Right of BoomAfter EOD

Alex ZaheerCS

Cyberpolicy

Andreas PavlouPhysics/International

Security

Nitish KulkarniHardware

Engineering

Alex RichardCS

Gaurav SharmaGSB

Main Sponsor: OSD // JIDAUS Army Explosive Ordnance DisposalUS Air Force Explosive Ordnance DisposalFBI Bomb Squad – San FranciscoUS Army Asymmetric Warfare GroupUS Central CommandDIUxWolters Kluwer RomaniaBooz Allen HamiltonCrossdeck, Inc.

We seek to advance JIDA’s mission of countering improvised threats by developing systems, workflows, and incentives for allied foreign militaries with the goal of improved intelligence fidelity.

11Interviews

2Buyers

97Total

Interviews

6Experts

Hypotheses + Future PlansHypothesis: Current devices are not used due to hardware and ‘grabbability’ issues.

Hypothesis: Gamification is a valid strategy to get end-used buy-in at low operational cost

Hypothesis: Current technical solutions, if combined, will provide a solution of equal quality to standalone development in a shorter timeframe

Hypothesis: End users in host nation forces are interested in detailed real-time information on IED location and metadata

Next Week:- Suggest improvements on HYBRID deployment workflow to JET

teams in-theater- Develop combined deployment and operation of HYBRID and INDURE

apps

11Interviews

2Buyers

97Total

Interviews

6Experts

X

X

Customer DiscoveryProduct Managers• J8 Program

Coordinator, JIDA/OSD• J6 Operations,

JIDA/OSD

Concept Developers• [Stanford]• PiX SETA, CENTCOM-

OM• JIDA JCAAMP SETA

Users• Afghan Special Forces

Colonel• J2 Analysts, JIDA• JIDA Kuwait

Recommenders• Knowledge Manager,

CENTCOM• EOD Team Lead Sgt.,

65th Ordnance Company, US Army

• JET [Joint Expeditionary Team – JIDA]

• FBI SF Bomb Defusal Team

• Organizational theory professors

• Palo Alto PD• Palo Alto Bomb Squad• Capt. US Army, 101st

Airborne• Ret. 3 Star General

Saboteurs• JIDA Classification

Office• Sericore (vendor

that developed HYBRID)

Buyers• Deputy Director,

IEM, JIDA• FBI San Francisco

Bureau• CGTF-OIR,

CENTCOM

[Full Names Redacted For Privacy]

Experts• Mac Lead @ Apple

Computer• J2 Analysts, JIDA

Mission Achievement

Beneficiary Mission Achievement

JIDA J2 and J5 Accurate & reliable flow of EOD post-incident data from Host Nation forces

JIDA J6 (deployed JIDA)

System for EOD post-incident reporting that is 1) simple & easily marketable to Host Nation forces and 2) meets technical specifications for environment

Host Nation EOD EOD post-blast reporting system that matters to conventional forces (difficult)

US EOD EOD reporting system that is simple to use and does not interfere with already complex operations.

Products& Services

Successful and meaningful

deployment & upkeep of

systems that facilitate IED

reporting

- Development of products relevant to mission that actively incite increased intel gathering

- Products that are easily pitched to Host Nation forces -- makes work of training/interacting with top brass in Host Nation militaries more positive experience

Customer Jobs

-incent Host Nation to engage with JIDA

mission for IED intel

Lack of communication regarding pains and pain relievers between field and state basedLack of Host Nation interest in products developed by US MIL

Gains

Pains

Gain Creators

Pain Relievers

-Improved relations with Host Nation forces-Actionable products to give to Host Nation forces, conventional

- Delivery of system that is systematic and/or simple to train with

- Delivery of system that not only overcomes technical challenge of area, but also helps incentivize reporting for problem that is not always a priority to Host Nation forces

Virtual Threat Toolkit: Value Proposition Canvas for JIDA J6 (deployed JIDA)

Solution = A+B

JIDADC

(Organizational)

Forward Deployed

(Technology Products)

[UNCLASS]

JIDA DB

PIX/INDURE APP

HYBRID APP

INDUREDB

[UNCLASS][FOUO][S/TS]

[UNCLASS]

Solution A

HYBRID

Enhanced deployment via improved host nation

partnerships

Concerted campaign to

promote importance of reporting

to leadership

Solution B

INTERNET

AFGHAN NETS

SIPRnet

NIPRnet

DOD (DISA)APAN

DOD (NGA)

PiX

DOD (DISA)APAN

AF RONNASharePoint 2010

BASEERNIMS

CIDNE

RED DOT

DAIIS PORTALS

HERMESOpen Source

Program

CDCDissemination

Program

Dept. of Army Intelligence Information System

SmartphoneWeb Browser

PiX Android/iOS Apps

INDURE Android View/Report App

INDURE Android View/Report App

JIDA HybridReporting App

SOCCENT ATAKTactical Ops App

PiX SMS

PiX WIKIMediated WIKI

INDURE API

IRAQ/Other Nets

Collaboration PortalZimbra/Sharepoint 2007

FOUO/SBU

INDURE Reporting/DB

GPSMapping

Current Information Tradespace

“No matter how good it is, no one wants to do paperwork on it” – Senior Exec on Mac Team

@Apple

Joint Improvised Threat Defeat Agency

ARMY Research LabNAVEODTECHDIV

ARMY Asymmetric Warfare GroupUS Central CommandUS Army EODUS Air Force EODFBI Bomb Squad – SFDefense Threat Reduction Agency

