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SEAMLESSCLEVELAND

—A WAYFINDINGMASTER PLAN

prEfACE

—

In early 2013, Applied began work on a wayfinding master plan in Cleveland. This report summarizes the master plan, providing an overview of the primary recommendations. The illustrations and examples contained within show design intent and context and do not represent the final designs or content.

The master plan has been made possible by Positively Cleveland and the many stakeholders that have contributed their ideas, time and knowledge.

The project does not conclude with this report. There is still much work to do, including designing and planning the system in detail. There will be additional opportunities for stakeholders to contribute and help deliver an integrated information system, across all modes and channels, to deliver a world-class experience navigating the city.

FoREWoRD 1

EXEcuTIvE SuMMARY 3

section 1 WAYfINDING IN CLEVELAND

WHAT IS WAYFINDING? 6

NAvIGATING THE cITY 10

DESTINATIoN cLEvELAND TRAvEL + TouRISM SuMMIT ouTcoMES 15

section 2 CONNECTING THE CITY

STRATEGIc REcoMMENDATIoNS 18

SEAMLESS cLEvELAND 20

— WHERE Do I Go? 22

— HoW Do I GET THERE? 24

— cAN I TAkE WAYFINDING WITH ME? 28

— HoW Do WE MAkE IT HAPPEN? 30

A NEW cLEvELAND 35

— THE BuSINESS TRIP 36

— THE LEISuRE TRIP 38

section 3 DELIVErING THE pLAN

DELIvERING THE PLAN 42

CONTENTS

—

1

fOrEWOrD

—

Since 2010, Cleveland has been capitalizing on an unprecedented $2 billion investment dedicated to revitalizing its travel and tourism infrastructure. Some of these developments include the new Horseshoe Casino Cleveland, Greater Cleveland Aquarium, Cleveland Convention Center and Global Center for Health Innovation.

As development continues, we must also better connect these iconic structures and the communities that surround them.

In November 2011, Positively Cleveland collaborated with several community partners to host the Destination Cleveland Travel + Tourism Summit. More than 200 travel and tourism industry leaders worked together to define Cleveland’s visitor-related destination development priorities for the next five years. One of the six priorities identified was Connectivity + Wayfinding for Visitors.

To kick off this initiative, we partnered with Applied Wayfinding Information Design, a consulting firm that specializes in wayfinding treatments including city sign systems, exhibitions, online communica-tions and transport-journey planning. Similar to their work in Dublin, London and Vancouver, Applied conducted visitor-related legibility and wayfinding research in Cleveland.

As a result, we are able to see Cleveland through the eyes of our visitors and understand what opportunities exist to create a more legible city landscape. This wayfinding master plan recommends a seamless visitor information strategy for Cleveland, paving the way for our journey. However, it is only the beginning.

This plan is shared among our valued partners across the city, including the Downtown Cleveland Alliance, Greater Cleveland Regional Transit Authority, Cuyahoga County Office of Executive FitzGerald, Cleveland Hopkins International Airport and others.

We are so appreciative of their time, energy and commitment to THINK BIG about Cleveland’s future and look forward to working together to create a ‘Seamless Cleveland.’

Frank G. Jackson

Mayor, city oF cleveland

david Gilbert

President and ceo,

Positively cleveland

3

In November 2011, a multi-agency travel and tourism summit identified six key initiatives aimed at improving the visitor experience in Cleveland. One of these initiatives was wayfinding and connectivity.

To better connect our visitors with the elements of our world-class destination, Positively Cleveland commissioned Applied to prepare this wayfinding master plan. Wayfinding is a process that is used to convey the layout of a certain area or location and provide the right amount of information so that it is easily understood. This type of information is essential when navigating any large city due to the vast number of attractions, services and transportation options of which one can take advantage.

A consistent and readily accessible system of wayfinding, that includes its transportation networks, can give a first-time visitor an authentic, memorable and stress-free experience.

Cleveland already provides various types of wayfinding information. However, none are linked together by a consistent set of naming conventions or a comprehensive look and feel. The information that is available has accumulated in a reactive way, and doesn’t connect to an overall plan that places the visitor experience at its center. As a result, we have a disjointed image of the city, its neighborhoods and a transportation system that is difficult to navigate.

This wayfinding master plan proposes how the city can be joined together into a seamless system that supports visitors along their journey. It introduces the use of online planning tools, maps, signage and mobile systems, as well as the details of how each medium can contribute to one consistent and integrated system.

ExECuTIVE SummArY

—

seaMless cleveland

This proposed system is explained in four strategic themes:

WHErE DO I GO? – describes ways in which a seamless wayfinding system can be used to promote the city to business and leisure visitors

HOW DO I GET THErE? – highlights areas where displays of wayfinding information can physically be added to help visitors see more of the city’s attractions using various forms of transportation

CAN I TAKE WAYfINDING WITH mE? – proposes the use of technology to assist travelers and meet the growing expectation that rich and accurate information is available in a digital format

HOW DO WE mAKE IT HAppEN?

– identifies the partnerships and collaboration needed to execute a comprehensive and systematic strategy that will benefit all involved

The master plan concludes with a high-level plan of action, outlining the immediate next steps to establish partner responsibilities and prepare design ideas. The plan will also consider existing commitments to neighborhood projects and street advertising contracts, as well as the relationship to other strategic initiatives.

The master plan supports the idea of a connected Cleveland and affords us an exciting opportunity to go beyond a traditional concept of wayfinding. The potential of partnering with several important entities, including Omni, Cleveland Airport System, and the Greater Cleveland Regional Transit Authority (rta), would offer seamless travel and multi-media flexibility to see, experience and explore the events and attractions of this great city.

5

SECTION 1

WAYFINDING INcLEvELAND

6

WHAT IS WAYfINDING?

Wayfinding is not simply a system that helps tourists find major destinations like the Rock and Roll Hall of Fame and Museum, or explain where to catch transit. Instead, it offers a host of interconnected benefits to the life and economy of the city.

THE BENEfITS Of WAYfINDING

sUstainability

One case study found that providing high quality navigation tools resulted in a 17% shift from automobile to walking, cycling or transit as employees’ primary commute mode.1

In the 1970s, according to the u.s. Energy Information Administration, the United States relied on overseas sources for more than one-third of its oil; today dependence has grown to 56%. By 2025, if nothing is done, that figure could reach 68%.2

A seamless wayfinding system can help modal shift and support an increased use of sustainable transportation, including a change in behavior to park once and walk between destinations.

Wayfinding offers a host of interconnected benefits to the life and economy of the city

PUblic HealtH

By increasing the percentage of people that walk or cycle, wayfinding can support public health.

