mobilize the enterprise with blackberry: wireless ...€¦ · wireless & mobility in the...

Mobilize the Enterprise with BlackBerry:Wireless Applications Beyond Email

Agenda

• Overview of Wireless and BlackBerry in the Enterprise

• Extending Enterprise Applications to Wireless Devices

– Opportunities and Options• Mobilizing the Enterprise

– Sales Force, Field Service and Executives– Corporate IT and Enterprise Operations

• Developing Custom Applications for BlackBerry– Options and Resources

Wireless & Mobility in the Enterprise

Ongoing Evolution of Wireless and Mobility in the Enterprise…• Phase 1 (1990’s)

– Cellular phones and pagers

• Phase 2 (1999-2003)– Wireless email for executives, PDA’s for Contacts & Calendar

• Phase 3 (2004-Today)– Investing in wireless technology & mobile solutions as a way of

boosting productivity, improving efficiency & increasing access to knowledge

• Phase 4– Integrating mobile solutions with critical business processes to

increase revenue opportunities, decrease operating costs and gain competitive advantage

• From Wireless to Mobility…– Not about technology or wireless access anymore– Now about Mobility and Real-Time Business Processes

• Productivity & Immediacy• Context-Sensitive Information• Real-Time Workflow and Collaboration• Business Value and Competitive Advantage

• From Wireless to Mobility…– Not about technology or wireless access anymore– Now about Mobility and Real-Time Business Processes

• Productivity & Immediacy• Context-Sensitive Information• Real-Time Workflow and Collaboration• Business Value and Competitive Advantage


• Mobile Solutions Beyond Email…– Take more time to identify and deploy– Typically require sponsorship from Line Of Business – Offer greater long-term ROI opportunities– Can be realized through a variety of means, including 3rd

Party Solutions or Custom Applications

• Mobile Solutions Beyond Email…– Take more time to identify and deploy– Typically require sponsorship from Line Of Business – Offer greater long-term ROI opportunities– Can be realized through a variety of means, including 3rd

Party Solutions or Custom Applications


Why Now?• Market Maturity

– 2.5G wireless networks widely adopted– BlackBerry and wireless email value proposition validated and

understood– BlackBerry deployments are mature and scalable

• Platform Maturity– BlackBerry v4.0 and v4.1 reduces TCO and improves manageability

of deployments to new groups of users (sales force, field force, etc.)– Security and Advanced IT Policy features– Converged devices provide greater value proposition– Seamless global support

• BlackBerry is a wireless solution, composed of multiple components and services:

– Wireless Devices– Simplified Wireless Connectivity to the Enterprise– Always-On ‘Push’ Technology and Network-Independence– Security and Management– Application Development and Deployment Tools & Infrastructure

BlackBerry Wireless SolutionOverview

BlackBerry Wireless SolutionOverview

GPRS EDGE

Enterprise Network

Application & Web Servers

Email Server

CDMA EvDO

IDEN

BlackBerry Enterprise

Server

Connectivity Security Management Extensibility

HTTP(S)

Notes RPC

• BlackBerry wireless solution enables new wireless applications to be developed and deployed without the need to:

– Purchase or manage new wireless connections or new pricing plans– Worry about security beyond the firewall– Worry about remote connectivity and support for multiple networks

(including roaming)– Worry about how to deploy to thousands of users

• Easily extend existing enterprise applications and processes wirelessly

– Low cost to develop and ease of deployment– Choice of application models

• BlackBerry Browser• Custom Java/J2ME™ Applications and Rapid Application Development Tools• Business Solutions from BlackBerry Alliance Partners

BlackBerry Wireless SolutionBlackBerry Beyond Email

Consider Tactical vs. Strategic Applications• Tactical: Quick and easy to deploy, Minimal resources required

– Access to Simple Databases and Web-Based Applications on the intranet– Time and Expense; Approvals– Stand-Alone Forms for Data Entry and Look-ups– Business Intelligence / Corporate Dashboard– Remote Network and Systems Management for IT

• Strategic: Impact on existing business processes, Long-term ROI– Mobile Sales and Field Force Automation Applications

(CRM, Job Dispatch, Data Collection, Location-Based Services, etc.) – Critical Workflow and Approval Processes– Inventory and Supply Chain Management– Vertical Solutions for Industry

BlackBerry Beyond EmailExtending Enterprise Applications

Mobile Solutions Beyond Email:What are the Opportunities?

