sas & social media: what's in it for me?!?! (data mining edition)

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Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved. SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada

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Page 1: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada

Page 3: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SHOW

OF

HANDS

Page 4: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS Social Media Engagement Survey

Page 5: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Overall Results

686 respondents (16% response rate)

Spread across all geographies

LinkedIn, Facebook most popular

Most usage is at home (56%) not at work

Clear desire to keep public/private separate

Page 6: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Overall Results: Toronto

36% of all respondents from GTA

92% using SM ( predom. LinkedIn) up to 5 hours a week

49% for professional vs. 15% social

SAS and Social Media

70% for technical support

51% search for Education-related items

49% for user group meetings/discussion groups/assets

21% for SAS-specific networking

Page 7: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

And now…. the gifts! Thank-you, GTA!

Aaron Deng Mahendra Munidasa

Alain Boudreault Marta Rostan

Alan Meisner Olia Kchik

Ananth Nama Rehan Syed

April Lei Roger Zhang

Art Tabachneck Ross Hamilton

Bruce Densmore Ruth Croxford

Daniel Liu Shan Ali Rasul

Dina Duhon Stephen Leung

Emily Lee Steven Frensch

George Ho Ted Yeung

Helen Li Terry Eastman

Henry Jing Valentina Broussilovskaia

Jian Yuan Victor Leung

Jing Gu Victor Zurkowski

Jinsong Zhang Wallace Law

John Lam Wei Lu

Jorge Silva Wei Pan

Julia Huang Yongseok Choi

Kamran Jafry Zlatko Zahirovic

Leo Guelman

Luiz Simonetti

Mabub Khandoker

Page 8: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS Brings It All Together

Page 9: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

LinkedIn

Page 10: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

LinkedIn: Toronto Data Mining

Page 11: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs

Page 12: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs: Non-Corporate

Page 13: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs: Non-Corporate

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

YouTube

Page 15: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

YouTube: SAS Canada Users Group Playlist

Page 16: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Facebook: Toronto Data Mining

Page 17: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Twitter

Page 18: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

DIVE

RIGHT

IN!

Page 19: SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

THANK YOU!

Matt Malczewski, Communities Manager

Email: [email protected]

Twitter: @Malchew (www.twitter.com/Malchew)

LinkedIn: Matt Malczewski

Blog: Musings from An Outlier: the SAS Users Blog

YouTube: SASSoftware Channel