using technology and social media to educate and motivate

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The Use of Technology to Educate and Motivate

The Use of Technology and Social Media to Educate and MotivateBy Danielle BrigidaU.S. Fish and Wildlife Service@starfocus

Photo by: Kristine Sowl USFWS

Im a Wildlife and Technology Geek

Social Media: Just a New Way To Do Old Business

Some Reasons To Be on Social Media

Fire = Criticism

Earth = Relationships Flood = SupportWho Needs An Overview?TwitterFacebookInstagramLinkedinTumblrFlickrYoutubeGoogle+Pinterest

Types of Social MediaOwned Your Branded Presences

Earned Organic Shares and Posts

Paid Social Advertising Lets Work to Remind the World Whats Out There

Steps to Giving Your Message the Best Shot at Being HeardPhoto: Steve Chase USFWSJoin the Community (Dont Just Talk At It)

Listen CarefullyBe ResponsiveAdd ValueSpark DiscussionBe Present Follow Passion@starfocus

Weave a Story Involving Your Community


Consider ALL your communication channels

Do not just push it out

Art of Quality ConversationsSpeak Less- Listen MoreDevelop Your Sense of HumorKnow Your Current EventsKeep Track of Interesting ExperiencesBe a Bearer of Good TidingsKeep Comments Short and To the Point@starfocus

14Objectives and Visual ElementsInspire Americans To Protect Wildlife For Our Childrens futurePhotographsGetting OutdoorsWatching for WildlifeInstagramGoogle+FacebookFlickr Give Others the Microphone to Share Your Work

Find Ways to Engage That Encourage Social Behavior

Serve as a Resource:

Understand the Content LifespanFormalInformalRight Now3 years from nowInformal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.19Let your content give context to your work

Adapt to how people use the tools

Listen to and Research Your Audience

For Example

Search Keywords Organizations NameKey individualsBranding mistakesProgram references

Referring TrafficGoogle AnalyticsFacebook insights

Organize and Follow Key Opinion Leaders

Repurpose Content

Combine Online and Offline Media

Make the presence benefit both YOU and your community

Redefine the Tool

Be Strategic About What You Post

Make Sharing Easy and Accessible

Understand How People are Consuming and Sharing Content

Compelling MessageIntriguing Visual Clear Action Choose Your Metrics

How should you use social media?

br3akthruLike (Mad) Scientists! Questions?Danielle BrigidaNational Social Media ManagerU.S. Fish and Wildlife Service@USFWSHQ or @starfocusdanielle_brigida@fws.govJudy N, Flickr


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