boom media social media integration
DESCRIPTION
TRANSCRIPT
Integrating Social Media
“Prior to the Internet, the latest technology that had any real effect on the way people sat
down and talked together was a table.”
-Prof. Clay Shirky
Customers are people first.
And buyerssecond.
What do people thrive on?
44%
49%
Why is integration important?
The Transition of Marketing
Communication
MOSTGetting the
out of Social Media
MonitoringObjectivesStrategyTechnology
Monitoring
• The Importance of Listening
• Custom Reputation Management
• Google Alerts
–http://www.google.com/alerts
Objectives
• Establish the Rules
• Why are you applying social media?
Strategy
• Time Productivity
• Management of Profiles
• Where are you driving the user?
• Content. Content. Content.
Technology
• What technology are you using?
• What technology are they using?
• What technology are your employees using?
What is a blog?
Injecting new media
with traditional
content
5 Ways to Combine
1.Social Media andEmail
Google Feedburner
Delivra
MailChimp
FacebookFanpage
2.Social Media andEvents
Eventbrite
FacebookLinkedINTwitter
3.MarketingResearch
4.TraditionalNetworking
5.LeadGeneration
