Upload File

making wellness a social cause: how to leverage social media to motivate and mobilize employees...

  • Home
  • Business
  • Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices
42
HANSON DODGE CREATIVE

Upload: hanson-dodge-creative

Post on 10-May-2015

158.443 views

Category:

Business


0 download

Report

Tags:

DESCRIPTION

When it comes to enabling wellness, social cues are very motivational. As social media continues to grow as a self-improvement support network, it makes a lot of sense that companies would leverage social media in their wellness initiatives. Sara Meaney spoke on this topic on September 14th for the Wellness Coalition of America - State of Wisconsin Green Bay, at their 21stAnnual Worksite Wellness Conference. Sara’s presentation, “Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices” focuses on relevant trends and insights to consider as employers build and grow their worksite wellness programs. In it, she shares two ways that companies can implement them: enterprise-wide tools and programs and or a more DIY approach via third party tools and resources.

TRANSCRIPT

Page 1: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

HANSON DODGE CREATIVE

Page 2: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

HANSONDODGECREATIVE

MAKING WELLNESS SOCIALMotivate and Mobilize Employees Toward Healthier Choices

Sara MeaneyPartner, VP Social Media and Public Relations

Page 3: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices
Page 4: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

4

OVERVIEW

THE SOCIAL LANDSCAPE

NEW TOOLS AND TRENDS

ROLE OF SOCIAL MEDIA IN WELLNESS INITIATIVES

BEST PRACTICES

© Hanson Dodge Creative, All rights reserved.

Page 5: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

5

WHO USES SOCIAL MEDIA?

© Hanson Dodge Creative, All rights reserved.

Page 6: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

6

WHO USES SOCIAL MEDIA?

• 79% of adult Americans use the Internet

• 47% of of all adults have at least one social media account (doubled since 2008)• 92% use Facebook• 18% use LinkedIn• 13% use Twitter

Pew Internet & American Life Project

© Hanson Dodge Creative, All rights reserved.

Page 7: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

7

WHO USES SOCIAL MEDIA?

• Before you discount your older workers…

© Hanson Dodge Creative, All rights reserved.

Page 8: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

8

WHO USES SOCIAL MEDIA?

© Hanson Dodge Creative, All rights reserved.

Page 9: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

9

WHO USES SOCIAL MEDIA?

© Hanson Dodge Creative, All rights reserved.

Page 10: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

10

Page 11: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

11

HIGHLY INFLUENTIAL SITES

© Hanson Dodge Creative, All rights reserved.

Page 12: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

12

LANDSCAPE

• Internet usage, demographics, mobile

© Hanson Dodge Creative, All rights reserved.

Page 13: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

13

WHY DO PEOPLE USE SOCIAL MEDIA?

Survey of Facebook users:

• Connection

• Self-expression

• Entertainment

• Discovery

• Control

© Hanson Dodge Creative, All rights reserved.

Page 14: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

14

WHY DO BUSINESSES USE SOCIAL MEDIA?

• External recruitment

• Brand awareness

• Corporate communications

• Marketing

• Research & innovation

• Customer service

© Hanson Dodge Creative, All rights reserved.

Page 15: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

15

LANDSCAPE

• Internet usage, demographics, mobile

© Hanson Dodge Creative, All rights reserved.

Page 16: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

16

BUSINESS USAGE — ENTERPRISE

• Collaboration

• Talent retention

• Employee relations

• Project management

• Operational efficiency

• Knowledge retention

• Document management

© Hanson Dodge Creative, All rights reserved.

Page 17: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

17

NEW TOOLS AND TRENDS

© Hanson Dodge Creative, All rights reserved.

Page 18: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

18

NEW TOOLS AND TRENDS

• Integration tools and applications

• Mobile-optimization

• Gamification

© Hanson Dodge Creative, All rights reserved.

Page 19: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

19

ASSORTED INTEGRATION TOOLS

© Hanson Dodge Creative, All rights reserved.

Page 20: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

20© Hanson Dodge Creative, All rights reserved.

Page 21: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

21

GAMIFICATION

© Hanson Dodge Creative, All rights reserved.

Page 22: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

22

GAMIFICATION

© Hanson Dodge Creative, All rights reserved.

Page 23: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

23

THE ROLE OF SOCIAL IN WELLNESS

© Hanson Dodge Creative, All rights reserved.

Page 24: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

24

THE ROLE OF SOCIAL IN WELLNESS

• 88% of employees: “extremely” or “somewhat important” to long-term participation in wellness programs.

• 44% of employers: “leveraging an individual’s social connections with its workplace wellness programs has increased employee engagement”

• ~60% of employees: “community and social elements of wellness programs were important in staying committed to good health.”

© Hanson Dodge Creative, All rights reserved.

Page 25: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

25

THE ROLE OF SOCIAL IN WELLNESS

• Support

• Resources

• Tools

• Competition

• Sense of belonging

• Good old peer pressure

© Hanson Dodge Creative, All rights reserved.

