mobilize the enterprise

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.

Mobilizing your Enterprise

Milano, 17 Marzo 2015 – VILLA NECCHI CAMPIGLIO

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

20132006


Common Mobility use-casesSeen across many regions and industries

Customer Engagement

Facilitate the customer- facing mobility efforts of the business units and marketing teams by establishing and sharing best practices, guidelines including design/implementation/deployment capabilities

Productivity for employees

Provide employee services , including BYOD, that meet consumer-level expectations while maintaining sufficient control and keeping users accountable


Introducing workforce of tomorrow


What is driving the Mobility conversation in vertical markets?

AIRLINES• Optimize pilot efficiencies in the air

and on the ground• Modernise in-flight crew tasks• Streamline communications with a

dispersed workforce• Maximize ancillary revenues –

e.g. inflight shopping• Delight customers• Empower flight attendants with

detailed passenger information• Provide a modern inflight

entertainment experience

RETAIL• Delight customers• Arm sales associates with detailed

product information• Facilitate smooth cross-selling and

upselling• Empower associates to close sales

efficientlyIncrease efficienciesAnalyze customer buying patterns

• Communicate and collaborate internally in real-time

• Streamline stocking and ordering tasks

RETAIL BANKING• Strengthen customer relationships• Arm sales associates with detailed

product information and customer data

• Simplify account opening and maintenance processes

• Serve customers wherever they are• Arm financial advisors with decision

support• Increase efficiencies• Deliver a single view of enterprise risk• Liberate staff from their desks

HEALTHCARE• Providing informed Medical decisions• Delivering first class patient care and

treatment • Maintaining patient data integrity• Leveraging Medical technology to

deliver solutions and treatment across areas of healthcare delivery

• Reduce patient waiting times • Communicate and collaborate in real

time across all medical procedure operations – e.g. A&E to Outpatient


AIRLINE MOBILITY

TERMINAL

AIRLINE OPERATIONS

COCKPIT

ABOVE THE WING

BELOW THE WING

IN-FLIGHT ENTERTAINMENT (IFE)Personalize passenger experiences with modern In-flight entertainment tools. Adopt flexible IFE with simple deployment & management

ONBOARD SERVICEHelp flight crew improve customer service, boost productivity, increase in-flight sales. Give crew insight to passenger history & preferences

MAINTENANCEMaximize below-the-wing maintenance & operational efficiencies. Rugged devices. Create efficiency with digital forms, manuals and plans

ABOVE THE WING

ELECTRONIC FLIGHT BAGHelp pilots maximize efficiencies on the ground and in the air. Replace flight bags, EFB devices, and laptops with thin, light professional devices.

CURB SIDE EXPERIENCEDeliver best-in-class customer service to premium passengers. Use insight to the profile of passengers – history, preferences etc.

QUEUE BUSTINGConnect with premium passengers and provide a first class service. Mitigate the waiting time for passengers in check in or lounge queues.

TERMINAL

CREW SCHEDULINGEnsure crew are provided with all operational and flight details ahead of time on mobile devices. Provides access to passenger manifest, route details etc.

FLIGHT INFORMATION DISPLAYSEnsure clear and up to date communication with your passengers, either in the terminal or in the Airline lounge

TERMINAL


RETAIL MOBILITY

ASSISTED SALESProvide instant access to product information through associates’ devices. Give associates insight into customers’ purchase history and loyalty program data.

STORE OPERATIONSDeliver real-time account and sales data that reps need to maintain brand appearance and keep shelves stocked.

MOBILE POS (mPOS)Reduce check-out wait times with “line busting” mobile cashiers who can scan barcodes and swipe credit cards on the tablet.

POINT OF SALE

STORE ROOM

STORE OPERATIONSManagers track and replenish inventory from in store. Increase store managers’ floor time and monitor store KPI’s in real time.

F&B OUTLETSMobile devices can be used by servers to help capture customer orders and requests and feed real time to the kitchen and also for inventory management.

RETAIL EXECUITONGrant seamless access to sales history, inventory levels, and warehouse availability. Enable “On the Go” communication and collaboration with LOBs.

SHOP FLOOR

BACK OFFICE

CUSTOMER SERVICE

CUSTOMER REFRESHMENT


RETAIL BANKING MOBILITY

WELCOME DESK

ASSISTED SERVICEPersonalized engagement with the customer to review products and offerings to suit customers needs. Utilize touch screen capabilities.

TELLER SERVICETellers are freed up from cash handling and can focus more on selling activities . Integrated with a “360 Pop-up on Arrival” display tailored to the customers profile

PERSONALISED SERVICE1 to 1 personal experience for more specific banking needs. Leverage Mobile devices to display customers financial profile –ensure informed sell

DIGITAL SIGNAGECommunicate directly and dynamically with customers. Update on latest offers, exchange rates or general communications.

QUEUE BUSTING“Meeter & Greeter” approach the customer using a tablet device capturing details from Bank Card and then handled accordingly. High net worth prioritized.

SELF SERVICECustomer swiping their credit card at a self service kiosk can then be appropriately dealt with based on identified customer type, profile and transaction type.

ENTRANCE LOBBY

BRANCH WALLS

CUSTOMER SERVICE ZONE

TELLER ZONE

OPEN AREA


HEALTHCARE MOBILITY

OUTPATIENT

CLINICAN SCHEDULINGProviding Clinicians with a mobile devices allows them to roam more freely around a ward, always ensuring they have real time patient data and schedules

WARD MANAGEMENTIn A&E, mobile devices can be used to capture patient data on arrival. This data is then cascaded throughout the treatment process and follows the patient.

