l enterprise mobility using apps to mobilize your …€¦ · enterprise mobility using apps to...
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Enterprise Mobility
Using Apps to mobilize your business
• Dr. Peter Decker
• 11. October 2011
• V 1.3
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Teleca around the world
2000 employees in 11 countries and growingLarge-scale offshore services from Russia, India, China & Poland
Local engineering in Asia, NA andEurope
Customer
Teleca
Offshore
Team
Local
Teleca
Team
ScalableProject Setup
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Teleca in Germany
Nürnberg
* 2003
• Reference Design
• HW and embedded SW
• Protocol Stack, Audio
• Automotive
Bochum
* 2005
• User Experience
• Apps,Middleware
• E2E Prototyping
• SDK and Developer Support
Berlin
* 2011
• UI, UX
• Mobile Clients
• Web Applications, Enterprise
Teleca Germany
* 2003
• 100+ Senior Level Employees,
• recruited from Top Brands
• Competence Focus:
• Mobile Platforms and Devices
• Mobile Linux
• Mobile Apps
• Offering Focus:
• Multi Site Front End
• E2E Prototyping
• First/Last Mile Consulting
• Automotive
• Enterprise
• Multi Site project track records with
•Teleca Poland
• Russia
• China
• India
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Cross Platform & Vertical Market Expertise
Telecom
op
erators
Enterp
rises
Med
ia ind
ustry
Mo
bile d
evices
Co
nsu
mer d
evices
Au
tom
otive
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Teleca credentials
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Next big change
in Enterprise IT
CPU
OS Windows
TCP / IP
HTTP
PC
GPRS 3G LTE
HTML5
Smart OS
SIP
VoIP
Computing
Connectivity
Mobility
WLAN
2010 .. 20121994 / 19951980 / 1981
Apps
NFCDLNA
REST
WWW
LBS
GPS
Cloud Services
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Smartphones and Tablets are the Key Accelerators of Enterprise Mobility
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Source: www.com-pad.com
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Using Smartphonesand Tablets in the Enterprise
Benefits ReachabilityInformation access at the point of needIn real time
IndependanceFlexibility – location and time independacy
Context SensitivityLink environment to the content
(Augmentation) Link Location to the content / user (Location
based Services)
Challenges Mobile Platform Fragmentation Mobile Platform Dynamics Security Cost of Use
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Challenge – Fragmentation / High Dynamics
Source: GartnerNews snipits on Smartphone OS in 2011
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Challenge: Mobile Platforms – Matter of ChoicePerformance / RAM
Display Requirements
Hardware Platforms
Basic Phone
Notebook
Ultrabook
Tablet
Smart Phones
Tizen
45
%4
0%
15
%
Windows
Mobile Phone
Market Share
Linux
Feature Phone
MacOS
Windows Phone 7
Nokia ISA
Motorola Ajar
Nokia CUI
Symbian / Qt
Blackberry
Android
Open to change
Free to use
IOS
HP WebOS
MeeGo
Limo
Ubuntu
Bada
Chrome
Web
Runtime
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Mobile Information Management
Mobile Communication Mobile Cloud Access
Mobile Data Access
Mobile Firewall
Inhouse Applications
Mobile ClosedUser Group
Unified Messaging
Mobile Groupware
External CloudServices
Product Connectivity Solution
Product LifecycleExtension
Mobile employees
RIM
Blackberry
Nokia E7
Apple iPad
Cloud Service Integration
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Employee Mobility – The Integration GAP
Office Telecommunication
Environment
Back office Software
(ERP / SCM)
IS / IT Equipment Non Enterprise Devices
Corporate Network
Virtual Private Network
Virtualisation Solution
Hybrid Cloud Services
Network & Security GAP
Service GAPFront Office Software (CRM)
Horizontal Business Apps (PIM, email)
Vertical Apps
Com
mu
nic
ation
sP
roce
ss
Device Management GAP
Personal Mobile Services
Own Application Distribution / Administration Public Marketplace
Personal Apps
Room for differentiation
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Go for an own
Enterprise App ?
Source: Prof Feldmann / Feldmann Media Group
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What does an App development cost ?
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Complexity
Failure critical
Failure has
no impact
Failure has
severe impact
Click Demo Performance criticalBackend involved
1 month
10 months
1000 months
100 months
Structured
Quality
Assurance
Structured
Configuration
Management
Structured
Requirements
Management
Click Demo
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Where is the Money in Enterprise Apps ?
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CAPEX:
$140 k
Revenue: $ 70 Mio
approx 200 Mio x $ 50 centProfit: % 50 000
OPEX:
$5 Mio / year
Revenue: $ 100 Mio / year
approx 25 Mio x $ 4 Profit: % 2 000
Paid App, Merchandise Material
Fremium App, Service Fee
Winning concept
Customer base
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Enterprise Mobility ≠ Employee Mobility
Cloud
Customer
Partner
Employee
Equipment
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Mobile customers
Mobile Marketing Mobile CRMMobility ProductIntegration
AppStore Mashups
NFC
Mobile Flyer
Mobile Catalog
Product Composer
Front Line CRM Solution
Customer CRM Solution
Go-to-Market Support
Product Connectivity Solution
Product LifecycleExtension
B2B Services
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Special Mobile Workplace Devices
Mobile Cloud Services Machine-2-Machine
Rudget Devices
Fleet Management
Non-personal devices handling
Non-personal cloudservices
Unified Messaging
Mobile Groupware
Near Field Communication
Machine ApplicationFrameworks
Automation LifecycleExtension
Mobile Business Automation Motorola
Höft WesselsIntermec
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Managing Mobility for Enterprise and SMB Customers
Mobile customers Mobile employees Mobile Business Automation
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Enterprise Mobility Maturity *)
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*) Modified version of „Enterprise 2.0 Reifegrad“
Source: Frank Schönefeld – Praxisleitfaden Enterprise 2.0 – Hanser Wirtschaft 2009
Enterprise Maturity
Bring your own
mobile device
Technology adaptation
completed
Employees bring their own
devices to the company
Mobility IntegratedMobile Technology is integrated
to IT Architecture and Processes
Participating Enterprise
Open Enterprise
Networked Enterprise
Customers and Partners get
mobile access to Enterprise
Innovation of value creation
and new business models
by mobile technology
Customer centric
growth
Technology penetration
through all company
processes completed
Envolvement of external
Stakeholders completed
Emergent Feedback
from Mobile Crowd
No Mobile support
Development DimensionsCulture, Management, Processes
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How can Teleca support
you to develop, deploy and maintain your
Enterprise Mobility
Technology
Competence
Application
Management
Cross Platform
Deployment
Cloud
Services
End-2-End
Integration
Mobile Device Management
Re-use of Open
Source Software
Outsourcing
capacity
Business
know how
Security
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Dr. PETER DECKER
Senior Manager, Business Development
Teleca Germany GmbH
Massenbergstrasse 9a
DE-44787 Bochum
Germany
www.teleca.com
If you have questions
or
need further information?
Please contact us