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1. programmatictaking overmarco bertozzi,president audience on demand emea & northamerica client services@m_bertozziwtfhappened?the world 2. a journey away from clicks…
1. 'wtf is premium programmatic on the sell-side'? 2. why should “far” know the answer? 3. “premium?”what’s in a name? 4. as an industry we aren't…
1. rtb ad spend is growing fast. rtb will account for over $18.2billion of u.s. digital ad sales in 2018, up from just $3.1 billion in2013, growing at a compound annual growth…
1. wtf is attributionjenny kirby 2. 2 3. the last click is not the whole story31 2 3 4 5conversionthe last click here is direct to site – it doesn’t mean the other clicks…
1. wtf is ad fraud?richard foan11th november 2014tcommunications and innovationsmarketingpresentations2014wtf uk 2014 2. “concerns over ad fraud, viewability and overall…
1. wtf is my yieldstrategy?risk vs. rewardelaine dela cruz - digital trading directordennis publishing 2. 3 things1. risk vs. reward: 10 questions that shaped our approachto…
1. wt f i s a data strategy ?1 1 t h n o v 2 0 1 4alex lovelesshead of data consulting@alexmloveless 2. why the f**k a data strategy? 3. data = strategy 4. what are your…
1. sue huntsenior director, programmatic 2. how didwe gethere? 3. late 20s/early 30sthe tv set debutsabout 50 years laterbarb is introduced tomeasure audiencesand provide…
8/10/2019 wtf programmatic 1/20thewtf dictionaryexplains, in plain english,the terms and tools ofprogrammatic advertising.digiday8/10/2019 wtf programmatic 2/202automation…
1 wtf is programmatic? real time bidding cheap remnant inventory crappy inventory race to the bottom automation efficiency @carlkalapesi • technology can deliver benefits…
sponsored by wtf upfronts/newfronts table of contents 01 introduction 02 the upfronts: a brief history 06 the newfronts: a briefer history 11 the future 08 the newfronts…
wtf is programmatic advertising? digiday from the editors at digiday: an essential guide to the acronyms and underpinnings of modern digital advertising systems 01. wtf is…
get with the programmatic debunking the industryâs most common myths ten myths in programmatic 1 2 3 4 5 6 7 8 9 10 1 programmatic will inevitably lead to the death of the…
âbiggest challenges in programmaticâ the promise of programmatic programmatic tv targeting age/gender age/gender behavioral/ psychographic data sources nielsen nielsen,…
1. wtf is programmatic? 8.8.17 2. about me 2 senior media strategist the media kitchen 3. agenda 3 • programmatic overview • how does it work? • dco • q&a 4.…
360i template absolut oak how absolut found value in programmatic wtf programmatic december 2016 1 an international group staff members 18,523 of profit from recurring operations…
wtf native at scale matt o’nell founder & principal digiday wtf native october 8, 2015 london five key things a clear definition benefits to buyers and sellers technical…
powerpoint presentation best practices 2 how we buy and sell media is drastically changing. so is how we are consuming and engaging with advertising. 4 how do we continue…
wtf is up with viewability? jeff burkett senior director, sales operations and product strategy @burk504 vendors only care about the buy-side* measurability is just as important…
1 wtf is an ad exchange? by michael smith vice president, revenue platforms and operations, hearst magazines digital media april 30, 2015 5/4/15 © 2015 hearst corporation.…