smart business - avaus' perspective
TRANSCRIPT
SMART
A GLANCE AT
- GROWING THROUGH INSIGHT
BUSINESS
Smart business is based on insight
How is my product used?
What services are used around it?
How are those services used?
What more do my customers need?
What products and services do they use next?
IMAGE BY CHIMJO / FLICKR
”Smart” is a process of constant learning and increasing benefits
Smart players: Smart solutions are: • Create and apply new service models
• Collect, manage and utilize data created in processes and services (Connectivity)
• Involve and commit the end-user starting from design (social tools)
• Use technology efficiently to their advantage
• Learn from the data collected from activities and services
• Use gained insight to refine activities and services
Involving
Cost-efficient
Customer oriented
Energy efficient
Flexible
Safe
Ecological
User friendly
Smart business enables new pricing and business models���
Solution business
Service business
Product business
Customer value / Share of the customer need
Stabilizing economic cycles
Predictability
EBITDA %
Who needs to get smart? Anyone who wants to:
• Create and apply new business/service models • Find sources for data and/or technology driven growth • Leverage the wealth of information you have about your
customers (and their customers) • Cut costs - for yourself and your customers (and their
customers)
How to become a smart business?
Invest in solutions.
HOW CAN I HELP YOU?
WHAT`S THE JOB TO BE
DONE?
Shift from a offering oriented view to a mindset of continuous service solutions
IMAGE BY DARREN CHADWICK / FLICKR
011001010010011001010011101001100100011001100111001100011001 01100101001001100101001110100110010001100110011100110001 01100101001001100101001110100110010001100110011100110001 01100101001001100101001110100110010001100110011100110001
Good data is like the ears of a sales man. Without it you have
no clue what the customer needs.
Integrate traditional customer profile data with real-time behavioral data from all channels in order to UNDERSTAND
the need and REACT to the context.
Ready? Now do this to the ENTIRE VALUE CHAIN of your business.
DATA
INVEST IN
Analytics Marketing cloud for new service portfolio Market expansion Global offerings Internationalization
Competitive and market analysis Benchmarks and trends Vision
VISION
SALES AND CUSTOMERS
SERVICE DESIGN Customer need assessment Service design Service concept feasibility
Business case and business models KPIs Organization Outsourcing M&A Internal processes Enterprise mobility Training and change management
Sales channels Sales funnel Customer dialog models Key account management
Online strategy Mobile strategy Feasibility studies Technology selections Platform evaluations Mobility roadmaps Concepts Visual prototyping Proof-of-concepts
BUSINESS AND ORGANISATION
INTERACTIVE SERVICE CHANNELS
INSIGHT
…and plan for a new way of doing things
Let us help you We know strategy We know technology We know analytics We know design
www.avaus.fi
All the things you’ll need to become a smart business