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Flickr presentation for #SoMeT, Nov 18, 2010

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  • 1. GoSeeTell Network 2010 - Confidential What happens in Loudoun County, Virginia goes on YouTube and Flickr Anne Hornyak & Aaron Babbie GoSeeTell Network & Sparkloft Media

2. Who We Are GoSeeTell Network, Inc.: Social travel solutions since 2005 GoSeeTellTM : Our software solution for social travel Sparkloft MediaTM: Social media strategy consulting Social Media ClinicTM: Trainings & Workshops for C-Level Execs GoSeeTell Network 2010 - Confidential 3. What We Do GoSeeTell Network 2010 - Confidential Core Processes Competitive Analysis Strategic Planning Tactical Development ROI Benchmarking Content Creation Influencer Engagement Hands-on Implementation Measurement & Reporting Staff Training & Transitions Core Principles Research Analyze Plan Implement Measure Improve 4. Who With GoSeeTell Network 2010 - Confidential 5. GoSeeTell Network 2010 - Confidential Photostreams Sharing your photos Groups Others sharing their photos Connections Building relationships, contacts & commenting Creative Commons Using Flickr photos in your marketing materials Flickr 6. GoSeeTell Network 2010 - Confidential Photostreams Sharing your photos Photostreams 7. GoSeeTell Network 2010 - Confidential Strategy Good: Set up and dont look back -minimal time commitment (2-4 hours) Better: Set up more than the basics -longer process but no on-going time commitment (3-8 hours) Best: Set up, participate and interact with others -takes an on-going time commitment (3-8 hours + 2-3 hours/month) Photostreams 8. GoSeeTell Network 2010 - Confidential Strategy: Good Photostreams 2-4 hours Bio Upload photos 9. GoSeeTell Network 2010 - Confidential Set up your bio. Completely. Description basic HTML Buddy icon/avatar Website Vanity URL Photostreams 10. GoSeeTell Network 2010 - Confidential Upload photos to share with the world Title (unique) Description Tags License Photostreams 11. GoSeeTell Network 2010 - Confidential Upload photos easily Flickr Uploadr saves time! Photostreams 12. GoSeeTell Network 2010 - Confidential Photostreams 3-8 hours Geotagging Sets Galleries Favorites Contacts Stats Strategy: Better 13. GoSeeTell Network 2010 - Confidential Geotagging Place your photos on a map Websites pull photos via geotagging information Photostreams 14. GoSeeTell Network 2010 - Confidential Organize your photos into Sets Pro Accounts can create Collections of Sets Consider creating a set for media requests Photostreams 15. GoSeeTell Network 2010 - Confidential Create Galleries Photos from other Flickr members = build relationships Examples: seasons, themes, attractions, culinary, etc Photostreams 16. GoSeeTell Network 2010 - Confidential Favorites Connect with photographers Highlight your area Photostreams 17. GoSeeTell Network 2010 - Confidential Flickr is more fun with friends Add contacts -local photographers -CVB members & partners -state DMO or other CVBs in your state Photostreams 18. GoSeeTell Network 2010 - Confidential Stats Pro Account = more stats Track: amount of photos, views, sets, galleries, favorites, contacts Only tracks 28 days Photostreams 19. GoSeeTell Network 2010 - Confidential Photostreams 3-8 hours + 2-3 hours / month Upload photos regularly Comment Join groups Analyze Strategy: Best 20. GoSeeTell Network 2010 - Confidential Continue to upload new photos Add a few photos each week/month Free account: limit of 100MB + 2 videos per month Pro account ($24.95/year): no upload limit Photostreams 21. GoSeeTell Network 2010 - Confidential Comment & Interact Comment on your contacts photos Reply to comments on your photos Search for photos of specific interests Photostreams 22. GoSeeTell Network 2010 - Confidential Share your photos in groups Search for specific interest, local or general travel groups Mention group when commenting on photo Interact with group members Photostreams 23. GoSeeTell Network 2010 - Confidential Analyze Stats available for 28 days Referrers Modify keyword tags Photostreams 24. GoSeeTell Network 2010 - Confidential Groups Groups Flickr members sharing their photos of your area 25. GoSeeTell Network 2010 - Confidential Strategy Good: Create a group for your area -minimal time commitment (1-3 hours) Better: Help your group grow -small on-going time commitment (1-3 hours set-up + 2-3 hour/month Best: Take your group offline -large scale projects in addition to online time (1-3 hours set-up + 6-10 hours/month) Groups 26. GoSeeTell Network 2010 - Confidential 1-3 hours Develop group rules Set up group Invite friends, Flickr contacts Strategy: Good Groups 27. GoSeeTell Network 2010 - Confidential Rules & Guidelines Quantity of uploads Permission to use Groups 28. GoSeeTell Network 2010 - Confidential One is the loneliest number Invite friends and Flickr contacts to join your group Promote your group in your Flickr bio Cross-promote among other social networks Groups 29. GoSeeTell Network 2010 - Confidential 1-3 hours + 2-3 hours / month Solicit photographs & group members Create discussions Maintain & promote Strategy: Better Groups 30. GoSeeTell Network 2010 - Confidential Search for photos Location, specific interest Sort by relevant, recent or interesting Invite to group Add comment Groups 31. GoSeeTell Network 2010 - Confidential Create & monitor discussions Favorite subjects/scenes Location of group members Meetups, photography workshops, events Groups 32. GoSeeTell Network 2010 - Confidential Maintain & promote Check on Discussions Group photo entries Post group photos on Facebook and Twitter Groups 33. GoSeeTell Network 2010 - Confidential 1-3 hours + 6-10 hours / month Actively participate in group Photo contests Photo meetups Strategy: Best Groups 34. GoSeeTell Network 2010 - Confidential Be active Search photos & invite to group Comment on photos Connect with group members Groups 35. GoSeeTell Network 2010 - Confidential Photo contests Promote photo contests Host photo contests Groups 36. GoSeeTell Network 2010 - Confidential Photo meetups Plan and participate Create special tag for meetup shoot Groups 37. GoSeeTell Network 2010 - Confidential Connections Commenting as photostream or group admin Promoting photos across social networks with credits Contact photographers for permission to use photos Getting permission to use high quality photos for little or no money Connections 38. GoSeeTell Network 2010 - Confidential Creative Commons Using Flickr photos Creative Commons 39. GoSeeTell Network 2010 - Confidential Searches Flickrs Advanced Search Search full text or tags only Tip: use Firefoxs AutoPager Add-on to save time Creative Commons 40. GoSeeTell Network 2010 - Confidential Crediting photographer Use the HTML: blogs, Google Maps Link photo to Flickr photo page Creative Commons 41. GoSeeTell Network 2010 - Confidential RSS Photostreams, Favorites and Group pools produce RSS Creative Commons 42. GoSeeTell Network 2010 - Confidential Anne Hornyak @WhosYourAnnie Flickr.com/anneh632 anne@sparkloftmedia.com Thank you!