• Mobilize Your Field Service and Sales Force– Sales Force Automation and CRM– Field Service and Job Dispatch– Location-Based Services

• Mobilize Your IT Operations– Remote Network and Systems Management

• Mobilize Your Enterprise Operations– Business Intelligence– Inventory and Supply Chain Management

• Mobile Solutions for Traveling Professionals– Remote Document Access– Content Services and Reference Guides

• Mobile Solutions for Industry Professionals– Finance and Insurance, Legal and Professional Services– Real Estate, Health Care, Property Management

Mobile Solutions Beyond Email:What are the Options?

3rd Party Applications

3rd Party Middleware and Integration Services

In-House Custom Applications

• Network and Systems Management• Forms, Data Collection, Location-Based Services• CRM / SFA• Document Management• Content Services for Mobile Professionals

• ERP, CRM, Field Service, Help Desk• Workflow, SCM• Legacy applications• Databases, Directories, etc.

• BlackBerry Browser• Custom Java ME Application Development• MDS Studio

Mobile Sales Force and Field Service Automation• Key Features and Opportunities:

– Remote Account Management and Order Entry– Alert-Based Opportunity and Job Management– Real-Time Reporting (Opportunities, Dashboards)– Location-Based Services and Mapping– Data Capture (Barcode Scanning, Signature, etc.)

• Solutions Available to Mobilize Existing Systems:– SAP®, Siebel®, PeopleSoft® | Oracle®

– Salesforce.com, Saratoga Systems, Onyx, etc.– Remedy®, Clarify, Peregrine, Heat– Lotus Domino-based applications– Custom enterprise applications

Mobilize Your Field Service and Sales Force

Remote Network and Systems Management– Perform system management and administration tasks

• Microsoft® Windows, Active Directory, IIS, DNS, SQL, Lotus Domino, Oracle, UNIX and BES

– Manage users/groups, event logs, services, print jobs, rebooting servers and resetting passwords.

– Full Domino administration features• Send Console Commands, delete mailbox messages,

manage people/groups, edit server documents and accept/reject administration requests

– Telnet/SSH providing VT100/5250/3270 terminal emulation to manage routers, UNIX, Linux, etc.

Mobilize Your IT Operations

• Business Intelligence and Analytics– Wireless reporting to mobile executives– Actionable alerts– From simple browser-based access and email

alerting to integrated rich-client solutions

• ERP and Workflow– Inventory and Supply Chain Management– Approvals and workflow

Mobilize Your Enterprise Operations

• Peripheral Hardware– Signature Capture Pens– Barcode Scanners– Card Swipe, Printers

• Remote Document Access and Printing– Access documents from intranet shared drives– View, Email, Print, Fax documents

• Content Services and Reference Guides– Travel information (flights, weather, hotels, etc.)– Maps and directions (i.e. Google Local)– Dictionaries, translation guides– Concierge service (i.e. “AskMeNow”)– Spell checking– Games and personal entertainment

Mobile Solutions for Traveling Professionals

• Finance and Insurance– Portfolio management, CRM

• Legal– Time and Billing, Access to document repositories

(Lexis Nexis, Hummingbird, iManage, etc.)

• Real Estate– Wireless access to MLS Listings

• Health Care– e-Prescribing, Medical reference guides, etc.

