn and Child health.

Beyond Zero successfully:

BEYOND ZERO MARATHON 2019 |

Enhanced profile for Kenya’s effort to expand

access to maternal, newborn and child health.

Mobilized communities, created awareness for accelerated

reduction of HIV, maternal, newborn and child deaths

Convened multi-disciplinary stakeholders for resource

mobilization and accountability of results

1 2 3

Achievements

5

The Beyond Zero Journey

NOV 2013Prep for the FLM

OAFLA,JUNE 201320

132014

MDG’s

DEC 1ST - Launch of the 1st Edition of Strategic Framework

MARCH 2014 - 1st Edition FLHM April 2014 London Marathon

JULY 2014 - 1st Edition Mobile Clinic Delivery Taita Taveta County

DEC 2014 - UN Person of the Year

Technical Specifications of Mobile Clinics

LAYING GROUND

JAN 2014Launch of Beyond Zero


2015

2016

2018

2017

SDG’s

MARCH 2016 - 2nd Edition FLHM

MARCH 2015 - Establishment of the Beyond Zero Secretariate

MARCH 2017 - Kifaru Award by the Council of Governors

JAN 2016 - 2nd Anniversary on Beyond Zero

MARCH 2018 - 2nd Strategic Framework

10 MARCH 2019 Beyond Zero Half Marathon

International Platforms - World Women Assembly in Japan; SDG Philanthropic Forum

SEP 2016 - Delivery of 47th Mobile Clinic Nairobi County

1st International Engagement CSW 2015


Number of women attended by a skilled health worker

Maternal mortality ratio (Maternal deaths per 10,000 live births)


HIV Infections among children

‘Kenya has committed to deliver universal healthcare to her citizens by 2022. The office of theFirst Lady of the Republic of Kenya, through theBeyond Zero will generate a catalytic platform todeliver on this National and County Governments’commitment

‘The 2018–2022 Strategic framework has outlinedkey areas that The First Lady will engage in. Apeople centered life-cycle approach is adoptedto provide opportunities for her championshipin bringing potential solutions to key healthchallenges facing Kenyans’

Be a part of Beyond Zero Marathon 2019Beyond Zero Marathon 2019 will be held onSunday 10th March 2019 at Nyayo NationalStadium.

WhyMarathons unlike all other sporting activitiesprovide a unique opportunity for Elite and Funrunners to participate in the same event and overthe same course. Marathons bring together personsof all ages, abilities and walks of life.

Access to Pediatric treatment

Before Beyond Zero Campaign

After Beyond Zero Campaign

Proportion of pregnant women attended by a skilled health worker

Under 5 mortality rate (child deaths per 1,000 live births)

*due to industrial action

The first public private partnership for health of this scale.

12,826

32%

44%

75

16%

600,000

488

6,613

76%

62%

*52

8.3%

1.2M

*362

Mother to child transmission rates

Achievements

BZ Strategic framework -

9,500 38,000 3,600


The Framework is aligned to Global, Regional and National Strategies and Commitments

Anticipated numbers for March 2019

Participants per event % of Participants by Age Group

21 10 5KM KM KM

HALF MARATHON

Female

Male

RACE CHAMPIONS RACE

6%8%

3%Below 20, 6%20 - 30, 19%30 - 40, 39%40 - 50, 25%50 - 60, 8%Above 60, 3% 19%

39%

25%

54 46% %

(30 - 40)

(40 - 50)

(20 - 30)


• Creating long-term partnerships that will be mutually beneficial.

• Appeal to CSR and Commercial objectives of our partners.

• Supporting the Beyond Zero Half Marathon 2019 creates an association between the sponsoring firms and the best marathon in Kenya; by extension, the firms are further associated with the Beyond Zero Campaign’s strategic framework which is focusing on 9 areas of intervention in bringing healthcare closer to all Kenyans.

• Sponsors have the opportunity to reinforce their brand image with loyal sports-minded individuals, increase awareness, and generate goodwill.

ANCHOR SPONSOR (KSh50M)The Anchor Sponsor will receive prominentrecognition and extensive benefits befitting of theAnchor Sponsorship opportunity.

EXPO SPONSOR (KSh30M)The Beyond Zero Half Marathon Expo will be astand-alone event featuring all the event sponsorsand other information vendors. The Expo willbe open to the public and will be attended bythousands of people on the week before themarathon.

RACE CATEGORY SPONSOR (KSh20M)The Race category sponsor will have exclusivenaming and branding of bibs from the sponsoredrace category and brand a km stretch along themarathon route. Race categories will be alignedwith the 9 intervention areas e.g. The 21 Km XYZSocial Protection Race.

GOLD SPONSOR (KSh12M)Gold sponsors will have prime branding andactivation opportunities at the Beyondzero HalfMarathon

SILVER SPONSOR (KSh5M)Silver Sponsors will enjoy branding on themarathon route.

VALUE IN KIND SPONSORS1. Hydration Partner2. Cleaning Partner3. Medical Partner4. Media Partner5. Energy Drink Partner

Sponsorship as a Partnership

Sponsorship opportunities


2019 Beyond Zero Marathon Sponsorship Matrix

Benefit

AnchorSponsor50M

ExpoSponsor30M

RaceCategorySponsor20M

GoldSilver12M

SilverSponsor5M

Corporate Team150,000

HydrationPartner

CleaningPartner

MedicalPartner

MediaPartner

EnergyDrinkPartner

Start/Finish Area Branding

Corporate Team (10 Pax)

Logo on Finish Tape

Cheque Handover at OFL

Logo on Race Number

Route Marker Branding

Branding a Stretch of the Route

Logo on BZMWebsite

Certificate Branding

T-Shirt Branding

Officials Branding

Volunteer Dress Branding

Ad on EventProgram

Expo Booth

Expo Branding

Mentions ATL – Radio, Print, Tv And Digital

Mobile ClinicActivation Media Support

CorporateHospitality Tent

Branding Medical Tent/Area

For more information contact:Wambui Karanja 0721824891 / 0713789201

[email protected]

sponsorship proposal - marathon.beyondzero.or.ke · beyond zero adopted a campaign style to create...

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