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  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Social Success: 9 Strategies for using social media and reputation marketing to find more customers and generate bigger profits

    Tim FahndrichthirdRiver Marketing Salem, Oregon

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    1 4 Massive Trends Affecting Your Business

    2 Common Mistakes You Want To Avoid

    39 Strategies for Success

    Agenda

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    4 Massive Trends Affecting Your Business

    3

    Act One

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    In the Last 10 Years, There Have Been Dramatic Changes in the Marketplace Affecting Consumer Behavior

    1 Find Your Business

    2 Research Products & Services

    3Make Buying Decisions

    This has changed how consumers

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    1 Search

    When you look at educated and affluent individuals, search engine use climbs to as high as 98 percent.

    4 Main Drivers Of Change

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    2 Reputation& ReviewsGame Changer: Your Business Is Naked OnlineWhen It Comes To Your Reputation. There Is

    Nowhere To Hide!

    73% of consumers look up an average of 10 reviews before making a purchasing decision~ BrightLocal

    92% of consumers trust online reviews as much as personal recommendations~ Nielsen Study

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Referrals Reviews

    Private Public

    1x Event Ongoing Impact

    Given to 1 Person Unlimited Reach

    Referrals vs. Reviews

    I get most of my business from referrals. That is awesome. But how do referrals stack up to reviews?

    Reviews are working for you 24/7.

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    3 Social Media

    People arent just ON social networks. Theyre GLUED to them. The average U.S. Facebook user spends a whopping 7 hours and 46 minutes on the site each month.

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    4 Mobile

    HOWEVER 6 in 10 mobile users will leave a website if it's not optimized for

    small screens. 60% will NOT waste their time if it's not easy!

    According to research from

    Mobile Marketer, 70 percent of all mobile searches result in action

    within one hour!

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Mobile-responsive designs

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    This is the world we live in

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    COMMON REPUTATION & SOCIAL MEDIA MISTAKES AND

    MISCONCEPTIONS

    14

    Act Two

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Do you make these mistakes?

    15

    + Thinking social media and reviews dont

    influence your customers or market

    + Not participating / incomplete profiles

    + inconsistent or inappropriate activity

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Dangerous misconceptions

    16

    + Waste of time / unimportant

    + only for young people

    + ROI cannot be measured

    + you have to be on every network

    + It is free marketing and gets immediate results

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Its not just young people

    17

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Consistency is the key

    18

    + Create consistent social profiles

    across largest networks (twitter,

    FB, G+, LI)

    + Create consistent listings on

    directory and review sites

    + Post updates on a consistent

    basis.or else risk being ignored

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    9 STRATEGIES FOR

    SUCCESS WITH

    REPUTATION & SOCIAL

    MEDIA

    19

    Act Three

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Strategy #1: Be where your customers are

    20

    Start with the most popular social networks(e.g., Facebook, Twitter, Google +, and LinkedIN)

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Strategy #2: Create complete profiles

    21

    Use professional photo(s), describe your product/services, and link back to your website

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Strategy #3: Manage Local Listings

    22

    Manage Local Visibility Listings

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Strategy #4: Proactively Build, Promote, & Manage Your Online Reputation

    23

    Branded Review Engine

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Strategy #5: Listen to what is being said

    24

    Keep a finger on the pulse of your

    customers, competitors, and industry

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Strategy #6: Be real and authentic

    25

    Be genuine and personable admit to mistakes, engage your audience, and share stories

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Strategy #7: Create and post compelling content consistently

    26

    Create valuable content and share with your audience.on a frequent basis.

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Strategy #8: Offer exclusive promotions, contests, giveaways, etc.

    27

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Strategy #9: Advertise To Generate Leads

    28

    Facebook Twitter Linkedin

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    The key word is Social!

    29

    + Get out there and BE SOCIAL!

    + Build the KNOW, LIKE and TRUST

    Factor

    + Be PROACTIVE

    + BE CONSISTENT!

    REPUTATION & SOCIAL MEDIA WILL

    PAY OFF!

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Questions?

  • 503.581.4554343 Court St. NE, Salem, OR 97304

    www.thirdrivermarketing.com

    Presented By:

    Thank You!

    Tim FahndrichPresident