GIS & Social Media Integration

”Is it for you?”

Allan Laframboise

who am I?

edn.esri.com

@AL_Laframboise

@agup

who are you?

GIS

&

Social Media

Migrating apps

to the

web

Challenges…

tools

usability

design

interface

Web 2.0

Wikis

RSS

Social Media

XML

Blogs

Sharing

Collaboration Podcasts

SOAP

Standards

Video

RIA

Rating

Feedback

Social Networking

Badges

Open ID

Consumers

Contributors

Customer expectations are higher…

see more (visualize)

explore more (locations)

do more (analysis)

more social (share)

other expectations…

real-time data

accurate geocoding

routing with local knowledge

advanced sharing/collaboration…

USGS TED – Twitter earthquake detector (Indonesia)

http://twitter.com/USGSted

GIS developers are faced with new challenges

Social Mediaplatforms

some things in common…

communicate

collaborate

share

other differences…

Closed Open

vs

Evolution of social platforms

all provide services

reviews

advertising

search

apps (1000/day)

Social media data

1. Text – messages, tweets, streams, timelines…

2. Media – files, images, video…

3. Profiles – name, location, website, bio…

profile information

Different ways to integrate with Social Media?

Mash-ups API Development

Mash-up: Add sharing capabilities

Publish your website to any social network

– http://AddThis.com

Send via– Email

– Social bookmark sites

– Social media sites • FB, Twitter, Live…

Simple!

Free!

Mash-up: Embed social media widgets

Publish news and information

– http://twitter.com/goodies (Profile or Search)

Dynamic news feed

Encourages people to follow

Simple!

Free!

Mash-up: Broadcasting via RSS or GEORSS

Provide custom RSS or GEORSS capabilities

Users can subscribe

GEOS (Group on Earth Observations)

– RSS

– GeoRSS

– Geoss.esri.com

– Twitter.com/geoportal

Mash-up: Integrating GIS with Yahoo Pipes

Use an existing platform and framework

Easy to build

Easy to share with others

Hosted by Yahoo!

Development: Embedding GIS gadgets and widgets

Take advantage of web platforms and frameworks

–E.g. iGoogle, Yahoo, Facebook…

Day to day workflows…

Reach wider audiences

Discoverable

Hosted in cloud

Development: Embedding apps in Facebook

Facebook has rich a developer framework

Reach specific communities

Focused applications

Easy to share

Limited access!

Development: Consuming the Twitter API

ArcGIS Silverlight application uses REST API

Maps friends and searches

1.REST

2.Search

3.Real-time API (alpha)

Public vs Secure API calls…

Development: Consuming the Facebook API

ArcGIS Flex application uses REST API (prototype)

Maps friends (fans)

Rich developer framework

Many options…

Quick Quiz!

Why is there so much buzz aboutTwitter these days?

What are two important features coming out shortly?

Twitter 101…

140 chars

instant message

anyone, anything, anytime, anywhere

any “where”…

anatomy of a tweet

Hey, I finally made it to #WhereCampPDX! Can’t wait to

meet everyone. Thanks for sending me @JimBarry.

What am I doing?What am I referring to?

Reference/address for someone.

I noticed a brush fire off the 10FWY south of the 91FWY

interchange. Anyone dispatched yet? #LAFires

Traffic accident off of the 38FWY near Big Bear Lake.

#SoCalTraffic

Anyone know where there’s still parking available for the

baseball game tonight? #OregonEvents

…

pseudo geotweetsWhat…

Where?

Who…

useful to GIS’ers?

Twitter’s new geolocation platform

apps can

add

lat/lon

but only if you

“opt-in”…

Opt-in Geocoding

developers only…

anatomy changes? NO!

Hey, I finally made it to #WhereCampPDX! Can’t wait to

meet everyone. Thanks for sending me @JimBarry.

What am I doing?What am I referring to?

Reference/address for someone.<geo xmlns:georss="http://www.georss.org/georss">

<georss:point>37.780467** -122.396762**</georss:point>

</geo>

7 days only!

scary right?

wrong!

opt-in

1.

<geo_enabled>true</geo_enabled>

search by radius API has always existed…

2.

http://search.twitter.com/search.atom?q=wherecamppdx

&geocode=45.52803%2C-122.66061%2C25km

apps are doing this already…

Location: Redlands, CA

Location: iPhone: 45.53269,-122.66116

3.

Real-world Examples

Integration - ArcGIS JavaScript API

Integration – ArcGIS Mobile API for iPhone

Integration - ArcGIS Explorer Twitter Add-in

Challenges – authentication & security

Challenges - standardization

Challenges – crowd-sourced data

Challenges – service reliability

Challenges - competition

Benefits

Innovate new types of GIS applications

Real-time information (pull)

Reach wider audience (push)

Improve collaboration and sharing

Tips

Clear goals and objectives

Know the community you are trying to reach

Use the right platform (tools)

Bring value!

Is it for you?

Light-weight Integration – mash-ups, sharing, broadcasting, notification… (Yes!)

Full Integration – API development, push, pull info… (Yes, if you acknowledge the challenges)

Maybe…

Questions?