mobilize your cause: tools

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Part 2 of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. Some of the tools discussed include: - Google Earth - Google Earth historical layers - Google Sidewiki - Visualizations - Widgets - Google Maps - Annotations & tagging - Mashups - Creative Commons


  • 1.Mobilize Your Cause!B O O T C A MP Focus: Tools & Buildinga ProgramPersonal Democracy ForumJD Lasica Founder, Socialbrite.orgjd@socialbrite.orgJune 2, 2010

2. Relax! Creative Commons photoon Flickr: relaxation, themaldivian way bynotsogoodphotography sites in this talk have been tagged for later retrieval) Presentation at 3. Take your cause to next level1. Build a program, not a one-off campaign2. Give your cause a distinctive twist3. Use social action hubs, partner with businesses where it makes sense4. Enlist like-minded organizations to join in5. Create media to support your cause6. Personalize the Ask7. Fish where the sh are: Facebook, Twitter Experiment, iterate, rene8. Create ofine event to tie into online campaign9. Live-stream your ofine events 10. Use social tools to advance your strategic objectives 4. Build an active communityheres an amazing difference between building an audience and building acommunity. An audiencewill watch you fall on a sword. A community will fallon a sword for you. Chris BroganAuthor,Trust Agents 5. Social action hubsCare2 TakePart Change.orgWiseEarth CausesAmazee IdealistCausecast 6. Competitions Americas Giving ChallengeChase GivingSams Club Giving Made Simple campaignPepsi ChallengeMTV 7. Leverage the ecosystem of free Free content!Free resources! Free Free Free music & audio Meetup.comFree software & platforms! Free expertise! WordPress & its plug-ins BarCamp Open Ofce 3.0 PodCamp Drupal, Joomla & other WordCamp open source platformsSocial Media Ubuntu Linux OSClub Kaltura for video 8. T O O L SCreative Rich source of freecommercial & noncommercialimages Flickr: 137 million Attribution,Noncommercial, No Derivatives& ShareAlike licenses Use them for your blog,website, email or printnewsletter, presentations, etc. Dont just take. Share! 9. T O O L S The power of mobile devices Everyone is a witness 10. T O O L SAnimation & MappingEgypt & Tunisia 11. T O O L SDarfur & Google EarthCrisis in Darfur: Using Google Earth 12. T O O L SGoogle Earths historical layersHistoric Centre of Warsaw, 1945 & today 13. T O O L SGoogle SidewikiGoogle Sidewiki at 14. T O O L SGoogle Sidewiki Google Sidewiki at 15. T O O L SDo-good widgets Create a widget on or create your own 16. The power of open APIsEnlist community to hack & contextualize public recordsDont know APIs? Go to 17. T O O L SOnline visualizationsTea Partys Contract From America word cloud on 18. T O O L SOnline visualizationsmanyeyesMake your storymore visual: FormerAttorney GeneralAlberto Gonzalestestimony beforeCongress. 19. T O O L SOnline visualizations The Decline: The Geography of a Recession by LaToya Egwuekwe 20. T O O L SAnnotations & taggingFoursquare and virtual grafti on campusGeolocation servicesdemocratize commentaryabout universities, institutions 21. T O O L SMashups & humor Fox & Glenn Beck declare war on enemies of America campaign 22. Other tools & platformsSocial Actions: Open API enables organizations & bloggersto volunteer or take action on the causes they support, cantailor it to your cause. The Extraordinaries: Use the power of community for micro-volunteerism in peoples spare time.OpenStreetMap: Open source Wikipedia of maps;community builds own maps using GPS & donated satelliteimagery. 23. Warning: GatekeepersPlace faith in your cause, not closed platforms Exhibit 1: Facebook 24. Warning: Gatekeepers Exhibit 2: Apple Political satirist Mark Fiore was invited to reapply after winning Pulitzer Prize 25. Tools & resourcesFundraising: ChipIn, Causes, Razoo,RT2Give, givezooks!Cause sites: Care2,,Causecast,,,Donorschoose.orgResources, tutorials:,, Mobilizing Youth,TechsoupTranslation captioning: dotSUBCollaboration: Dropbox,, PandoSocial bookmarking: Delicious, Gnolia,de.lirio.usCrowd-funded journalism: Spot.usPolls: Twtpoll, Zoomerang, Survey Monkey, SurveyGizmoProject management:, Basecamp, Google Docs 26. Biggest resource: Your supporters 27. Following upJD Lasica, Socialbrite.orgemail: jd@socialbrite.orgTwitter: @jdlasica Katrin Verclas, MobileActive.orgemail: katrin@mobileactive.orgTwitter: @katrinskayaResources at Bookmarks at Presentation at