Trends show that “Americans in general are getting fatter. In 2003, approximately 24% of adult Americans were obese and another 40% were overweight. These numbers have been climbing over the last 20 years. Development patterns that necessitate an over reliance on automobile travel and discourage physical activity are also part of the problem .” 2

Cleveland Clinic states that for people with heart disease who engage in regular, aerobic exercise (such as walking or cycling) there is approximately a 25% reduction in mortality over a 1–3 year time period.

For individuals who are regularly active and who do not have documented heart disease, there is a 50% reduction in risk of death from a heart attack.

1 victoria transPort Policy

institUte (rta, 2003)

2 city oF cleveland

PlanninG dePartMent

3 alliance For bicyclinG &

WalkinG, 2012

4 iMProvinG Walkability,

transPort For london,

sePteMber 2005

5 d.k. sHiFFlet & associates,

2011

6 tns, 2011

WHAT IS WAYFINDING?

—and how can

it help?

7

sPendinG and real estate

The Commission for Architecture and the Built Environment in the uk (2007) showed that on a seven-point pedestrian environment scale, every one point increase in walkability was associated with 5.2% higher retail prices and 4.9% higher commercial rents.

Bicycling and walking initiatives create 11–14 jobs per $1 million spent, compared to just seven jobs created per $1 million spent on highway projects.3

Cost benefit analyses also show that up to $11.80 in benefits can be gained for every $1 invested in bicycling and walking.

Wayfinding is an acknowledged component of improved walkability 4 and it’s clear that wayfinding information, coupled with urban realm improvements, can lead to mode shift, increased pedestrian traffic and increased spending.

toUrisM

In 2012, research containing visitor profiles and perceptions of Cleveland indicated a growing need for wayfinding.

Tourism generated $6.7 billion of revenue in 2011, up 12% from 2009, supporting nearly 9% of salaried employment.5 77% of people coming to Cleveland are leisure visitors, 53% of whom use internet resources and 38% rely on recommendations from family and friends outside of Cleveland. 31% of visitors do not plan ahead and are a natural market for city wayfinding.6

When asking visitors for their perceptions of Cleveland, leisure visitors didn’t think of it as clean or friendly, and business visitors didn’t think the city was easy to get around. Clearly, there is work to do and excellent opportunities exist to improve the Cleveland image and experience.

Improving city wayfinding will help visitors enjoy more of what Cleveland has to offer, spend more time and money and spread the word that it’s a great city.

eXPloration

Connected and predictable wayfinding information for typical multi-modal journeys, from driving to walking to transit, empowers residents and visitors to explore the city.

When that information is absent, inconsistent or inaccurate, it creates a barrier for the user.

Putting the right information in the right places creates the confidence to explore the full Cleveland experience, resulting in an enhanced image of the city, improved reputation and longer stays.

INCrEASED EffICIENCY

Of rOAD NETWOrK

redUced

car Use and

conGestion

iMProved air

QUality

More livable

environMentrePeat visits

GrEATEr KNOWLEDGE

AND ExpLOrATION

lonGer stays

increased

Pedestrian

traFFic

increased

WalkinG

mODALSHIfT

increased

cyclinG

increased

Use oF PUblic

transPort

Greater

social

interaction

redUced

GreenHoUse

Gas eMissions

increased

real estate

valUes

increased

sPend

increased

bUsiness

iMProved

HealtH

increased

PUblic

transPort

revenUes

WAYfINDING

HOW pEOpLE GET

ArOuND CLEVELAND

78% Drive

15% Public transport

and taxis

7% other

78%

15%

7%

77% of people are leisure visitors

WHY pEOpLE VISIT CLEVELAND

14% of people are here on business

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Seve

n D

Ials

case stUdy:

london, United kinGdoM

In 2007, Applied, Transport for London, the City of Westminster and the Central London Partnership developed a pedestrian wayfinding system to encourage people to walk. It was apparent that with more than 30 pedestrian sign systems and countless commercial maps covering the central area, a lack of information was not the issue. However, seeking simplicity, some 45% of people were using the London Underground map for pedestrian navigation. A prototype project was fully conceived, designed, detailed and installed in just six months. The success led other inner London and suburban municipalities to commission expansion projects across Greater London in time for the London 2012 Olympics.

aPPlied desiGned

leGible london WHicH

Has been sUccessFUl

in encoUraGinG PeoPle

to eXPlore neW areas

WitHin london

SuCCESSfuL WAYfINDING

Following the Olympics, hundreds of signs were installed in boroughs across London in combination with Legible London smartphone applications, printed maps and bike rental, improving knowledge of what the city has to offer and how to get around on foot or bicycle. Evaluations of the project have shown impressive benefits in people’s understanding of the local area with a 33% reduction in pedestrian journey times. People’s confidence in walking also improved with 62% of interviewees stating they were encouraged to walk more using the system.

Legible London established the global gold standard for wayfinding research and design, only made possible by the adoption of common design standards by London’s myriad of local government and transport authorities, private companies, land owners, business improvement districts and stakeholders.33%

WALKING CONfIDENCE

Reduction in pedestrian journey times

9

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W Broadway–Willow St

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Lynn Valley

CapilanoUniversity

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North Rd–Cameron St

North Road–Foster Ave

Clarke Rd–Como Lake Ave

Clarke Rd–�� Block

St. Johns St–Barnet Hwy

Ioco Rd–Newport Dr

Guildford Way–Town Centre Blvd

Clarke Rd–Glenayre Dr

St. Johns–Queens St

St. Johns St–Williams St

Guildford Way–Lansdowne Dr

Guildford Way–Falcon Dr

Guildford Way–Johnson St

Pinetree Way–Lincoln Ave

St. Johns St–Moray St

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West Coast Express

For transit information call 604-953-3333 or visit translink.ca

This map shows key transit services connecting urban centres in the Metro Vancouver region

E0495-596 R00 09/11

Metro Vancouver Connections

map not to scale

High frequency rail service.Early morning to late evening, 7 days a week.

Millennium Line


Expo Line

Commuter rail service. Weekday peak hours.During weekday off-peak hours, TrainBus commuter bus service operates on the same route.

West Coast Express


Canada Line

Regular passenger ferry. Early morning to late evening, 7 days a week.

SeaBus

Bus routes providing fast and frequent service. Early morning to late evening.

B–Line Bus Services

Key regular service bus routes connecting urbancentres and transportation hubs, 7 days a week.

Key Bus Connections

Levels of service

To Mission City

case stUdy:

vancoUver, canada

In Vancouver, b.c. six communities were given sustainable travel information which resulted in a 12% increase in public transport use, and an 8% decrease in car travel. In two pilot areas adjacent to SkyTrain stations, public transit increased by 35%. The showcase study demonstrates clearly that, within Metro Vancouver, mode shift can be achieved when people are made aware of the journey options.

