social success: 9 strategies for using social media and reputation marketing to find more customers...

503.581.4554343 Court St. NE, Salem, OR 97304

www.thirdrivermarketing.com

Social Success: 9 Strategies for using social media and reputation marketing to find more customers and generate bigger profits

Tim FahndrichthirdRiver Marketing Salem, Oregon

http://www.thirdrivermarketing.com/



1 4 Massive Trends Affecting Your Business

2 Common Mistakes You Want To Avoid

39 Strategies for Success

Agenda




4 Massive Trends Affecting Your Business

3

Act One




In the Last 10 Years, There Have Been Dramatic Changes in the Marketplace Affecting Consumer Behavior

1 Find Your Business

2 Research Products & Services

3Make Buying Decisions

This has changed how consumers …




1 Search

When you look at educated and affluent individuals, search engine use climbs to as high as 98 percent.

4 Main Drivers Of Change




2 Reputation& Reviews

Game Changer: Your Business Is Naked OnlineWhen It Comes To Your Reputation. There Is

Nowhere To Hide!

73% of consumers look up an average of 10 reviews before making a purchasing decision~ BrightLocal

92% of consumers trust online reviews as much as personal recommendations~ Nielsen Study




Referrals Reviews

Private Public

1x Event Ongoing Impact

Given to 1 Person Unlimited Reach

Referrals vs. Reviews

“I get most of my business from referrals”. That is awesome. But how do referrals stack up to reviews?

Reviews are working for you 24/7.




3 Social Media

People aren’t just ON social networks. They’re GLUED to them. The average U.S. Facebook user spends a whopping 7 hours and 46 minutes on the site each month.




4 Mobile

HOWEVER …6 in 10 mobile users will leave a website if it's not optimized for

small screens. 60% will NOT waste their time if it's not easy!

According to research from

Mobile Marketer, 70 percent of all mobile searches result in action

within one hour!




Mobile-responsive designs




This is the world we live in …




COMMON REPUTATION & SOCIAL MEDIA MISTAKES AND

MISCONCEPTIONS

14

Act Two




Do you make these mistakes?

15

+ Thinking social media and reviews don’t

influence your customers or market

+ Not participating / incomplete profiles

+ inconsistent or inappropriate activity




Dangerous misconceptions

16

+ Waste of time / unimportant

+ only for young people

+ ROI cannot be measured

+ you have to be on every network

+ It is free marketing and gets immediate results




It’s not just young people

17




Consistency is the key

18

+ Create consistent social profiles

across largest networks (twitter,

FB, G+, LI)

+ Create consistent listings on

directory and review sites

+ Post updates on a consistent

basis….or else risk being ignored




9 STRATEGIES FOR

SUCCESS WITH

REPUTATION & SOCIAL

MEDIA

19

Act Three




Strategy #1: Be where your customers are

20

Start with the most popular social networks(e.g., Facebook, Twitter, Google +, and LinkedIN)




Strategy #2: Create complete profiles

21

Use professional photo(s), describe your product/services, and link back to your website




Strategy #3: Manage Local Listings

22

Manage Local Visibility Listings




Strategy #4: Proactively Build, Promote, & Manage Your Online Reputation

23

Branded Review Engine




Strategy #5: Listen to what is being said

24

Keep a finger on the pulse of your

customers, competitors, and industry




Strategy #6: Be real and authentic

25

Be genuine and personable – admit to mistakes, engage your audience, and share stories




Strategy #7: Create and post compelling content consistently

26

Create valuable content and share with

your audience….on a frequent basis.




Strategy #8: Offer exclusive promotions, contests, giveaways, etc.

27




Strategy #9: Advertise To Generate Leads

28

Facebook Twitter Linkedin




The key word is “Social”!

29

+ Get out there and BE SOCIAL!

+ Build the KNOW, LIKE and TRUST

Factor

+ Be PROACTIVE

+ BE CONSISTENT!

REPUTATION & SOCIAL MEDIA WILL

PAY OFF!




Questions?




Presented By:

Thank You!

Tim FahndrichPresident
