flickr somet
DESCRIPTION
Flickr presentation for #SoMeT, Nov 18, 2010TRANSCRIPT
© GoSeeTell Network 2010 - Confidential
What happens in Loudoun County, Virginia goes on
YouTube and Flickr
Anne Hornyak & Aaron BabbieGoSeeTell Network & Sparkloft Media
Who We Are
GoSeeTell Network, Inc.: Social travel solutions since 2005
GoSeeTellTM : Our software solution for social travel
Sparkloft MediaTM: Social media strategy consulting
Social Media ClinicTM: Trainings & Workshops forC-Level Execs
© GoSeeTell Network 2010 - Confidential
What We Do
© GoSeeTell Network 2010 - Confidential
Core ProcessesCompetitive Analysis
Strategic Planning
Tactical Development
ROI Benchmarking
Content Creation
Influencer Engagement
Hands-on Implementation Measurement & Reporting
Staff Training & Transitions
Core PrinciplesResearch
Analyze
Plan
Implement
Measure
Improve
Who With
© GoSeeTell Network 2010 - Confidential
© GoSeeTell Network 2010 - Confidential
PhotostreamsSharing your photos
GroupsOthers sharing their photos
ConnectionsBuilding relationships, contacts & commenting
Creative CommonsUsing Flickr photos in your marketing materials
Flickr
© GoSeeTell Network 2010 - Confidential
PhotostreamsSharing your photos
Photostreams
© GoSeeTell Network 2010 - Confidential
StrategyGood: Set up and don’t look back
-minimal time commitment (2-4 hours)
Better: Set up more than the basics
-longer process but no on-going time commitment (3-8 hours)
Best: Set up, participate and interact with others
-takes an on-going time commitment
(3-8 hours + 2-3 hours/month)
Photostreams
© GoSeeTell Network 2010 - Confidential
Strategy: Good
Photostreams
2-4 hours
•Bio•Upload photos
© GoSeeTell Network 2010 - Confidential
Set up your bio. Completely.Description – basic HTML
Buddy icon/avatar
Website
Vanity URL
Photostreams
© GoSeeTell Network 2010 - Confidential
Upload photos to share with the worldTitle (unique)
Description
Tags
License
Photostreams
© GoSeeTell Network 2010 - Confidential
Upload photos easilyFlickr Uploadr saves time!
Photostreams
© GoSeeTell Network 2010 - Confidential
Photostreams
3-8 hours
• Geotagging• Sets• Galleries• Favorites• Contacts• Stats
Strategy: Better
© GoSeeTell Network 2010 - Confidential
GeotaggingPlace your photos on a map
Websites pull photos via geotagging information
Photostreams
© GoSeeTell Network 2010 - Confidential
Organize your photos into SetsPro Accounts can create Collections of Sets
Consider creating a set for media requests
Photostreams
© GoSeeTell Network 2010 - Confidential
Create GalleriesPhotos from other Flickr members = build relationships
Examples: seasons, themes, attractions, culinary, etc
Photostreams
© GoSeeTell Network 2010 - Confidential
FavoritesConnect with photographers
Highlight your area
Photostreams
© GoSeeTell Network 2010 - Confidential
Flickr is more fun with friendsAdd contacts
-local photographers
-CVB members & partners
-state DMO or other CVBs in your state
Photostreams
© GoSeeTell Network 2010 - Confidential
StatsPro Account = more stats
Track: amount of photos, views, sets, galleries, favorites, contacts
Only tracks 28 days
Photostreams
© GoSeeTell Network 2010 - Confidential
Photostreams
3-8 hours + 2-3 hours / month
• Upload photos regularly• Comment• Join groups• Analyze
Strategy: Best
© GoSeeTell Network 2010 - Confidential
Continue to upload new photosAdd a few photos each week/month
Free account: limit of 100MB + 2 videos per month
Pro account ($24.95/year): no upload limit
Photostreams
© GoSeeTell Network 2010 - Confidential
Comment & InteractComment on your contacts’ photos
Reply to comments on your photos
Search for photos of specific interests
Photostreams
© GoSeeTell Network 2010 - Confidential
Share your photos in groupsSearch for specific interest, local or general travel groups
Mention group when commenting on photo
Interact with group members
Photostreams
© GoSeeTell Network 2010 - Confidential
AnalyzeStats available for 28 days
Referrers
Modify keyword tags
Photostreams
© GoSeeTell Network 2010 - Confidential
Groups
GroupsFlickr members sharing their photos of your area
© GoSeeTell Network 2010 - Confidential
StrategyGood: Create a group for your area
-minimal time commitment (1-3 hours)
Better: Help your group grow
-small on-going time commitment
(1-3 hours set-up + 2-3 hour/month
Best: Take your group offline
-large scale projects in addition to online time
(1-3 hours set-up + 6-10 hours/month)
Groups
© GoSeeTell Network 2010 - Confidential
1-3 hours
• Develop group rules• Set up group• Invite friends, Flickr contacts
Strategy: Good
Groups
© GoSeeTell Network 2010 - Confidential
Rules & GuidelinesQuantity of uploads
Permission to use
Groups
© GoSeeTell Network 2010 - Confidential
One is the loneliest numberInvite friends and Flickr contacts to join your group
Promote your group in your Flickr bio
Cross-promote among other social networks
Groups
© GoSeeTell Network 2010 - Confidential
1-3 hours + 2-3 hours / month
• Solicit photographs & group members• Create discussions• Maintain & promote
Strategy: Better
Groups
© GoSeeTell Network 2010 - Confidential
Search for photosLocation, specific interest
Sort by relevant, recent or interesting
Invite to group
Add comment
Groups
© GoSeeTell Network 2010 - Confidential
Create & monitor discussionsFavorite subjects/scenes
Location of group members
Meetups, photography workshops, events
Groups
© GoSeeTell Network 2010 - Confidential
Maintain & promote Check on Discussions
Group photo entries
Post group photos on Facebook and Twitter
Groups
© GoSeeTell Network 2010 - Confidential
1-3 hours + 6-10 hours / month
• Actively participate in group• Photo contests• Photo meetups
Strategy: Best
Groups
© GoSeeTell Network 2010 - Confidential
Be activeSearch photos & invite to group
Comment on photos
Connect with group members
Groups
© GoSeeTell Network 2010 - Confidential
Photo contestsPromote photo contests
Host photo contests
Groups
© GoSeeTell Network 2010 - Confidential
Photo meetupsPlan and participate
Create special tag for meetup shoot
Groups
© GoSeeTell Network 2010 - Confidential
ConnectionsCommenting as photostream or group admin
Promoting photos across social networks with credits Contact photographers for permission to use photos
Getting permission to use high quality photos
for little or no money
Connections
© GoSeeTell Network 2010 - Confidential
Creative CommonsUsing Flickr photos
Creative Commons
© GoSeeTell Network 2010 - Confidential
SearchesFlickr’s Advanced Search
Search full text or tags only
Tip: use Firefox’s AutoPager Add-on to save time
Creative Commons
© GoSeeTell Network 2010 - Confidential
Crediting photographerUse the HTML: blogs, Google Maps
Link photo to Flickr photo page
Creative Commons
© GoSeeTell Network 2010 - Confidential
RSSPhotostreams, Favorites and Group pools produce RSS
Creative Commons
© GoSeeTell Network 2010 - Confidential
Anne Hornyak@WhosYourAnnie
Flickr.com/anneh632
Thank you!