Since 2008, Translink, the regional transport authority of Metro Vancouver, has been developing and installing an extensive multi-modal wayfinding strategy across its system of rail, river and bus routes. To increase transit capacity and understanding of the city, easy-to-use network diagrams and walking maps, as well as high quality, consistent signage across all services have been designed by Applied.

aPPlied desiGned

WayFindinG For

translink in sUPPort

oF its FindinG tHat

aWareness can HelP

increase transit Use

by 35%

Alongside improvements in wayfinding for public transport, the city also is rolling out a pedestrian wayfinding system designed by Applied, including 200 on-street information signs alongside tear-off street maps and promotional posters. City of Vancouver research has shown that the system is effective at improving knowledge of the city’s streets and attractions with more than 80% of residents admitting they had little or no knowledge of the downtown area. The system is also effective at encouraging people to choose walking ahead of other forms of transport with 82% of people reporting that they were encouraged to walk using the new system.

LOCAL KNOWLEDGE

81% admitted they had little or no knowledge of downtown

82% were encouraged

to walk using the new

wayfinding system

10

YOu CAN WALK THErE? Whether attending a conference or going to a Browns game, most think that cars and buses are the only way to get around the city. While those options are available, the reality is that visitors are always within a 5–25 minute walk of most destinations. Plans are underway to transform the roadways of Public Square to green space which will, in turn, showcase the ease of getting from the new Global Center for Health Innovation and Cleveland Convention Center to Terminal Tower and the hustle and bustle of Euclid Avenue.

LIVE DOWNTOWN

Over the past few years, the city has experi-enced an influx of new residents entering the downtown area, concentrating in hot spots like East 4th Street and the Warehouse District. These pockets of activity and nightlife are only a stone’s throw away from Public Square, but are essentially nonexistent to most visitors due to poor on-street legibility and lack of directional information. Sparse businesses and storefronts add to the fragmented experience and suggest that there isn’t much that lies beyond the con-fines of Tower City and the Horseshoe Casino.

NAvIGATINGTHE cITY

—Impressions of

cleveland

Never judge a book by its cover. This couldn’t be more fitting for Cleveland. The city offers so much, but hides it very well. Whether visitors arrive by car, plane or public transit, their first impression of Cleveland is overshadowed by the vast number of parking lots and office buildings.

The sense that Cleveland is small and difficult to access is compounded by physical barriers such as the Memorial Shoreway, Cuyahoga River and the now desolate Millionaire’s Row. These areas create major disconnects between Cleveland’s fantastic business, cultural and leisure destinations.

LOVE pArKING When arriving downtown, visitors are greeted by one parking lot after another. While many Clevelanders know exactly where the hidden or not-so-obvious at-tractions and destinations can be found, to a visitor, the first impression of empty lots suggest nothing is going on and there is no reason to visit.

cleveland is a city with much to offer but the fragmentation of its areas makes it difficult to explore

11

WHAT LAKE? Lake Erie and its attractions, such as First Energy Stadium, the Rock and Roll Hall of Fame and Museum and the Great Lakes Science Center, are cut off from the city’s center by the Memorial Shoreway and rail-road. For a first-time visitor, the lakefront offering seems unattainable. While maps show the waterfront attractions exist, the street experience doesn’t provide an intuitive walkable connection from the city to the lakefront.

SECrET TrANSIT CLuB

There’s more? Ohio City and Tremont offer boutique and authentic Cleveland experiences and are actually walkable from downtown (for the more adventur-ous), or easily accessible by transit. Yet the information explaining how to get from one place to another is confusing or, in some cases, doesn’t exist at all.

The Cuyahoga River is another perceived barrier, but by adding some wayfinding information that encourages walking and cycling along the banks of the Flats, this area can be viewed as an asset rather than an industrial barrier.

Detroit Shoreway has reinvented itself over the last few years with the addition of new theaters and restaurant hot spots. Surprisingly, it is only a 15-minute bus ride from Public Square – but most visitors have to figure this out on their own. Even those who live here are unsure. A resident was asked for bus directions and replied, “Ask the bus driver, they know. It’s the only way to learn and I’ve lived here 15 years.”

lake erie is one oF cleveland’s

Most iMPortant natUral

assets, bUt is divided FroM tHe

city by HiGHWay and railroads

JoUrneys to oHio city and

tHe detroit sHoreWay are

HaMPered by a lack oF inForMation

and conFUsinG transit

i have lived here 15 years and still don’t understand the bus system.”

12

DOWNTOWN

LAKESHORE

PUBLICSQUARE

CENTRAL

NORTHBROADWAY

CUDELL

EDGEWATER KINSMAN

CLARK-FULTON

GOODRICH /KIRTLAND PARK

ST. CLAIR-SUPERIOR

GLENVILLE

OHIOCITY

DETROITSHOREWAY

TREMONT

CLEVELANDHOPKINSAIRPORT

UNIVERSITYCIRCLE

SHAKERSQUARE

LITTLEITALY

a sinGle iMaGe oF cleveland

is needed to sHoW HoW

key visitor areas sUcH as

doWntoWn and University

circle connect and relate

to tHe Wider city

concePt sketcH only

THErE’S ANOTHEr CITY? A common observation is that, “Cleveland is very good at hiding itself.” University Circle is known as a world-class center for education, arts and culture. It also is home to the Cleveland Clinic, one of the largest private hospitals in the world and ranked the fourth best hospital in the United States.

Located four miles from downtown, University Circle feels like a separate city. It even maintains its own police force. Deemed as its own leisure and business destination, it’s easy to forget that there is an easily accessible downtown offering, as well. The award-winning RTA HeathLine and the Red Line offer convenient and safe connections between both locations. However, neither area sells the attractions of the other and the visitor has to do a lot of work to figure out how to see both.

Simple inquiries about how to get from University Circle to downtown are often met with, “The Healthline only goes to the Clinic. You have to get the Rapid for downtown.” Wayfinding can help.

lots to do but not enough reason to come.”

WHAT’S BEHIND THE DOOr? Some of Cleveland’s most important attractions and destinations don’t announce themselves. Severance Hall is home to one of the world’s finest orchestras and also plays host to other local events. However, a lack of signage and event information on the building makes visitors question whether the hall is still in use.

Terminal Tower is another proverbial elephant in the room. The building is posi-tioned as the main hub for the rail network and RTA customer information, yet there is no indication of this from the outside.

Instead, the entrance is perceived as more of a business lobby and side entrance to the Horseshoe Casino. Even the Tower City mall isn’t immediately obvious.

The Arcade is one of Cleveland’s oldest landmark destinations, but despite having a sign above the door, isn’t announced clearly to sidewalk travelers. It’s a great cut through between the Civic and Gateway districts, but few would know it exists.

