2014 ANNUAL MEETING February 2, 2015

SOVillageCenter.org

Board of DirectorsMatt Glass, Chair!Ben Salmon, Vice Chair!Ed Ayuso, Treasurer!Celina Herrero, Secretary!Michael Feinberg, Property Owner!Matt Wonski, Town Hall Deli!Steven Pedigo, Resident!

Sam Joseph, Resident!Leslie Pogany, Bunny’s Sports Bar!Kimaya Salaskar, Kimaya Kama!Trustee Steve Schnall!Mark Hartwyk, SO Parking Auth.!Mark Packer, SOPAC Rep*!Adam Loehner, Dep’y Village Administrator*

Bob Zuckerman, Executive Director!Melissa Hodge, Event and Operations Associate!Meetings every third Wednesday, 8am at 76 SOA

*non-voting

2014 IN REVIEW

Events and Promotions

Events and Promotions

Merchant Breakfasts

Grand Openings DRMI @ SOPAC

Events and Promotions

Events and Promotions

Events and Promotions

Flowerbomb South Orange

Events and Promotions

• 80+ concerts, 2 venues!• New and returning artists!• Growth potential!

Events and Promotions

• 2,500+ attendees in inaugural event (more than CSO any year)!• $18,000 cash sponsorship + $9,000 in cash sales!• True partnership across the entire Village!

Sept. 21

Events and Promotions

SOUTH ORANGEH LL WEENF E S T I V A L

SOUTH ORANGEH LL WEENF E S T I V A LP R E S E N T E D B Y

www.TheGatewaySO.com Renee Spear 201.259.5353

• 100+ kids and families in contest!• Largest-ever number of merchants involved!• Presenting and supporting sponsors for first time!

Events and Promotions

• New spend-based contest drew 230 entries!• Merchants reported best SBS sales ever

Events and Promotions

POPPING UP IN SOUTH ORANGE!December 11-14, 2014 12-6pm, Saturday 12-8pm

65 South Orange Avenue (formerly Love & Yogurt)

• NJ350 & South Orange merchandise • Local artisans featuring jewelry and art • Historical one-of-a-kind items • Fabulous holiday gifts galore

SOVILLAGECENTER.ORG for more info

• Over $11K in sales in 4 days!• Over 1,100 visitors!• Most successful store out of 15 in the state!• Potential model for future

Events and Promotions

SATURDAY, DECEMBER 13TH SANTA @ THE FIREHOUSE: 2-5PM

ELF PARADE UP S.O. AVENUE TREE LIGHTING & CONCERT: 5:15PM

MERCHANT SPECIALS

SOVILLAGECENTER.ORG F O R F U L L D E T A I L S

SPONSORED BY PRODUCED BY• More than 100 photos with Santa at the Firehouse!• Garlands and lights on poles!• New Holiday Pop Up at gazebo

Advocacy & Business Services• Continue “code scrubbing” process with other partners, including two forums for business owners!• Continue to provide design consultations to businesses!• Continue to distribute “Opening a Business in SO” package!• Support for re-locating or new businesses such as D&I Fitness and Dancing Blender

Marketing and Communications• Public relations and advertising with local print and on-line resources!• Maintenance of SOVC website, upgrade of Available Space section!• Management of SOVC Facebook and Twitter feeds!• Creation and management of Village Vibe eNewsletter sent to 1,675 people with an impressive open rate of 30% and 500 people each week!• Maintenance of 5 promotional kiosks throughout the Village Center and Flood’s Hill with SOVCA information as well as information from other civic organizations

