Social Networking in your Non Profit – Get Connected!

By Jennifer Navarrete

Social Media

The Conversation Prism

“The art of learning,

listening and sharing” Brian

Solis

What is Social Networking?

Non Profit Mind Set

Sometimes…

NP are late to the party?

NP can’t afford to be on the cutting edge?

Non Profit Mind Set

Social Networking tools are open and free to use.

Right Combination

Raving Fans

What are Non Profits supposed to do about Social Media?

or

Trends

• Facebook has over 250 million active users

• Twitter experienced over a 600% growth: Adding anywhere from 5, 000 -10,000 accounts per day. 35 million active users

• LinkedIn has over 30 million active users

Social Networks will continue their rapid growth

Trends

March 2, 2009, 07:19 AM EST

New York Times Goes Hyperlocal

“In recent years a number of daily newspapers large and small have launched so-called “hyperlocal” sites. The idea is while many newspapers can’t continue to support the staff to compete with large news outlets

on national and international news, they can own what happens in their backyards.”

The focus of the news will change

Twitter

Rule of Thumb

1. Provide value

2. Participate in conversations 9 out of 10 times

3. No more than 10% pimp

4. Make your pimp interesting and useful

Michael Verdi

http://michaelverdi.com

Full of content

Full of conversation

Do this

Who is using Twitter?

Business

MediaPolitics

Non Profits

Your Non Profit EVERYWHERE!

Be discoverable

Cross promote

Facebook: Pages

Facebook: Causes

Facebook: Events

Social Bookmarking

ATTRIBUTION

Second Life Classroom by HVX Silverstar http://www.flickr.com/photos/photolibraries/2318848675/sizes/l/

Business Meeting pic by llawliet http://flickr.com/photos/llawliet/2547595587/

Go pic by laverrue http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/

Captured-Spirit pic by Smile4camera http://flickr.com/photos/captured-spirit_/221033524/sizes/o/

Victory Shake pic by Beneath_B1ue_Skies http://flickr.com/photos/beneath_blue_skies/343096431/sizes/o

Grouchy Cat by akk_rus http://www.flickr.com/photos/akras/3499252599/sizes/l/

Kitty Embrace by Mel B. http://www.flickr.com/photos/42dreams/1009400100/sizes/l/

Redwood Shedding pic by Bernt Rostad http://flickr.com/photos/brostad/2878947196/sizes/l/

State of Twittersphere by Hubspot http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere

Facebook statistics from press release http://www.facebook.com/press/info.php?statistics

Linkedin staticstic from press release http://press.linkedin.com/

Reading newspaper pic by pedrosimoes7 http://flickr.com/photos/pedrosimoes7/69716477/sizes/l/

NY Times “Hyperlocal” article http://blogs.wsj.com/digits/2009/03/02/new-york-times-goes-hyperlocal/

www.JenniferNavarrete.com

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Email:jennifer@jennifernavarrete.comph:210.483.3025 • fax:866.659.0966

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