13

cleveland FeatUres a

conFUsinG array oF identities,

naMes and siGnaGe scHeMes

across its Many districts and

neiGHborHoods

TruE VOICE Of CLEVELAND Research shows that visitors like to get advice from local residents, including hotel, bar staff and cab drivers.

The Downtown Cleveland Alliance Ambassadors have a reassuring on-street presence and offer an array of services beyond what their title suggests.

In addition to carrying out civic tasks, such as cleaning and security checks, they also support the police with social services. They serve as guides to any location in the city and can even help with car issues if necessary.

Ambassadors aren’t simply people on the street. They are the genuine, friendly voice of Cleveland.

muLTIpLE IDENTITIES

University Circle and Ohio City currently showcase wayfinding with the implementation of their fairly new on-street systems.

Downtown is a different story, boasting at least seven different ‘official’ district identities, but with little indication of where one stops and the other begins.

A seamless wayfinding system that depicts the individual character of neighborhoods and districts, but is not confused by administrative boundaries, would help visitors see a single Cleveland rather than several areas constantly vying for attention. It also would help cross-sell the city and its unique neighborhoods and districts to both business and leisure visitors.

WHAT’S IN A NAmE? Cleveland is famous for reinventing itself, renaming its local venues and attractions. Nicknames commonly reflect the energy and humor of residents and often become main-stream, tending to “stick” over the years despite officially-mandated ownership and sponsorship changes.

For instance, The Rock and Roll Hall of Fame and Museum is known as the ‘Rock Hall’; Browns Stadium is now named ‘First Energy Stadium’; Progressive Field is still called ‘Jacob’s Field’ or ‘The Jake’; the Global Center for Health Innovation and Cleveland Convention Center are still referred to as the ‘Medical Mart.’

Multiple names are a huge root cause of confusion. Establishing one consistent naming convention for all major attractions and destinations is an important focus in order to create a ‘Seamless Cleveland.’

cleveland’s Many Hidden

GeMs aPPear inaccessible

to visitors becaUse

tHey do not annoUnce

tHeMselves on tHe street

15

DESTINATIoN cLEvELAND TRAvEL + TouRISM SuMMIT ouTcoMES

—Toward a

master plan

The Destination Cleveland Travel + Tourism Summit was the true genesis for a citywide wayfinding project.

Hosted by Positively Cleveland in November 2011, it produced consensus around six core objectives:

— Connect Cleveland visitors using signs, maps and technology

— Improve visitor first impressions in a cohesive, consistent manner

— Allow visitors to easily purchase tickets for multiple attractions

— Provide Cleveland visitors with an authentic Cleveland experience through the eyes of local residents

— Make public transportation a preferred mode of transportation

— Attract visitors to Cleveland through signature events

leaders from the travel and tourism industry agree –cleveland needs better wayfinding

These six objectives are integral aspects of a wayfinding project and provide some guiding principles:

CONSISTENT A system must use the same references, codes and language throughout a journey. This generates a feeling of care for the user, builds trust and creates one comprehensive and connected experience.

COHErENT The information must work as a single system irrespective of how and where it is seen. The designs and content of the wayfinding information must be unique to the identity of the city, yet still offer an interconnected and coherent view of the total offering.

COmpELLING In addition to being functionally efficient and reliable, the information must be attractive and easy to use. The wayfinding system will become an important asset for collateral that promotes Cleveland’s attractions and dispels misconceptions.

17

SECTION 2

coNNEcTING THE cITY

18

STRATEGIcREcoMMENDATIoNS

—Introducing

‘Seamless cleveland’

1 UniFied iMaGe

Create a relevant unifying image of the city so that people can understand where districts are and how they can be accessed.

2 keeP it siMPle

The simpler the information, the easier it will be to understand.

3 one voice

The consistent naming conventions for places and attractions which allow people to communicate what places are and where they can be found. Using familiar codes and references builds credibility in the information.

4 seaMless

Integrating information across transportation and places reflects the real journeys that people make.

5 cross Media

Provide access to information in the places and formats that suit the user. Ensure wayfinding is incorporated into the assets of place marketing.

6 HUMan scale

Information for walking must take account of the shorter distances and realities of getting around on foot. Many cities have been designed for driving so walking seems difficult.

7 inclUsive

Information should be provided so that it does not exclude any group or individual, with a particular focus on people with disabilities.

8 coMPleMentary

Although outdated systems should be removed over time, a system can only succeed by being the single reference for new initiatives. Information projects must be practical.

THE STrATEGY IS BASED ON EIGHT prINCIpLESthis section covers key wayfinding principles, the wayfinding system overview and the four themes under which a ‘seamless cleveland’ will be delivered

19

SEAMLESSSYSTEM

GUIDELINES

COORDINATEDSTREET

FURNITUREMAPPING

SCHEDULES& TIMETABLES

INTERMODALCONNECTIVITY

DIGITALINFORMATION

NETWORK DIAGRAMS

DIRECTIONALINFORMATION

pEDESTrIAN SIGNAGEon-street pedestrian maps and directional information

DIGITAL KIOSKSDigital units showing real-time, event-based information on the street, at airports, hotels and selected attractions

ONLINEDownloadable suite of maps available online via Positively cleveland’s website

DIGITAL DEVICESSatellite navigation/GPS capabilities and downloadable applications for mobile devices such as smartphones

NETWOrK DIAGrAmInformation highlighting public transportation options available in printed and digital forms

rEAL-TImE INfOrmATIONother opportunities for digital screens and temporary signage for event-based information

LEAfLETSA suite of information including mapping to accompany interpretative information

WALKING mApA suite of free printed pedestrian maps specific to shopping destinations, visitor or event information

CYCLING mApBike-friendly route maps for leisure and commuter cyclists supporting the Bikeway Master Plan

TrANSIT AND BIKE SHArE INfOrmATIONIntegrated multi-modal route information and schedules at bus stops, hubs, docking stations and interchanges

DIrECTIONAL SIGNAGEGuide signs easily visible for drivers

WAYfINDING SYSTEm OVErVIEW To make travel across Cleveland seamless, the system should take a holistic approach to wayfinding across its many applications.

20

tHeMe 1

WHErE DOI GO?

SEAMLESScLEvELAND

eXtendinG

stays

broadeninG

cHoice

linkinG tHe

key centers

linkinG

attractions

and events

connectivityairPort

arrival

destination

GUide siGns

WalkinG

inForMation

cyclinG

inForMation

inteGration

WitH eXistinG

systeMs

encoUraGe leisUre & bUsiness visitors by sHoWinG cleveland as an accessible and

easy Place to Get aroUnd

Provide consistent siGnaGe and PlanninG inForMation to Make

MUlti-Modal JoUrneys siMPler

transit

inForMation

tHeMe 2

HOW DO I GET THErE?