Business Recruitment• Continued work with JGSC’s survey data and target list!• Initial postcard and letter campaign to targeted leads!• In-person outreach to potential leads in markets such as Jersey City, Millburn and Hoboken!• Continued solidification of relationships with commercial brokers!• Active outreach to fill vacant spaces such as Blockbuster, Gateway and Third & Valley!• Initial meetings with Third & Valley management regarding inclusion in the District as well as partnerships moving forward

recruitment_pc_101514.qxp_Layout 1 10/15/14 1:56 PM Page 1

Every Day• Clean the Village Center 7 days a week with a focus on Sloan and SOA!• Serve as an advocate for stakeholders regarding everything from permits to code issues to starting a new business!• Serve as a resource for other Village organizations for promotional, strategic or event help (i.e. Menorah Lighting, mural project and Seton Village development)!• Serve as media spokespeople for issues regarding the Village Center!• Serve as liaison to Main Street New Jersey and National Trust for Historic Preservation

2015 BUDGET & GOALS

2014 Budget Review

2014 Income Budget:! ! ! $266,925!2014 Income Actual: !! ! ! $274,078!!

2014 Expense Budget: !! ! $266,925!2014 Expense Actual: ! ! ! $238,397

2015 Proposed Budget

INCOME:Assessment Revenue:! ! ! ! ! ! ! $ 64,200!Donations:! ! ! ! ! ! ! ! ! ! ! $ 6,000!Event Income:! ! ! ! ! ! ! ! ! ! $ 11,000!Farmers Market Income:! ! ! ! ! ! $ 7,000!Interest Income:! ! ! ! ! ! ! ! ! $ 100!Promotional Goods Sale:! ! ! ! ! ! $ 1,500!Sponsorship Income:!! ! ! ! ! ! ! $ 25,000!Village Contribution:! ! ! ! ! ! ! ! $160,075!Carryover from Reserve:! ! ! ! ! ! $ 13,000!!2015 Proposed Total Income:! ! ! ! $287,875!

2015 Proposed Budget

EXPENSE:Administrative:!! ! ! ! ! ! ! ! ! $166,875!Advertising & Marketing:! ! ! ! ! ! $ 13,750!Economic Development & Services:!! ! $ 52,000!Events & Promotions:! ! ! ! ! ! ! $ 55,250!!2015 Proposed Total Expense:! ! ! ! $287,875!

2015 Goals: Events and Promotions• PlayDay South Orange expands to include larger footprint and more activities for all ages!• PlayDay South Orange financials even better than 2014!• Valentine’s Day, Restaurant Week, Small Business Saturday, Hometown Holiday, Halloween Festival all return and grow!• All events with presenting or leading sponsorship filled!• Downtown After Sundown presenting sponsorship and amplified marketing and impact!• Development of a “March Madness” event and “Lemonade Stand Off” competition!• Return of Seton Hall-focused event for entering students and families!• Co-op pop up shop in place for holiday season!• Expanded sale of SOVC merchandise!• Full team of Events & Promotions volunteers

2015 Goals: Marketing & Design

• Enhancements to SOVC website, including interactive parking map and 100% updated and current merchant and space available listings!• 1,000 “likes” on Facebook and more user-generated content!• SOVC website calendar used as central Village calendar resource!• New way finding and street furniture!• Merchant lighting campaign encourages brightening merchant facades at night!• Increased knowledge and impact of FRONTS grants!• Increased PR reach to publications such as NJBiz, NJ.com, Radius and healthcare magazines!• Increased exposure to Seton Hall community, including alumni!• Street pole banner program launched!

2015 Goals: Business Recruitment & Services

• Business recruitment strategies hit their stride and SOVC is seen as a viable, competitive and friendly option for experienced and attractive retail and restaurants!• At least three new business openings in the Village Center!• Full recruitment kit finished and in use!• Code review complete and presented to BOT for approval!• Cleaning and maintenance continues and is refined for better coverage within same budget!• Litter and snow removal education and support program for merchants

2015 Goals: Overall

• Continue to be the go-to organization in town for knowledge, reliability and execution!• Continue to mature as an organization with more volunteers, more stakeholders and an even more active board!• Continue to manage stakeholders’ and residents’ dollars wisely and responsibly!• Continue to earn the trust of those who rely on us!• Continue to make South Orange Village Center the most desired walkable, vibrant, livable and diverse downtown in New Jersey

2014 ANNUAL MEETING February 2, 2015

SOVillageCenter.org