Social Media MarketingSocial Media Marketing

Social Media IntegrationB Vi l P j C l iBy Virtual Project Consulting

AgendaAgenda

1 Benefits of Social Media Marketing1. Benefits of Social Media Marketing

2. Reputation Marketingp g

3. Brand Management

4. How To Use Social Media

5. Social Media Integration

Benefits of Social Media MarketingBenefits of Social Media Marketing

Benefits of a Social Media Marketing:Benefits of a Social Media Marketing:• Capture right conversations• Captivate your audiences• Create high-quality backlinks to websiteg q y• Protecting your brand; reserve your name on top

social networkssocial networks• Maximise your marketing investment while saving

you time and moneyyou time and money“visibility equals opportunity“ “visibility equals opportunity“ • get found by your ideal client

Reputation MarketingReputation Marketing

Build Your ReputationBuild Your Reputation• Be yourself, authenticity• Be transparent, share information• Be positiveBe positive• Be patient, with time you build larger network

Your reputation will solidify to allow your business to– Your reputation will solidify to allow your business to grow; it accelerates at a very quick pace

• Be a contributor be involved in conversation be• Be a contributor, be involved in conversation, be willing to give more than what you’ll get in return

Brand ManagementBrand ManagementConsumers force companies to open branding

BrandE t

Create

T lk ith

Engagement Engagement

I t t SM i tI t t SM i tTalk with customer

Integrate SM into Marketing Plan

Integrate SM into Marketing Plan

Win Reach

More engagement,More reach

How to use Social MediaHow to use Social Media

5 EASY STEPS:5 EASY STEPS:5 EASY STEPS:5 EASY STEPS:

1. Define your Goals2. Create Social Media marketing strategy3 Establish core Social Media foundation3. Establish core Social Media foundation4. Establish/revisit business blog5. Maintain profiles on selected tools

Get StartedGet Started

STEP 1:STEP 1:STEP 1:STEP 1:Define Your Goals for Social Media:• What’s your goal using SM & Social Networking sites?• Answers to why your business will use Social MediaAnswers to why your business will use Social Media• Be specific about what you want to achieve• Use numbers to quantify your planUse numbers to quantify your plan• Be clear on:

– What your keywords areWhat your keywords are– What your message is– Who your audience isy

Get StartedGet Started

STEP 2:STEP 2:STEP 2:STEP 2:Create Social Media Marketing Strategy:g gy• What’s your overall marketing goal?• How will SM integrate with existing marketing strategy?How will SM integrate with existing marketing strategy?• How much time can be devoted to SMM?• Who is the person(s) to participate?Who is the person(s) to participate?• Research where target audience hangs out.• Do you have a Content Strategy to integrate?Do you have a Content Strategy to integrate?• What are best practices to apply?

Click here for free Social Media Strategy template

Create ProfilesCreate Profiles

STEP 3:STEP 3:STEP 3:STEP 3:Establish core Social Media foundation1. Create profile on Twitter2 C t fil F b k2. Create profile on Facebook3. Create profile on LinkedIn3. Create profile on LinkedIn4. Create profile on niche networking site(s)

t tas per strategy

Business BlogBusiness Blog

STEP 4:STEP 4:STEP 4:STEP 4:Your Business Needs a Blog:g• Blog will create powerful presence where people can learn

more about you/company, your beliefs and values, services • Content-marketing platform to start building a body of

published work on the web• Content is keyword rich and very focused on the niche• Start attracting organic search results• Drive all traffic to blog as the Hub of Communication • Use blog to build credibility and influence as thought leader• People go to blog; learn more about you, leave comments

Maintain Social Network ProfilesMaintain Social Network Profiles

STEP 5:STEP 5:STEP 5:STEP 5:Maintenance options:p• Assign Social Media Marketing role to a

specific person in your company (e gspecific person in your company (e.g. communications officer)

• Outsource this aspect of marketing to specialists (Virtual Social Media Assistant)specialists (Virtual Social Media Assistant)

• Have a daily, weekly, monthly check list• Monitor and Measure

Social Media IntegrationSocial Media Integration

BUSINESS BLOG

TWITTER LINKEDINFACEBOOK OTHERTWITTER LINKEDINFACEBOOK OTHER

Integration Between Social SitesIntegration Between Social Sites

Different Uses:Different Uses:• Connect, build rapport; have casual conversations in 140

characters on Twittercharacters on Twitter• Post content, pictures and videos on Facebook