21

4 THEmES The strategic recommendations fall within four themes.

In this section we explain each of these themes with wayfinding concepts and recommendations. Some concepts fall under one or more of these themes.

The concepts do not represent final designs and are purely indicative.

tHeMe 3

CAN I TAKE WAYfINDING

WITH mE?

tHeMe 4

HOW DO WE mAKE IT HAppEN?

1 2 3 4

Printed city

MaPs

MaPs For

WalkinG

& cyclinG

dynaMic

WayFindinG

WorkinG

toGetHer

sinGle city

data soUrce

eleMents,

rUles and

aPPlications

Use diFFerent Media to reveal an aUtHentic vieW oF tHe events, services and attractions

tHe city Has to oFFer

ProdUce and ManaGe a systeM tHat deFines and Maintains

tHe inForMation

consistent

naMes

22

HealthLine HealthLineDowntown to

University Circlein just 20 minutes

Every 10 minutes7 days a week

Downtown to

University Circle

NOW SHOWING

Promote the benefits clearly and simply to potential customers. The HealthLine is easy to use, quick, convenient and inexpensive.

Attractions can support each other. On-street digital signs can be used in key locations to highlight events and real-time offers.

broadeninG

cHoice

linkinG

attractions

and events

encoUraGe leisUre

& bUsiness visitors

by sHoWinG cleveland

as an accessible, easy

Place to Get aroUnd

concePt sketcH only

concePt sketcH onlyconcePt sketcH only

23

ROCK AND ROLL

HALL OF FAME

FIRST ENERGYSTADIUM

SCIENCE CENTER

LITTLEITALY

SHAKERSQUARE

CLEVELAND MUSEUM OF ART

CLEVELAND

MUSEUM OF ART

LITTLEITALY

SHAKERSQUARE

I can go toUniversity

Circle

I can godowntown

WALKING FROM HERE

LITTLEITALY

SHAKERSQUARE

Maybe I’ll walk

to E4th after the game?

1 2 3 4

linkinG tHe

key centers

eXtendinG

stays

Give people a simple image of the city and connect key visitor neighborhoods and attractions to make Cleveland appear easy to get around.

Park once and walk – stay and explore. Putting information in the right place can encourage longer stays than originally planned.

concePt sketcH only

concePt sketcH only

concePt sketcH only

24

connectivity

airPort

arrival

DOWNTOWN

LAKESHORE

PUBLICSQUARE

CENTRAL

NORTHBROADWAY

CUDELL

EDGEWATER KINSMAN

CLARK-FULTON

GOODRICH /KIRTLAND PARK

ST. CLAIR-SUPERIOR

GLENVILLE

OHIOCITY

DETROITSHOREWAY

TREMONT


UNIVERSITYCIRCLE

SHAKERSQUARE

LITTLEITALY

A clear, simple image of Cleveland that highlights the key visitor districts and how they connect by transport, helps the visitor understand the city quickly and easily and encourages exploration.

GATES C2–C14

CONCOURSE

C CRapid Transit to Downtown

and University Circle

CONCOURSES A, B, DCustomer Service Center

Baggage Claim Visitors want to connect to their destination smoothly and without thinking. Support key destination links that tie into the full wayfinding system.

Provide consistent

siGnaGe and PlanninG

inForMation to Make

MUlti-Modal JoUrneys

siMPler

concePt sketcH only

concePt sketcH only

25

LAKE ERIE

DOWNTOWNCLEVELAND

PARMAHEIGHTS

KINSMAN

ROCKYRIVER

FOREST HILLPARK

UNIVERSITYHEIGHTS

SHAKERHEIGHTS

Stokes–Windermere

South Harbor

North Coast

W3

SettlersLanding

Superior

AshbyAvalon

Lee

Warrensville

Euclid–E. 120th

E. 105th–Quincy

Drexmore

E. 79th

E. 79th

Woodhill

E. 116thShakerSquare Coventry

Southington Lee

Attleboro

Eaton

Courtland

Warrensville WestGreen

Belvoir West GreenSouthParkE. 55th

E. 34th–Campus

TOWER CITY–PUBLIC SQUARE

UNIVERSITYCIRCLE

S. Woodland

Southington

Onaway

Kenmore

Lynnfield

Farnsleigh

W. 65–LorainWest Boulevard–Cudell

W. 117–Madison

Triskett

WestgateTransitCentre

West Park

Puritas–W. 150

Brookpark

CLEVELAND HOPKINSINTERNATIONAL AIRPORT

BURKE LAKEFRONTAIRPORT

OHIOCITY

Flats East Bank

Rocky RiverLoop

ParmatownTransit Centre

ClevelandMetroparksZoo

TREMONT

LakewoodHospital

MittalSteel

Tri-CEastern Campus

SouthpointHospital

CorlettLoop

Schoolof Arts

DupontLoop

ClevelandMuseum of

NaturalHistory

CLEVELANDCLINIC

CSU

CUYA

HO

GA RIV

ER

Gordon SquareArts District

22

81

11

11

11

HealthLine

3

1010

10

15

14

3

26

20

3 421

FreQUent

transit

netWork

Visitors don’t need to know all of the options. Highlight the most regular and useful connections.

concePt sketcH only

26

14

15

19

transit

netWork

Cleveland CentralStation

Make transit stops obvious. Name the entrances.

transit

inForMation

Explain the options with simple and consistent information. Allow for spontaneous on-street decisions.

LAKE ERIE

WalkinG

inForMation

Encourage exploration and highlight hidden gems at a walking scale.

concePt sketcH only

concePt sketcH only

concePt sketcH only

27

Integrate with the Bikeway Master Plan system and support routes, trails and initiatives like bike sharing.

Rock and Roll Hall of Fame

Parking

First EnergyStadium

destination

GUide siGns

cyclinG

inForMation

ParkinG

GUidance

Use names that connect sought-after destinations.

Link parking options with destinations.

DOWNTOWN

TREMONT

OHIOCITY

SHAKERSQUARE

LITTLEITALY

DETROITSHOREWAY

UNIVERSITYCIRCLE


Agree to consistent naming conventions and hierarchies while retaining individual character.

inteGration

WitH eXistinG

systeMs

APPROVEDNEIGHBORHOOD

NAME


NAME

APPROVEDNEIGHBORHOODNAME

APPROVEDATTRACTIONNAME

APPROVED

ATTRACTION

NAME


NAME


NAME




OHIO CITYDOWNTOWNW25th

EAST FLATS

LAKE ERIE

FIRST ENERGYSTADIUM

concePt sketcH only

concePt sketcH only

concePt sketcH only

concePt sketcH only

concePt sketcH only concePt sketcH only

28

Printed city

MaPs

MaPs For

cyclinG

MaPs For

WalkinG

city of langley wayfinding strategypage 28 strategy report final august 2011

Walking maps must pay particular attention to the level of detail needed to inform a walked journey. Details include using walk times instead of poorly understood linear distances, ensuring the user can place themselves within the map (if displayed) and including pedestrian facilities or barriers to people with limited mobility.

