© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Mobilize your Enterprise Today

Enterprise Mobile Device Management

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Enterprise Mobile Device Management (EMDM) Industry Challenges and DriversWith the addition of innovation devices and other industry leading OS’s, overall platforms and carriers has proliferated over the past few years,

creating additional challenges for IT organizations.

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Key Business Driver Examples

• Security and Governance Requirements (HIPAA, FINRA,  FERC, SEC, etc.)

• Mobilization of a business process (expense reporting, Salesforce automation)

• Developing mobile applications and/or mobilization of a business process

• Deployment beyond BlackBerry• Launching Tablets

IT Challenges

• Mobile device support• Device and data security• Applications deployment• Device control• Device deactivation• BYOD (bring your own

device)• Email security

Enterprise Mobile Device Management Industry Challenges and Drivers

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Enterprise Mobile Device ManagementWhat We’ve Learned…problems and causes

There are More Device Form Factors and

OS Choices than Ever Before (users are blurring

the lines between company/ personal data).

Consumer Based Trends and Preferences

Will Continue to Influence Devices Used in Enterprise.

Mobile Devices - Personal And Corporate - Connecting to Enterprise Assets Need

to be Managed and Secured In a Scalable

Manner.

There are a Growing Number of Solutions Which Provide Varied Capability

and Functionality (Email, DM, Security, TEM).

Enterprise Demand includes a Robust MDM

and Messaging Solutions, But Have Varied Needs.

21 3

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© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Enterprise Mobile Device ManagementMeeting the IT manager and end-user needs

IT Managers deploy,

oversee and manage

mobile devices by mobile workers

Mobile workers access corporate

data and applications as enabled by IT

managers.

Acquisition and Deployment• Cost optimization• Multiple device and carrier support• Image devices• Application enablement & deployment

Lifecycle Support• Inventory management• Security policy compliance• Issue resolution and troubleshooting

End-of-Life• Data protection• Device upgrades• Recover/Reallocate devices

Service Delivery Choice• Managed service option• Multicarrier support• Cloud hosted• Developer support via APIs/SDK

Productivity• Reliable access to corporate data

and applications

Flexibility• Choice of device• Bring your own device• Merging personal and professional use

Convenience• Over-the-air troubleshooting

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

• Management of mixed platforms/devices• Carrier agnostic• Protect Email• Provisioning device enhances protection• Application management• Device monitoring• Policy enforcement and notification• Usage management• Analysis and reporting

Enterprise Mobile Device Management Key Drivers

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

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AT&T Enterprise Mobile Device Management OfferProviding protection and lifecycle management for mobile devices

Value

Offer

Challenge• Difficult to manage and protect

SmartPhones & Tablets• Devices are excellent productivity tools

• Easy to use • Protect> Monitor > Control

• Enterprise grade over-the-air device management and protection for carrier agnostic deployments.

Application Management

Security Management

Enterprise Management

Loss & Theft Management

Expense Management

Remote Management

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

AT&T Enterprise Mobile Device Management Solutions

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

What happens if Enterprise Mobile Device Management Solution is not Purchased?

Productivity Loss

• Mobile drives both productivity andefficiency for employees

• Without the right level of visibility and control, smartphones and tablets cannot be deployed in an enterprise

Inadequate Security• Lock and wipe are not enough • Containerize enterprise data

High Expense

• Bill shock every month• No visibility till after operator bill

arrives

Image/Public Relations Exposure• Inability to support the newest devices your end users want to bring in the enterprise• Risk of “unwanted headlines” from loss of corporate data on these devices

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Key Takeaways• Mobile Workers are rapidly increasing thereby increasing demand

for over-the-air device management solutions• Sensitive corporate data reside on devices – including email• Significant trends show plethora of consumer-oriented devices and OS’s infiltrating the enterprise• Regardless of who pays or owns the device, when accessing corporate data, they must be protected• Defined mobility policies must be in place regardless of the corporate or individual responsibility

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

AT&T recognized as the Overall Best Mobile Workforce Management Brand

Frost & Sullivan’s 2010 North America CXOs’ Choice Award for Overall Best Mobile Workforce Management Brand (4/2010)

• For the Second Consecutive Year, AT&T voted the Overall Best Mobile Workforce Management Brand by surveyed North America (NA) CXOs!

• “29% of North American CXOs perceive AT&T as the top brand of Mobile Workforce Management Solutions; the nearest competitor lags significantly behind at 18%.”

• AT&T’s brand reputation has gotten stronger when compared to last year.

• “Thus, with AT&T’s positive reputation and customer loyalty, they are positioned as a leader in the mobile workforce management solution market!”

AT&T recipient of the Frost & Sullivan 2010 North America CXOs’ Choice Award for Overall Best Mobile Workforce Management Brand

Brand Perception Results

Overall Best Mobile

Workforce Management

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

AT&T Key Differentiators• Offers comprehensive end to end to solution• Today, AT&T is a leader in Wireless Services among U.S. carriers, with the best

wireless coverage worldwide, offering the most phones that work in the most countries. AT&T also has the nation’s fastest mobile broadband network. More smartphone users have chosen AT&T over any other U.S. carrier.

• Vendors selected based on strict criteria:– Technology– Application fit– Best of Breed

• Tested and certified on AT&T’s broad device and OS portfolio– Priority testing and certification in AT&T Labs– Carrier agnostic

• Backed by AT&T Enterprise Business Services – Enterprise-grade, customer care• Available from a single source with a single bill from AT&T• Professional and Integration service options available

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Enterprise Mobile Device Management Opportunity“Mobile device management has become a must-have solution for any organization that wants to efficiently and cost-effectively manage and secure its handheld devices.”

Source: Forrester, Mobile Device Management Trends and Best Practices

“For corporate-liable devices, MDM vendors can add functionality such as the ability for IT to whitelist and blacklist applications so that end users can download only those applications on the approved list.” Source: IDC: Mobile Enterprise Software : Market Analysis

“Enterprise Mobility Management (EMM) enables IT to adapt rapidly to new mobile platforms, enforce compliance to IT standards, control access to corporate date networks, and secure mobile endpoints at their points of vulnerability.”

Source: Aberdeen Group: The Enterprise Mobility Management Solution Landscape

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.