E t bli h ti ith l t i f ti• Establish your expertise with relevant, informative, resourceful articles to Business Group on LinkedIn

• Use Business Blog to offer value and build trust• Use Business Blog to offer value and build trust• Automatically send blog posts to Twitter, Facebook, LinkedIn• Connect Twitter to Facebook and LinkedIn(optional)• Connect Twitter to Facebook and LinkedIn(optional)• Use Ping.fm to update all social networks at once

MonitoringMonitoring

Recommended websites for monitoringRecommended websites for monitoring• Google alerts

– your name, misspellings of your name, misspellings of your domain name, and keywords within your i d tindustry

• For Twitter: (some favorites)– www.SocialOomph.com– www.TweetDeck.com– www.search.Twitter.com

www twellow com– www.twellow.com

Free Measurement ToolsFree Measurement Tools

Examples of free tools:Examples of free tools:• Technorati (Number of links ‘authority’)• Del.icio.us (quality and type of coverage)• Google analytics (site statistics)g y ( )• Flickr (photo views)• Feedburner (subscribers)• Feedburner (subscribers)• Google Blog Search (clipping service)• Yahoo pipes (manage RSS)• Compete, Alexa (traffic)p ( )• Quantcast (ratings and demographics)

Social Media ToolsSocial Media Tools

Too many to list here just highlightsToo many to list here – just highlights• www.backtype.com is a conversational search

engine to index and connect millions of conversations from blogs, social networks and other social media so people can find, follow and share comments.

• www.FriendFeed.com = aggregator, to pull in what has a feed in it, whether it's Twitter or ,LinkedIn or Facebook or YouTube.

• www Ping fm = send updates to all socialwww.Ping.fm send updates to all social networks from one place

Best PracticesBest Practices

Social Media Marketing puts huge emphasis on:Social Media Marketing puts huge emphasis on:• Transparency • Interactivity • AuthenticityyEssentially use Social Networking to:

Build credibility• Build credibility• Create relationships, give first, listenSocial Networking is a long term activity:• You build your presence, your reputation andYou build your presence, your reputation and

your credibility over time

Pitfalls To AvoidPitfalls To Avoid

Social Media pitfalls to avoidSocial Media pitfalls to avoid• Lack of strategy

– Have strategic intent with everything you do online and offline

• No ROT = Return On Time• Listen in on conversation, participate, p p

– Pay attention, control conversation if negative

• Avoid Me Me Me it’s not all about you• Avoid Me, Me, Me – it s not all about you– make about people you want to attract rather than all

about youabout you

Partner With ProfessionalsPartner With Professionals

Visit Virtual Project ConsultingVisit Virtual Project Consulting •Establish a Social Media Project•Do it with simple Social Media Starter Project Kit•High Level Project Plan:High Level Project Plan:

1. Define your goals2 Create Social Media Marketing Strategy2. Create Social Media Marketing Strategy3. Establish core Social Media foundation4 Establish/revisit business blog4. Establish/revisit business blog5. Maintenance

Find everything you need to establish yourFind everything you need to establish your business presence on social media sites!

Expected BenefitsExpected Benefits

Benefits from Social Media Marketing Project:Benefits from Social Media Marketing Project:• Ongoing networking and conversations ability• Capture the right conversations and captivate your

audiences• Protecting your brand• Maximizing your marketing investment while savingMaximizing your marketing investment while saving

you time and money

Become Social Media empowered

In ConclusionIn ConclusionTHE CONVERSATION:The art of Listening, Learning and Sharing

Blogging: Business BlogMicro Blogging: TwitterRSS: Feeds from blogRSS: Feeds from blogSocial Networking: FacebookNiche Networks: LinkedInVideo sharing: YouTube etcVideo sharing: YouTube, etc

LEVERAGE FROM WEB 2.0 POTENTIAL TO CREATE ANPOTENTIAL TO CREATE AN INTERACTIVE, DYNAMIC ENVIRONMENT FOR YOUR BUSINESS AND CUSTOMERS

Find our Social Media Starter Kit and start Find our Social Media Starter Kit and start i l di j t t d !i l di j t t d !your own social media project today!your own social media project today!