These details are from the Transport for London Legible London project.

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Steps

Steps

Steps

Steps

StepsSteps

Steps

Steps

CoachesCoaches

24hr

24hr

MarbleArch

GreenPark

Oxford Circus

BondStreet

Namibia HighCommission

ChandosHouse

Malta HighCommission

The LondonLibrary

Christie’sEmbassyof Panama

Bahamas HighCommission

IndonesianEmbassy

The Dorchester

EgyptianEmbassy

TheCumberland

OdeonMarble

Arch

Speakers’Corner

Animalsin WarMemorial

University ofWestminster

ArgentineEmbassy

PortugueseConsulate

GrosvenorHouse

Cyprus HighCommission

Embassyof Brazil

Mariott,Park Lane

DurrantsHotel

AlliesSculpture

Embassyof Italy

RooseveltMemorial

MillenniumHotel

Canadian HighCommission

The ConnaughtHotel

The Church ofThe ImmaculateConception

GrosvenorChapel

MayfairLibrary

AustinReed

BurlingtonArcade

RoyalArcade

PoloRalphLauren

Brown’sHotel

May FairHotel

HolidayInn Mayfair

Fortnum& Mason

PiccadillyArcadePrince’s

Arcade

Abercrombie& FitchGieves &

Hawkes

Tiffany& Co.

RoyalInstitutionof GreatBritain

Royal Academy of Arts(Burlington House)

The WestburyMayfair

All SoulsChurch

Houseof Fraser

Royal Societyof Medicine

WigmoreHall

RegentHall

LondonCollege ofFashion

AnimationArt Gallery

British DentalAssociation

Queen’sCollege

TheMandevilleHotel

WallaceCollection

Jurys CliftonFord Hotel

ChurchillHyattRegency

Radisson SASPortman Hotel

ThistleMarble ArchMarks &

Spencer

BerkshireHotel

The Langham,London

Fenwick

MarbleArch

Aquascutum

CurzonCinema

RoyalEmbassy of

Saudi ArabiaThe

ChesterfieldMayfair

WashingtonHotel

FlemingsMayfairHotel

The Ritz

DeBeersHatchards

Asprey

Sotheby’sVoyage

The Audley

Primark

Reiss

Gap

HMV

West OneShoppingCentre

Boots

Debenhams

Next

AppleStore

LondonPalladium

CourthouseHotel

Kempinski

Zara

Burberry

TheCavendishHotel

BBCBroadcasting

House

John Lewis

St Peter’s

Selfridges

H&M

Topshop

NikeTown

Liberty

Hamleys

St George’sHanoverSquare

HandelHouseMuseum

Claridge’s

Embassy ofthe UnitedStates

MontaguSquare

BryanstonSquare

HanoverSquare

BerkeleySquare

GrosvenorSquare

PortmanSquare

ManchesterSquare

LancashireCourt

AdmiralCourt

CavendishSquare

KinglyCourt

CarnabyStreet

South MoltonStreet

St Christopher’sPlace

HeddonStreet

Savile Row

MountStreet

Gardens

GoldenSquare

ShepherdMarket

St ChristopherTitchfield

Cavendish

Portman

Hanover

Grosvenor

Berkeley

SouthMolton

Savi le

Jermyn

Carnaby

5 minute walk

You are here

H Y D EP A R K

M AY F A I R

M A R Y L E B O N E

Picc

adill

y C

ircu

s

Hyde Park

Regent’s Park

Tott

enha

m C

our

t Ro

ad

Marb

le Arch

Edgw

are Road

Baker Street

Marylebone Village

VillagesThe village names are (typographically) the most prominent visual element. Most maps of this kind show two villages.

Integrated transportBus shelters, Tube stations and taxi ranks are clearly and comprehensively marked.

North markerA prerequisite for heads-up mapping is an easily found north marker; these are found on all maps and the bases of signs.

Off-map destinationsNearby prominent locations are signed; generally, these are only a few minutes away.

3D buildingsIllustrations of key buildings are included; these provide a clear sense of scale and strengthen the heads-up nature of the mapping.

NeighbourhoodsContained within the villages, neighbourhoods are distinct clusters of a certain character or shared history.

Building numbersThese are subtly shown for the benefit of users searching for a particular address.

ScaleThe scale of Legible London is measured in time, which research

Named placesBuildings included on the map function both as landmarks and destinations. The importance placed on memorable landmarks by pedestrians justifies their prominence.

Relevant buildingsWith many viable places to highlight, those shown are derived from a comprehensive audit and selection criteria.

Active frontageIndication of clusters of buildings with street-level access for the public; in the West End, invariably shops.

Station entrances/exitsDashed lines leading to white roundels signify underground/interior subways for the Tube.

2.2 Create a welcome

City map design considerations (continued)

2. Recommendations

Themed maps can support different attractions, such as retail or theatre, while retaining core base information used across the city.

Provide network information to encourage new cyclists for commuting and recreation.

Use human scale detail, such as pedestrian crossings, courtyards and building entrances.

Use diFFerent Media

to reveal an

aUtHentic vieW oF tHe

events, services and

attractions tHe city

Has to oFFer

29

DOWNTOWN

GigsTONIGHT

OHIO CITYTREMONT

UCI

BRITE

JOY MACHINES

21 Bus or

81 Bus

21 Bus or

Rapid

HOUSE OF BLUES

HealthLine or Rapid

FIND MY CAR

41 32

dynaMic

WayFindinG

Smartphone applications can be used to plan your trip, as well as during travel.

8

ShareTwitter, Facebook, Foursquare &

GoogleEmbedded social networks allow users to

communicate with other people and see whats happening in real time.

ReviewReviews can be built into the application to

give users insider knowledge.

PersonalizeUsers can augment the view of the application

and map to suit their needs.

Dynamic UpdatesA living map build around an eco-system to

provide the most up to date information direct to your device.