Page 26: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

26

LEVERAGING SOCIAL FOR WELLNESS

• Enterprise tools and programs

• Third party tools and resources

© Hanson Dodge Creative, All rights reserved.

Page 27: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

27

ENTER — THE SOCIAL ENTERPRISE

© Hanson Dodge Creative, All rights reserved.

Page 28: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

28

CUE — SOCIAL WELLNESS

© Hanson Dodge Creative, All rights reserved.

Page 29: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

29

CUE — SOCIAL WELLNESS

© Hanson Dodge Creative, All rights reserved.

Page 30: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

30

THIRD PARTY TOOLS

• Map My Run / Map My Ride

• Active.com

• Nike+

• Daily Mile

• Run Keeper

• Calorie Count

• Traineo

© Hanson Dodge Creative, All rights reserved.

Page 31: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

31© Hanson Dodge Creative, All rights reserved.

Page 32: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

32

THIRD PARTY TOOLS

Page 33: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

33

THIRD PARTY TOOLS

© Hanson Dodge Creative, All rights reserved.

Page 34: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

34

THIRD PARTY TOOLS

© Hanson Dodge Creative, All rights reserved.

Page 35: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

35

BEST PRACTICES

© Hanson Dodge Creative, All rights reserved.

Page 36: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

36

BEST PRACTICES

• Set goals

• Manage expectations – not a marathon!

• Define what success will look like

• Leverage appropriate tools — no more, no less

• Reward participation — directly and indirectly

• Anticipate challenges

• Measure and report

© Hanson Dodge Creative, All rights reserved.

Page 37: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

37

WHAT IS THE GOAL?

• Program utilization – number of participants

• Reduction in sick days

• Reduction in healthcare group costs

• Employee retention

• Employee recruitment

• Increased productivity

• Weight lost, miles run, etc.

© Hanson Dodge Creative, All rights reserved.

Page 38: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

38

WHAT IS SUCCESS?

• Remember the goal

• The right tools for the job can help you measure

• Not everyone wants the same thing

• Not everyone has consistent access

• Content consumption without participation is also a positive outcome

© Hanson Dodge Creative, All rights reserved.

Page 39: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

39

SUITABLE FOR ALL AUDIENCES

• Office workers

• Factory workers

• Mobile workforce

• Remote teams

© Hanson Dodge Creative, All rights reserved.

Page 40: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

40

MOST IMPORTANTLY, REMEMBER

© Hanson Dodge Creative, All rights reserved.

Page 41: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

41

ENABLE THE MOTIVATORS, DON’T HINDER THEM

© Hanson Dodge Creative, All rights reserved.

• Connection

• Self-expression

• Entertainment

• Discovery

• Control

Page 42: Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices

QUESTIONS?


Using Technology and Social Media to Educate and Motivate

Using Social Psychology To Motivate Contributions To Online

Social ROI can Motivate Management to Support UX (Stephanie Rosenbaum)

Using social media to manage and motivate your team

Mobilize website

Mobilize App

mobilize workflow.docx

E-Book #Mobilize

Time to Mobilize

Using Social Media to Mobilize Young People

Using Peer Evaluation Through Social Media Tools to Motivate … · 2016-08-11 · Using Peer Evaluation Through Social Media Tools to Motivate and Improve Learner Performance

Mobilize Video Platform

Mobilize finance for social protection in ageing societies

Livro Mobilize

Using Social Media to Motivate Change

Mobilize Your Alumni: Where Mobile and Social Meet

Pesquisa #Mobilize 2011

#LatinoIC | Ready to Mobilize Hispanic Business Owners via Social Media

Social conditions that motivate student persistence in an ...cj82q090c/fulltext.pdf · SOCIAL INFLUENCES THAT MOTIVATE STUDENT PERSISTENCE IN AN UNDERGRADUATE BUSINESS PROGRAM AT

ComNetNEET - Tavistock Institute · st1 multiplier event in Portugal (May, 2018) Organized by CML, TESE, UCP and CECOA: “Motivate and mobilize young peoplein NEET situation” Hosted

Mobilize Your Donors to Recruit New Donors Through Social

Mobilize UGent

How to Use Social Mdia to Motivate Employees Infographic

JSN Mobilize Webinar

SOCIAL MECHANISMS TO MOTIVATE LEARNING WITH REMOTE EXPERIMENTS

Mobilize Maine

Mobilize Joomla

RUNTERRA SOCIAL PHOENIX AWARD - motivate and inspire

Mobilize drupal

Social ROI Can Motivate Management to Support UXteced.com/wp-content/uploads/Stephanie-Rosenbaum_TecEd... · 2015-09-17 · UXPA 2014 London Social ROI Can Motivate Management to

Leadership Development Plan - IREX · Leadership Development Plan “Leadership is behavioral, not positional: The capacity to integrate, motivate, and mobilize others to bring a

Mobilize existing

Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Greenburg

Saving mobilize

4H1078D Gender: Educate and Motivate! Social Justice