Downtown Mainstreet Inc.500 Main Street, La Crosse, Wisconsin 54601 608.784.0440 LACROSSEDOWNTOWN.COM L A C R O S S E D O W N T O W N . C O M

DOWNTOWN m a i n s t r e e tm e m b e r s h i p

10 IMPORTANT REASONS TO SUPPORT SMALL

LOCAL INDEPENDENTDOWNTOWN BUSINESSES

KEEP DOLLARS IN LA CROSSE

EMBRACE OUR CHARACTER

FOSTER JOB CREATION

HELP THE ENVIRONMENT

NURTURE THE COMMUNITY

CONSERVE TAX DOLLARS

HAVE MORE CHOICES

PROVIDE LOCAL EXPERTISE

PRESERVE ENTREPRENEURSHIP

ENSURE THAT WE STAND OUT

SHOPS M A L L

Four Point ApproachWe follow the Four Point Approach- a tried and true approach to economic revitalization that is specifically tailored for historic downtowns.Organization and MembershipOrganization involves building a Main Street framework that is well represented by merchants, bankers, citizens, public officials, civic and com-munity partners. Everyone must work together to renew downtown neighborhoods. Fundrais-ing, volunteer development, public relations and networking events are examples of our activities.Promotions and EventsPromotion creates excitement in the downtown district. Street festivals, retail events and image development campaigns are some of the ways that we encourage consumer traffic in the down-town district. Promotion involves marketing an enticing image to shoppers, investors and visitors.Design and BeautificationDesign involves creating an environment where people want to shop and spend time. First impres-sions can have a lasting influence. Rehabilitated buildings, attractive storefronts, enticing window displays, clean streets and sidewalks, properly designed signage, facade improvements, place-making, art and beautification projects present an appealing image to potential customers, tenants and investors.Economic VitalityEconomic Vitality involves analyzing current mar-ket forces to develop long-term solutions. Sharp-ening the competitiveness of our traditional merchants, recruiting new businesses, creatively converting unused space for new uses, promot-ing downtown living and new business assistance program are examples of our initiatives.

Downtown Mainstreet, Inc. Our MissionThe mission of Downtown Mainstreet Inc. is the economic redevelopment and revitalization of downtown La Crosse. Downtown Mainstreet Inc., (DMI) is a private, non-profit organization founded in 1990 to help restore the downtown district’s role as the center of the Coulee Region. It originated because of a need for an organization to bring various groups together to complete the City Vision 2000 Down-town Master Plan, which outlines a vision and strategy for Downtown La Crosse. The City Vision Downtown Master Plan has been the impetus for much of the public and private investment that has taken place. Led by a board of directors, staff and hard-working volunteers, DMI manages and works to enhance, revitalize, and redevelop La Crosse’s original central business district.

In 2002, downtown La Crosse was awarded the prestigious Great American Main Street Award from the National Trust for Historic Preserva-tion for the community’s efforts at revitalizing and growing the central business district. Today, downtown La Crosse is the center of the region, a major destination, and an important corporate and human resources recruitment advantage.

Downtown MainstreetMembership

membershipo Individual Member $ 50.00o Cornerstone Member $175.00o Keystone Sponsor $500.00o Lamplight Sponsor $1000.00o Landmark Sponsor $3000.00

Membership in Downtown Mainstreet starts as low as $50 per year for individuals and $175 per year for small businesses. Corporate Sponsorships start at $500 per year and receive additional benefits.

Business __________________________Contact __________________________Address __________________________Phone __________________________Email __________________________

I am interested in the following programs:o Gift Certificate Programo Visitor Couponso Employee Discount Cardso Student Discount Cards

I am interested in becoming involved in the following Downtown workgroups:o Organization and Membershipo Promotions and Eventso Design and Beautificationo Economic Vitalityo Downtown Volunteerso Downtown FUN Group

LACROSSEDOWNTOWN.COM

Join us!Join us as an individual or business member to help support the efforts of our downtown revitalization! Join here, call our office or go online at

BenefitsDowntown Mainstreet sponsors and members enjoy valuable benefits such as business promo-tion, networking opportunities, exposure at down-town events and business assistance programs.

Benefits enjoyed by DMI sponsors and mem-bers include free promotion of major downtown events: Spring Fling, Summer Days, Historic Downtown Day, Trick or Treat, Holiday Open House and Small Business Saturday. Cooperative events: Eat Week, Downtown Walk Around and Seasonal Shopping Events. Annual Fundraisers: Trend Showcase and the Tour of Upper Living.

Members enjoy cooperative and group advertis-ing opportunities. E-newsletter communication about what’s going on downtown, opportunities to promote your business, and numerous occa-sions to network with other businesses.

In addition, DMI members can participate in the downtown gift certificate, visitor and discount card programs for free to promote your business to the thousands of employees who work down-town, college students and out-of-town visitors.All members and member employees enjoy these same discounts from all of our participating downtown businesses.

Members recieve a free listing on the Downtown Mainstreet website: www.lacrossedowntown.com. Corporate sponsors receive free exposure in our member spotlight on the site’s home page along with additional benefits.