social media guide : flickr for higher/further education colleges & training providers

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Social media guide for higher education colleges & training providers on how to use Flickr effectively. What is flickr? Flickr is an image and video hosting service that lets you manage and share images and videos. It allows you to give each image a title, add a description and tags which make it easy for people to search for images by keywords. The popularity of photo sharing is huge so the potential traffic is very high. You can choose to make images private or public so anyone can see them, opening up your images to a wide audience, and providing an opportunity to engage with people. Flickr allows you to store images in different folders, sets or collections. You might set up different folders for each course or event. You can also create an open group which other users can add images to. Sign up for an account at www. flickr .com/ signup / . You can… Search for images using flickr Creative Commons Add title, details, change date and tag photos (use an anchor tag to easily retrieve photos) Add notes to a photo Create a flickr slideshow Organize photos, i.e., batch organize, sets, etc. Geotag photos by location Start discussions Upload several photos using the flickr Uploader Send a photo to flickr from a camera phone - flickr Mobile Site web : www.webyogi.co.uk | call : 07412 139341 | email : [email protected]

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Social media guide to Flickr for UK further/higher education colleges & training providers in the UK.

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Page 1: Social media guide : Flickr for higher/further education colleges & training providers

Social media guide for higher education colleges & training providers on how to use Flickr effectively.

What is flickr?Flickr is an image and video hosting service that lets you manage and share images and videos. It allows you to give each image a title, add a description and tags which make it easy for people to search for images by keywords. The popularity of photo sharing is huge so the potential traffic is very high. You can choose to make images private or public so anyone can see them, opening up your images to a wide audience, and providing an opportunity to engage with people.

Flickr allows you to store images in different folders, sets or collections. You might set up different folders for each course or event. You can also create an open group which other users can add images to. Sign up for an account at www. flickr .com/ signup / . You can…

Search for images using flickr Creative Commons Add title, details, change date and tag photos  (use an anchor tag to easily

retrieve photos)

Add notes to a photo

Create a flickr slideshow

Organize photos, i.e., batch organize, sets, etc.

Geotag photos by location

Start discussions

Upload several photos using the flickr Uploader

Send a photo to flickr from a camera phone  - flickr Mobile Site

Join groups

Comment on photos

web : www.webyogi.co.uk | call : 07412 139341 | email : [email protected]

Page 2: Social media guide : Flickr for higher/further education colleges & training providers

Benefits

It’s free! A powerful image and storage site Reach new audiences Solid community focus

Things to consider

Hard to control what other people post without strong moderation

You may be ‘tagged’ in images you don’t like

How can higher education colleges & training providers use flickr?Colleges & training providers can widen interest in services by uploading images to flickr to give prospective students a visual feel for the college. You can use it to:

Search for your institution name in Flickr to find photos Add photos of events, buildings, college life, college staff and services You can tag images by keyword and location so that image results appear in

Google blended searches Create buzz around upcoming college events & open days Showcase student excellence Promote images on other social networks including facebook and twitter Create a Flickr group (to gather existing users from your college and

generate interest among Flickr users to post images

Use Flickr to discover great photos for your next publications

Launch a contest and invite users to post their best pics of your college. The winners could have their photos published on your website or in your next college magazine…

web : www.webyogi.co.uk | call : 07412 139341 | email : [email protected]

Page 3: Social media guide : Flickr for higher/further education colleges & training providers

How are Higher Education Providers & Training Providers using flickr?

Screendumps of UK Higher and Further Education institutions (universities and colleges), and the academics within, who have developed a presence or resource in Second Life. http://www.flickr.com/photos/silversprite/sets/72157603982005324/

Images of colleges and Universities on flickrhttp://www.flickr.com/groups/colleges/

web : www.webyogi.co.uk | call : 07412 139341 | email : [email protected]

Page 4: Social media guide : Flickr for higher/further education colleges & training providers

Monitoring & Measurement

Stats are only available to pro account holders but you can see how many people have viewed your images on flickr. You can track visits through Google Analytics.

Similar tools: Photobucket Picnik

Youtube

Vimeo

web : www.webyogi.co.uk | call : 07412 139341 | email : [email protected]

Page 5: Social media guide : Flickr for higher/further education colleges & training providers

ResourcesFlickr in plain EnglishTips for flickr beginnersTips to optimise your flickr profile

Any Questions?Ready to improve your online marketing? Start now contact [email protected]. Feel free to get in touch! We offer in-house training & consultancy for social media projects.

www: http://www.webyogi.co.uk/email: [email protected]: @webyogifacebook: Webyogidigitalmarketing

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web : www.webyogi.co.uk | call : 07412 139341 | email : [email protected]