OPERATING THEATREUtilize tablets that can be displayed or affixed in the OR to give surgeons access to data, manuals or input to other areas of a hospital inc. real time notes.

BED SIDE SYSTEMSPersonalize patient experiences with modern bedside entertainment tools. Device can be used to communicate out as well as receive messages.

AFTER CAREClinicians can use real time patient medical records (PACS) to call up data on recovery periods, medication and schedule further visits.

MEDICAL RECORDSUtilising a tablet, a care giver can share with the patient on a more personal basis their recovery program, ailment notes etc. at a bedside level

TREATMENT ENGAGEMENT

BEDSIDEOPERATING ROOM

WARD

PATIENT ARRIVAL


HP Mobility Maturity Model

Adoption of Mobility

Mobile Chaos

Mobile Silos

Mobile Business Units

Mobile Enterprise

Op

po

rtu

nit

y

• No clear strategy• Isolated,

experimental projects

• Some departmental, isolated mobile strategies

• Structured projects

• Mobile strategy and mobility programs at BU level

• Test and release automation in place

• Enterprise mobile strategy supported by enterprise architecture

• B2C/B2E mobile programs aligned across BUs

Minimized

Risks• IT Integrity & Security

• Business Value Loss

Opportunities• Enhanced Productivity

• Empowered Business Processes

Some

Substantial

Severe

Optimal

Substantial

Some

Unexploited

Mobility tasks are outsourced Mobility is brought in-house


Technologies

Secure your mobile environment

Security

Mobile data analysis and protection

Data

Where to startToday, HP has products, services and solutions in every area of mobility

Devices

Platform / device strategy

Developmobile applications

Applications

Comprehensive unified wired-wireless access and management solutions

Build security into your mobile apps

Secure your network and infrastructure

Assure UX – monitor app performance and infrastructure impact

Converged Cloud for mobile service delivery

Business intelligence and insight

Data management

Tablets, notebooks and convertibles

Mobile workstations and printers

Let HP develop engaging mobile apps on multiple-platforms

Test for quality and performance before deployment

Manage the mobile application lifecycle

Tools and technologies to enhance/extend your mobile apps

Devices

Deliver mobile user experience

Operations

Unified wired-wireless networking

Connectivity

Client and app virtualization

Mobile office communicationsand printing

Employeeservices

People

Develop a go-forward plan

Full enterprise strategic analysis

Prioritize app opportunities

Build mobility strategy

Strategy

Simplified authentication & unified mobile app access

Trusted app access

Management

Mobility management

Cloud-based app and device mgmt., simplified authentication, and diversified app access


TRANSFORMATION IN BANKING

Mobile Banking

Enabling mobile banking services

• Online, mobile, and automated banking

• Multi channel banking SOA platform

• Integration to core banking systems

“HP transformed our Internet banking platform that helps us introduce new services rapidly and effectively.”

Paulino RodriguesChief Information Officer

Sicredi


TRANSFORMATION IN BANKING

Mobile Payments

Innovative brand image

• Mobile banking and payment service

• Renew brand image

• Attract new customers

“Paying with a mobile phone creates the new quality regarding easiness, availability, as well as fulfilling customers’ needs. The combination of mobile banking with mobile payment in one application is a real breakthrough.”

Piotr AlickiChief Information Officer

PKO Bank Polski


TRANSFORMATION IN CONSUMER INDUSTRIES

Mobile Campaign

Converting interactions to revenues

• Digital innovation

• Augmented reality app, geo-tagged content

• Dynamic, social media content sharing hubs

• 56,000+ vouchers downloaded

• 32,000 social media tags

• 74% redemption rate

• 1.1 million impressions in just 6 weeks

• 141% ROI


New and productive ways to leverage mobile technologies

Mobile Healthcare

MyHealth Mobile app— Member engagement app

— Find a doctor

— Locate facilities

— Search drugs

— Shop plans

— Manage accounts

— Submit claims

— Set profile

Mobile RxReminder app— Patient safety app

— Rx reminders

— Medication schedule

— Alert notifications

— Quantities prescribed

— Native device calendar

HCIS Mobile app— Patient safety app

— Rx reminders

— Medication schedule

— Alert notifications

— Quantities prescribed

— Native device calendar


TRANSFORMATION IN AIRLINES

Mobile CheckIn

Streamlining the check in process

• Mobile concierge service

• Stream lines check-in process

• Enables group check-in

• Facilitates queue busting

• Upsell airline services

• Mobile ticket printing


TRANSFORMATION IN AIRLINES

Mobile InFlight

Enhancing in flight services

• Airline crew mobile assistant

• Seat maps and passenger lists

• Passenger profile information

• Flight information and meal services

• In-flight services and entertainment

• Cockpit and cabin crew information


HP Mobility solutionsYour single source for Mobility

HP Mobility – apply all HP’s strengths to your companySolving your business challenge with the right technologies and the right people

We build custom apps and app architectures.

We know infrastructure and networking.

We build devices and will be building more.

We have the technology.

We have the people.

HP can replace a dozen small vendors inbuilding their connected mobility ecosystem

“Think device PLUS complete ecosystem”

ON YOUR DEVICES


Thank you

Gabriele GiacomelliOneHP Mobility Business Development

[email protected]