mobilize your audience

Email: [email protected] / Tel.: 800-915-6486

A BRIDGE COMPANY

Mobilize Your AudienceA mobile-first understanding of today’s always-connected users

Email: [email protected] / Tel.: 800-915-6486 A BRIDGE COMPANY

Today’s users are always on-the-go.The average digital consumer is connected across

every day.3.64 devices

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So how do we keep up with them?

Cookies aren’t the full picture.We used to try to understand people solely by their cookie data - their website searches and browsing history linked to an IP address.

But cookie-driven data is based on a lucky guess.

In a world where audiences are increasingly connected across multiple screens and devices, you need a richer understanding of today’s users.

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How well do you really know your consumers?


Is your ad reaching the right person?With cookie-driven data, you’re inferring that some-one who is browsing car websites is also interested in purchasing a new car.

But that person could easily be Mark, a 15 year oldinterested in cars but not old enough to purchase one - or Jane, a college graduate looking for a car lease but can’t afford the model you’re offering her.

In order to be efficient and effective, you want your SUV ad to reach Sam, a father of two with a salary over 100k, whose lease is up in two months and is looking for a new car for his growing family.

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A lucky guess won’t cut it.


We’re losing impressions to ad fraud.

7.2 BILLION$is lost globally to online bots.

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How do you identify real, verified individuals?


It’s time to change the way we connect with people.

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Why Mobile Works

of ALL online activity now takes place on a

mobile device.

51.2%

of that time is spent in mobile apps.

90%

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It’s present with them throughout their daily lives: on their morning commute to work, while they’re out at a concert with friends, on a dinner date at a restaurant, in their bedrooms before they sleep, and so on.

With mobile device IDs, you can be sure that you are reaching a real, verified person on his or her individual device.

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Mobile device IDsare personalwindows intoyour users.


Make a one to one connection.

Personalize the experience to each individual.

If you want to build a personal one to one connection, reach the individual on the device that is always on and reachable, not to mention attached to his or her fingertips at all times.

It’s all about understanding the person behind the screen and providing the most relevant experience to that specific individual - his or her unique interests, behaviors, life stages, app categories and more.

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The power of personalization.Personalized ads targeted to a specific individual’s interests and behaviors see conversion rates of 6.8%, compared to 2.8% of non personalized ads.

That means consumers who click on ads targeted specifically to them are more than twice as likely to buy the advertised product.

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Glossary

Cookies - small files stored on a user’s computer, used to collect data on the web server such as browsing history and web page activity

Ad fraud - false ad impressions typically caused by Internet bots, causing advertisers to pay for fake traffic

Personalization - tailoring services or products to the unique needs of specific individuals (sometimes grouped in segments) to increase satisfaction and build lasting brand-consumer relationships

Mobile device ID - unique identifier attributed to a specific mobile device, which is typically accessed through opt-in mobile apps

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oneAudience is a leading mobile intelligence provider committed to

connecting developers, advertisers, and publishers to powerful, mobile audiences.

[email protected]

mobilize your audience

Data & Analytics