4

This places it ahead of static material because of the following functions:

8










4


8










4


8










4


concePt sketcH only concePt sketcH only

30

BEfOrE TrAVELING TO

pOSITIVELY CLEVELAND

City, dca/uci/cdc, rta, Third party

ODOT

CLE AIrpOrT

CityrTA

City

WorkinG

toGetHer

A successful wayfinding system needs advocates working together to join the seams to appear as one voice.

pLANNING

INTErSTATE

AIrpOrT TrANSIT

ProdUce and

ManaGe a systeM

tHat deFines and

Maintains tHe

inForMation

31

TrAVELING TO

1 2 43

ArrIVING ExpLOrING / fINDING

CITY

dca/uci/cdcCITY

dca/cdc

CITY

dca/uci/cdc, rta, Third party

NOACA

City, dca, cdcpOSITIVELY CLEVELAND

City, dca/uci/cdc

CITY

dca/uci/cdc, Third party

WelcoMe

GATEWAYS pArKING

ArrIVAL mAp

CYCLING

WALKING

mOBILE

32

ROCK AND ROLL

HALL OF FAME

FIRST ENERGYSTADIUM

SCIENCE CENTER

LITTLEITALY

SHAKERSQUARE

FIRST ENERGY

STADIUM

LITTLEITALY

SHAKERSQUARE

GREAT LAKES

SCIENCE CENTER

MAP

LITTLEITALY

SHAKERSQUARE

consistent

naMes

eleMents,

rUles and

aPPlications

Elements are core information assets, such as landmarks.

Rules are how to manage those assets.

Applications are numerous.

A structured and managed approach to providing wayfinding information ensures flexibility and consistency, avoiding ad-hoc decisions that break the system.

Consistent names mean the system joins in a predictable way that helps the user learn.

AppLICATION 1

Sign system

AppLICATION 5

Walking plans

AppLICATION 2

Local walking mapsAppLICATION 8

Supporting maps

AppLICATION 7

Mobile mapsAppLICATION 3

Arrival maps & signs

AppLICATION 4

Online mapsAppLICATION 6

Printed walking guides

ELEmENTSLiving map

Manual

ruLESManual

concePt sketcHes only

33

sinGle city

data soUrce

A single data source ensures the most current, consistent information can be shared across multiple partners and stakeholders, and adapt to particular needs, such as transit or hotels and conferences.

BASE LAYErSmASTEr mAp THEmATIC LAYErS

BASE LAYErS Provided and managed centrally, supporting core functions such as:

— City map — Public bike share data — Walking maps

THE mASTEr mAp A managed database includes the upkeep of the master map, deciding what data is included, how it gets distributed and maintaining accuracy of information.

THEmATIC LAYErS Support commercial functions such as:

— Event data — Social media — Review sites

And, also support partner functions such as:

— RTA live transit information — Business data — Positively Cleveland

attraction data

35

A NEW cLEvELAND—

user journeys in a seamless city

Good wayfinding information is the kind of information we don’t really notice, until something goes wrong.

No route map or schedule at the bus stop? Maybe I won’t take the bus.

No walking maps at the parking lot? Maybe I’ll drive to the restaurant later and use my GPS.

Poorly placed exit signs? Maybe I’m lost.

Whether exploring the city at leisure or adhering to a tight business schedule, visitors need the right information to give them confidence so they can make the most of their visit.

Good wayfinding connects the dots, but doesn’t interfere with a visitor’s experience.

Most important of all, is the consistent use of terms and information hierarchies. This key structural element makes the system predictable and intuitive and supports one of the basic principles of wayfinding – ‘Don’t make me think.’

The following scenarios describe one business and one leisure trip in a ‘Seamless Cleveland’ when wayfinding works.

cleveland is reimagined for a seamless business and leisure trip

36

SArAH IS FlyinG in FroM

canada For MeetinGs at

tHe Global center For

HealtH innovation and

tHe cleveland clinic

Sarah is guided by wayfinding information in the form of signage, printed maps, digital apps and interactive kiosks.

The system directs her from the airport to her destination at The Global Center for Health Innovation. It then recommends places to eat and tells her how to get to her hotel.

Sarah is left with a positive impression of Cleveland, because the places she wanted to go were easy and stress-free to find.

She also is introduced to new, interesting areas in Cleveland, inspiring her to return for a future visit.

DOWNTOWNLAKE ERIE

TREMONT

OHIOCITY

DETROITSHOREWAY


GREENHOUSE TAVERNEAST 4TH STREET

RAPID TOTOWER CITY

TOWER CITY

GLOBAL CENTER FORHEALTH INNOVATION

CL ARK-FULTO N

W ESTB O UL EVA RD

CUD EL L

GO O D RICH/KIRT L AND

PA RK

ST. C LAIR-SUP ERIOR

GLENVILLE

FORESTHILLS

HOUGH

FAIRFAX

CEN T RAL

NORTHB ROADWAY

KINSMAN

BUC KEY E-SHAKER

JEFF ERSO N

LAKEWOOD

KAMMSCORNERS

PURITAS- LONGMEA D

1

SHE ALSO pICKS up A free printed Cleveland map, which advertises a free Cleveland app. Checking the printed map on the Rapid, she can see that she needs to walk across Public Square from Tower City.

AT THE AIrpOrT SHE sees an interactive kiosk. It tells her to take the Rapid to Tower City, then walk.

1

WHAT’S THE BEST WAY TO GET DOWNTOWN?


37

DOWNTOWNLAKE ERIE

TREMONT

OHIOCITY

DETROITSHOREWAY


GREENHOUSE TAVERNEAST 4TH STREET

RAPID TOTOWER CITY

TOWER CITY

GLOBAL CENTER FORHEALTH INNOVATION

CLARK-FULTON

WESTBOULEVARD

CUDELL

GOODRICH/KIRTLAND

PARK

ST. CLAIR-SUPERIOR

GL ENV IL L E

FO RESTHIL L S

HOUGH

FAIRFAX

CENTRAL

NORTHBROADWAY

KINSMAN

B UCKEYE-SHAKER

JEFFERSON

LAKEWOOD

KAMMSCORNERS

PURITAS- LONGMEAD

HEr DESTINATION AND route are confirmed and supported by signs along the way, through The Malls, to her destination.

SIGNS AT TOWEr CITY

clearly direct her to Public Square.

2

SHE ALSO NOTICES some interesting destinations near her hotel in University Circle.

AT THE GrEENHOuSE Tavern, she downloads the free Cleveland app on WiFi and finds her hotel.

ImprESSED WITH THE food, she sees what else Cleveland has to offer. Ohio City, Gordon Square and Tremont pop up, and are all nearby.

THE TrANSIT OpTION shows a HealthLine stop is nearby, reassuring her that she can get to her hotel easily.

4

HEr mEETING fINISHES earlier than expected and she decides to get lunch downtown before heading to the hotel. An on-street map tells her the way to go.

3

2

3

4

WHErE CAN I GET LuNCH?

WHICH WAY TO GLOBAL CENTEr fOr HEALTH INNOVATION?

HOW DO I GET TO mY HOTEL?

38

DAVID IS drivinG in

FroM cincinnati For tHe

Weekend to see

a broWns GaMe

David and his family are in Cleveland for the weekend to see the Browns game. They arrive early and have time to explore what Cleveland has to offer.

