sas & social media: what's in it for me?!?!

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Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved. SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada

Post on 18-Oct-2014

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The world of social media provokes a wide range of response: useful, or useless? As a SAS user, there's a whole host of support and networking options available to you to help grow your own personal brand as a 'SAS user'. This presentation will give insight into how SAS Canada is helping to support SAS users through connections, conversations and content.

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Page 1: SAS & Social Media: What's in it for Me?!?!

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada

Page 3: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SHOW

OF

HANDS

Page 4: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS Social Media Engagement Survey

Page 5: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Overall Results

686 respondents (16% response rate)

Spread across all geographies

LinkedIn, Facebook most popular

Most usage is at home (56%) not at work

Clear desire to keep public/private separate

Page 6: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Overall Results: Golden Horseshoe

7% of all respondents from Golden Horseshoe

55% using SM (LinkedIn) for professional networking

SAS and Social Media

52% search for Education-related items

55% for user group meetings/discussion groups/assets

Even split between LinkedIn/Facebook for usage (social v professional?)

Page 7: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

And now…. the gifts! Thank-you, GHSUG!

David Borth

Jim Burkhardt

Bill Droogendyk

Martha Fabri

Barry Hong

Ron Kaine

Mark Morreale

Kristen Palmer

Leonardo Perdomo

Martin Pomaranski

Sueheir Saddik

Denis Semwogerere

Leslie Urquhart

Debbie Weisensee

Page 8: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS Brings It All Together

Page 9: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

LinkedIn

Page 10: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

LinkedIn: GHSUG

Page 11: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs

Page 12: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs: Non-Corporate

Page 13: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs: Non-Corporate

Page 14: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs: Non-Corporate

Page 15: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

YouTube

Page 16: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

YouTube: SAS Canada Users Group Playlist

Page 17: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Facebook: GHSUG

Page 18: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Twitter

Page 19: SAS & Social Media: What's in it for Me?!?!

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

DIVE

RIGHT

IN!

Page 20: SAS & Social Media: What's in it for Me?!?!

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

THANK YOU!

Matt Malczewski, Communities Manager

Email: [email protected]

Twitter: @Malchew (www.twitter.com/Malchew)

LinkedIn: Matt Malczewski

Blog: Musings from An Outlier: the SAS Users Blog

YouTube: SASSoftware Channel