• Public Safety and Law Enforcement– Access to national police databases and dispatch– Text messaging and alerting

Mobile Solutions for Industry Professionals

1. Browser / Server Applications– Securely access internal web sites– Use existing web pages or design new optimized web

pages for BlackBerry devices– Leverage push in custom server-side applications

2. Custom Client / Server Applications: Java ME– Develop custom Java application for the device– Communicate with server-side applications on the

intranet using HTTP / XML protocols– Leverage push in custom server-side applications

3. MDS v4.1: RAD Tools for Mobile Web Services– BlackBerry Mobile Data System v4.1 and MDS Studio– Drag and drop developer tools for building rich-client

applications (without writing any custom code)– Connect to enterprise Web Services (SOAP/XML)

Developing Custom Applications: Development Options for BlackBerry

• Simplified Wireless Connectivity to Intranet: Like a permanent VPN!

Custom Application Development:(1) BlackBerry Browser

Web / App Server

BlackBerry Browser

HTTP(S)

3DES EncryptionPush & Pull of Data

Network-independent

BlackBerry Enterprise Server with MDS

• Keys To Success:- Optimizing content for small form factor- Leveraging push to proactively distribute content to mobile

professionals

HTML/WML

• BlackBerry Java Development Environment (JDE) enables developers to build custom client Java applications for the device

• 3 main versions of Java:– Java SE: Runs on desktops and laptops– Java EE: Runs on servers– Java ME (Java, Micro Edition)

Runs on small computing devices

• BlackBerry JDE– Support for Java ME (MIDP) 2.0– Extensive set of Java API extensions for BlackBerry– Full IDE including documentation, samples, etc.– Rich application functionality, high flexibility and customization– Requires greater investment in development and testing

Custom Application Development:(2) Custom Java Applications


• Key Advantages Over Browser-Based Applications:- Optimized and customized user interface- Local Data Storage: Offline support and immediate access to data- Optimized transport: XML-based, support for background threads and push- Options to integrate with local BlackBerry applications (Email, PIM, Phone)

Web / App Server

Custom Java Application for

BlackBerry

HTTP/TCP


Network-independent


XML, Byte[]

Custom Application Development:(2) Custom Java Applications

Custom Application Development:(3) Custom MDS Applications

• MDS Studio: “Drag and Drop” Development Environment

• No coding required• Visual “drag and drop”

approach• “QuickStart” approach

analyzes Web Services and generates an app for you!

• Supports Web Services for connectivity to enterprise applications

– SOAP / WSDL / XML

• No coding required• Visual “drag and drop”

approach• “QuickStart” approach

analyzes Web Services and generates an app for you!

• Supports Web Services for connectivity to enterprise applications

– SOAP / WSDL / XML


• Key Advantages Over Custom Java Applications:- Simplified Client Development: Visual drag ‘n’ drop approach- Simplified Server-Side Development: Support for enterprise Web Services,

including Web Services Eventing for content push- Simplified Management: Integrated Provisioning and Management Console for

application life-cycle management

Web / App Server

Custom MDS Application for

BlackBerry

HTTP/SOAP


Network-independent


XML

Custom Application Development:(3) Custom MDS Applications

Taking BlackBerry Beyond EmailSummary

• Many opportunities for wireless applications to impact your organization

– Mobilize your sales force, field service, IT administrators, executives, enterprise operations

• 3rd Party Solutions available today– Remote systems management– CRM, field service, job dispatch, location-based services– Inventory and supply chain management– Travel companions, content services, document access

• Opportunities for custom application development or 3rd

party middleware / integration– Custom enterprise applications and databases– Workflow, approvals, forms, data collection– Lots of options!

Resources: Wireless Solutions for BlackBerry

• Solutions by Industry, Case Studies, etc.

– www.blackberry.com/solutions

• Third Party Solutions for BlackBerry and Enterprise Solutions Guide (PDF)

– www.blackberry.com/ThirdParty

Resources: Developing Wireless Applications for BlackBerry

• BlackBerry at Lotusphere– Introduction to MDS Studio v4.1 and Domino Web Services– Come visit us at the booth for demonstrations!

• BlackBerry Developer Zone– www.blackberry.com/developers

Mobilize the Enterprise with BlackBerry:Wireless Applications Beyond Email

Thank You!

mobilize the enterprise with blackberry: wireless ...€¦ · wireless & mobility in the...

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