Palo Alto Police Department

Post-Incident Reporting- Ensuring high volumes of detailed IED reporting data- Host nation forces continue to develop scalable intel reporting

Bridge - bridging the gap between forward deployed technicians and remote technicians IED collection capabilities and analysis

Alignment of Incentives

High-speed intelligence allows for same-day incident analysis

Improved Reporting – a richer data set for JIDA’s analysis

Improved, targeted deployment strategy for HYBRID

Engineers - contractor/DARPA may provide technical insight

EOD Technicians – iterative design process needs more user input

JIDA JET TEAM -Insights regarding deployment of HYBRID

Host Nation Forces - NEED: intel, interest - HOW: Incentivize - SABOTEURS: why help?JIDA- NEED: increased reporting- HOW: incentivizing coalition forces- SABOTEURS: Bureaucratic Dissonance

Team to address reporting problem in place-JIDA would benefit from an organizational process MVP outlining potential changes to workflow and implementation-Can meet with vendors, devs, deployment to test + iterate

Primary - JIDA(J2 (Intelligence) and J5 (Strategic Plans and Policy))-Forward Deployed JIDA (J6)- Host Nation EOD- US EOD

Fixed:Software redevelopmentIT Management/maintenanceDeployment retraining

Mission Achievement CriteriaEnable clear, common-sense communication of accurate actionable intel and post-incident reporting and analysis dissemination.

Accurate high-volume post-incident IED reporting

Variable:MaintenanceEquipment retrofitEquipment refurb

Products& Services

-Higher-fidelity post-incident EOD analytics

and reporting-Higher-

accuracy device classification

and intelligence

- Gain and document intelligence from host-nation security forces as they encounter IEDs

-Alignment of incentives between foreign EODs and JIDA such that blast data is reported

-Bringing coalition forces into intelligence umbrella

Customer Jobs

-Analyze IED patterns and provide

actionable intel

-Lack of information on evolution of IED’s utilized by insurgents and their tactics-Insufficient deployment of HYBRID and training of host militaries to use it

Gains

Pains

Gain Creators

Pain Relievers

-Accurate reporting data on IED usage-Development of predictive models for insurgent use of IEDs

- -Reduction of communication barrier between US analysts and host nation security forces in the field

- -Transition from material incentives to informational and culturally oriented incentives, allowing for more sustainable cooperation

Virtual Threat Toolkit: Value Proposition Canvas for JIDA J2 and J5

Virtual Threat Toolkit: Value Proposition Canvas for Host Nation EOD

Products& Services

-Integrated platform for

both reporting raw intel and

receiving analysis

-Gamified EOD analytics and

reporting

- -Timely and refined intelligence on IEDs and the tactics of insurgents using them

- -EOD commander analytics and transparency Slight changes in workflow of reporting to make it more of a positive experience

-Customer

Jobs-Assess and defeat

IEDs-Restart report

workflow

-Lack of information on evolution of IEDs utilized by insurgents and their tactics

Explosive Ordnance Disposal Teams

Gains

Pains

Gain Creators

Pain Relievers

-Less host nation soldiers dying-Improved counter-IED capabilityCredibility, pride in work

- - Reduction of communication barrier with base-deployed US forces

- -Less likely to encounter IEDs without being forewarned

Virtual Threat Toolkit: Value Proposition Canvas for US EOD

Products& Services

Analysis of organizational strategies and best practices to work with host nation

military forcesAn analysis of downstream

effects

- - Improved organization efficacy, and better two way information exchange

- Increased proficiency with JIDA’s HYBRID app and ability to incorporate it into host-nation EOD training for higher fidelity intelligence

Customer Jobs

-Train host nation military EOD technicians

Lack of good working relationships between host nation forces and American advise and assist forces

Explosive Ordnance Disposal Teams

Gains

Pains

Gain Creators

Pain Relievers

-Less Iraqis dying-Less American advisors dying -Increased host nation force competency and self-sufficiency-Better situational awareness in conflict zones

- -Less likely to encounter IEDs without being forewarned

- -Creating better working relationships between US and host nation forces

Coalition EOD Technicians

US POC[JET]

[ONSITE]

FBI[CONUS]

DOD EOD DATABASE[CONUS]

JIDA DATABASE[CONUS]

US AIR FORCE EOD[CONUS]

US ARMY EOD[CONUS]

US NAVY EOD[CONUS]

[UNCLASS]

[UNCLASS]

[UNCLASS][FOUO[S/TS]

Information flow, in an ideal world(still valid)

[UNCLASS][FOUO][S/TS]

[UNCLASSFOUOS/TS] [UNCLASS

FOUOS/TS]

Virtual Threat Toolkit: Value Proposition Canvas for FBI/Law Enforcement

Products& Services

Information awareness to

analyze downstream effects and

improve domestic CT

efforts

- - Improved organization efficacy, and better two way information exchange between DOD/IC partners

- - Improved situational awareness about the improvised threat environment

- Positive working relationship with fellow US forces

Customer Jobs

-Increased information awareness

Lack of a cohesive relationship between DOD/IC and civilian forcesMultiple organizations on the civilian side making quasi-redundant reports off of same source data

FBI/Police Bomb Squads

Gains

Pains

Gain Creators

Pain Relievers

-Lower risk of a catastrophic IED event-Easier info sharing means improved info sharing between divisions-Better situational awareness of device information spread and technology proliferation

- -Less likely to encounter new types IEDs in domestic CT situations

- -Creating better working relationships between military, IC, and civilian forces