social media for non-profits
DESCRIPTION
How social media can positively impact your organization.TRANSCRIPT
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Technology Changes Communication
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What is social media… really?Image via Flickr from PhotoJonny
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Social media is not about the tools…
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… it’s about the conversations.
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Social media is not about who yells the most…
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… it’s about helping.
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“Social media is just anextension of what we donaturally.” -- MC Hammer
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Why does social media make sense?
Storytelling
Image from kodomut via Flickr
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Why does social media make sense?
RelationshipsImage from makelessnoise via Flickr
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Why does social media make sense?
Word of MouthImage from Mourner via Flickr
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Social media WILL impact non-profits
Source: http://bit.ly/nswVdz
82% of online Canadians Facebook18% of online Canadians tweet
Canadians watch 17 hours / month
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Social media IS impacting non-profits
Source: http://bit.ly/r27Vzt
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Social media IS impacting non-profits
Source: http://bit.ly/r27Vzt
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3rd Party Group Fundraising
$565, 928 raised worldwide
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3rd Party Individual Fundraising
$22.3 million raised in Canada
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Single Channel Fundraising
$25,000 raised in 30 hours
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Built social currency
Image from anitakhart via Flickr
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Empowered individuals
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Blended online with offline
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Supporter Recognition
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Supporter Recognition
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Mobilize Supporters
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Non-Profits on Facebook
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Risks
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Risks
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Mitigating Risks
• Policy• Social Media Team• Training• Planning
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Final Thoughts
• It’s not about the technology.• Integrate your social media efforts.• Don’t expect overnight success.• Don’t be afraid to experiment &
measure.
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Now What?
Lethbridge College offers social media training to meet all your needs.
www.mikemccready.ca twitter.com/mikemccready