avaus for b2c - introduction
TRANSCRIPT
AVAUS IS ON A MISSION TO MAKE MARKETING PERSONAL
To drive sales and brand growth through personalized relationships.
To transform marketing and sales organizations into new, agile ways of working
AVAUS FACTSEMPLOYEES150
OFFICES3
REVENUE 2016*13M€
EBITDA 2016>10%
ANNUAL GROWTH**40% * ESTIMATE ** AVERAGE SINCE 2009
AVAUS IS THE NORDIC LEADER OF PERSONALIZED MARKETING
STOCKHOLM
GDANSK
HELSINKI
PERSONAL 1-to-1 RELATIONSHIPS
Mary, a to-be-dog owner, visits Facebook and sees an ad on a new store opening near her
Mary receives an email with valuable information for new dog owners and an invitation to a puppy date
Mary watches YouTube and sees targeted ads for puppy products others have bought
Mary browses the latest offers for puppy supplies in the Pet Shop webstore
Mary visits the PetShop store and
signs for the loyalty program
Mary returns to webstore and writes a
recommendation
Mary receives tickets to Pet Expo through
mail as a thank you for being a loyal customer
Moving from one-off campaigns to always-on marketing programs creates a unique platform for continuously measuring, learning and improving results.
ONGOING MARKETING PROGRAMS GENERATING GROWING RETURNS
AGILE TEAMS INTEGRATING MARKETING AND TECHNOLOGYResults in personalized marketing are enabled by an agile, accountable cross-competence team. The team drives on-going 1-to-1 marketing programs across channels.
BUILD DRIVEDISCOVER
The ability to execute – transform plans into reality - is one of the most critical assets for companies. Three core processes: 1) Discovering insights and strategies, 2) building platforms and programs and 3) driving business results over time should always move hand in hand.
FAST PROGRESS FROM PLANNING TO EXECUTION
DISCOVER BUILD DRIVEDiscover insights
and planone-to-one strategies
Build platforms and programs for
one-to-one relationships
Drive business results through
agile cross-competence team
Data & analytics
Marketing strategy
Creative & content
Marketing technology
Digital media
Growth hacking
AVAUS WAY OF DELIVERING
• Insight & analytics
• Strategy & planning
• Creative concepts
• Roadmaps
• Technical set-ups
• Marketing programs
• Team ramp-ups
• Change management
• Growth hacking
• Content production & optimization
• Dashboards & reporting
DRIVEIn the Drive phase, we deliver business results through agile cross-competence team
The team set-up is matched to your preferences for collaboration, see next slides for more details.
AGILE TEAM
BACKLOG
SPRINTS
RESULTS
=Avaus team
=Client experts
Agile cross-competence
marketing team
COLLABORATION PROFILEDRIVE
Client role
Avaus role
Avaus as a marketing technology partner
Avaus as a content and operations partner
Avaus as a strategy and data partner
Avaus as fully outsourced marketing partner
COLLABORATION PROFILEDRIVE
15-20 days 25-40 days 3-5 FTEs 5-10 FTEs
EXAMPLE TEAM:• Analytics: Client’s own data and analytics experts• Strategy: Consultant 2 days per week• Technology: Full-time Avaus system specialist• Operations: Full-time Avaus Growth hacker, Client project manager• Creative: Half-tim e copywriter, Half-time HTML, Client’s own AD
”Surgigal help” Joint team Full-time team Outsourced operations
S M L XL
COLLABORATION VOLUMEDRIVE