Well-designed, consistent signs, maps and apps provide wayfinding information that highlight restaurants and attractions, such as the Hard Rock Cafe and Rock and Roll Hall of Fame and Museum.

This information shows David and his family that First Energy Stadium is within walking distance of the hotel. It also allows David and his family to get to know the city by foot.

David and his family leave Cleveland with memories of a city that is easy to navigate and has lots to do.

LAKE ERIEDOWNTOWN

TREMONT

OHIOCITY

DETROITSHOREWAY

CUDELL

WESTBOULEVARD


COMFORTINN

PLAYHOUSESQUARE

HARD ROCKCAFE

71 EASTFROM CINCINNATI

C–LINETROLLEY

1

ON THE WAY, THEY pASS a sign for the Rock and Roll Hall of Fame and decide to look it up later at the hotel

TO GET TO CLEVELAND their GPS tells them to take the Interstate 71

1

WHAT’S THE BEST WAY TO GET INTO CLEVELAND?


39

LAKE ERIEDOWNTOWN

TREMONT

OHIOCITY

DETROITSHOREWAY

CUDELL

WESTBOULEVARD


COMFORTINN

PLAYHOUSESQUARE

HARD ROCKCAFE

71 EASTFROM CINCINNATI

C–LINETROLLEY

3

4

5

2

CHECKING THE mAp,

David can see that First Energy Stadium is right next to the Rock and Roll and Hall of Fame, and not far from their hotel.

Maybe they won’t drive to the game after all.

4

WHErE SHALL WE GO fOr fOOD?

HOW DO WE GET BACK TO THE HOTEL?

IS THE BrOWN’S STADIum CLOSE?

...that mentions a free Cleveland app that they download on the free WiFi

THEY CHECK IN TO THEIr hotel. On the way out, the concierge hands them a handy city map...

2

DAVID CAN NOW SEE where they are and realizes the bright lights must be PlayhouseSquare – they head there for food...

THEY DECIDE TO HEAD

there for food instead and pass similar maps along the way, confirming their route

HIS KIDS SpOT THE HArD Rock Cafe on a nearby sign and see it’s only a short walk

3

WHEN LOOKING fOr AN alternative route back to the hotel, the app suggests a free C-Line trolley. They easily find a nearby stop.

5

41

SECTION 3

DELIvERING THE PLAN

42

DELIvERINGTHE PLAN

—How do we make

this happen?

PHase 1 PHase 2

conFirM

strateGy & ProJect

obJectives

WayFindinG

standards ManUal

create city

Master MaP systeM

doWntoWn WalkinG

PrototyPe

doWntoWn

sMartPHone aPP beta

steerinG Partners

coMMit to PHase 2

city PrePares

iMPleMentation Plan

43

THE DELIVErY pLAN IS DIVIDED

INTO THrEE pHASES

This master plan is part of Phase 1. Delivery of the master plan will rely on the alignment of many factors. A range of projects have been proposed, which could represent a significant investment that must be shared by various partners.

A seamless objective can only be achieved through collaboration across traditionally distinct professional and administrative boundaries.

In addition, the success of each project is directly related to which stakeholders are involved. For example, a frequent transit network diagram could be produced in isolation and published independently solely for visitor maps.

However, in order to maximize the use of this collateral citywide, the RTA also could integrate the diagram across the network to ensure that the visitor experience is consistent wherever they encounter it.

There also is opportunity for the system to work with existing partners, such as Omni street kiosks. Ideas for dynamic event information were proposed and the success and viability of these projects would be greatly increased with the right stakeholders working together.

Ohio City, University Circle and other neighborhoods already have strong identities and custom wayfinding systems. Master plan projects must work in partnership with these neighborhoods to establish the most appropriate solutions for integrating a seamless citywide system.

Other neighborhoods will be encouraged to be part of a citywide wayfinding system. Incorporating the city map in local signage or adopting the agreed-upon naming hierarchy will fuel a successful system that promotes uniformity.

Cleveland is rapidly changing with major developments proposed for the lakefront, Public Square, the Flats and the University Circle-Little Italy Rapid stop. A seamless wayfinding system that has the strong leadership of a Wayfinding Commission will ensure it is flexible and robust enough to support these changes. A centralized Wayfinding Commission will also ensure the system is implemented, maintained and enforced consistently to deliver a ‘Seamless Cleveland’.

PHase 3

laUncH city

WayFindinG aPProll oUt doWntoWn

roll oUt otHer

districts &

neiGHborHoodsevalUate &

reFine

Maintenance &

UPkeeP

coMPlete

transit inteGration

ProJects

sPeciFy siGn

ProdUcts For

ManUFactUre

44

ACKNOWLEDGmENTS

Positively Cleveland and Applied would like to thank the following organizations for their ongoing support and contributions toward the wayfinding project:

— Aloft Hotel — Bike Cleveland — Building Owners & Managers Association of Greater Cleveland — Campus District, Inc. — City of Cleveland — City of Cleveland - Division of Police — City of Shaker Heights — Cleveland Airport System — Cleveland Museum of Art — Cleveland Browns — Cleveland Cavaliers — Cleveland City Planning Commission — Cleveland Foundation — Cleveland Leadership Center — Cleveland Metroparks — Cleveland State University Wolstein Center — Cleveland-Cuyahoga County Port Authority — Cuyahoga County — Cuyahoga Valley National Park — Detroit Shoreway Community Development Organization — Downtown Cleveland Alliance — Flats East Bank/Fairmount Properties LLC — Global Cleveland — Great Lakes Science Center — Greater Cleveland Aquarium — Greater Cleveland Partnership — Greater Cleveland Regional Transit Authority — Group Plan Commission — Historic Gateway Neighborhood Corporation — Historic Warehouse District Development Corporation — Hyatt Regency Cleveland at The Arcade — LakewoodAlive — LAND studio — Little Italy Redevelopment Corporation — Live! Cleveland (since joined Cleveland Neighborhood Progress) — McDonald Hopkins — MOCA Cleveland — MRN Ltd. — Neighborhood Progress Inc. — Northeast Ohio Area Coordinating Agency — Ohio City Incorporated — Ohio Department of Transportation — PlayhouseSquare — Regional Marketing Alliance — Rock and Roll Hall of Fame and Museum — Severance Hall — Shaker Square Area Development Corporation — Studio Graphique — Team NEO — thunder::tech — University Circle, Inc. — Tremont West Development Corporation

furTHEr INfOrmATION

For further information, please contact:

HannaH FritzMan belsito

Director of Destination Development + Community Affairs

334 EuclidCleveland, Ohio44114

[email protected]

seamless - this is cleveland · the master plan has been made possible by positively cleveland and...

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