Session 1.5: Who Are The Beneficiaries?

Pete Newell, Tom Byers, Joe Felter, Steve Blank

Agenda

• Lecture: Beneficiaries

Customer Development in the DoD/IC: Beneficiaries

Concept Developer

- Write concepts and conceptualizes the capabilities required to support them

- Focus is on 10-30 years out from present

Masters the art of the imaginable

The Major Players

Concept Developer

- Write concepts and conceptualizes the capabilities required to support them

- Focus is on 10-30 years out from present

Masters the art of the imaginable

Capability Manager

- Writes Requirements that will achieve the capabilities imagined by the Concept Developer

- Integrates capabilities (DOTMLPF)

- Focuses on 3-10 years out

Masters the art of what’s possible

The Major Players

Concept Developer

- Write concepts and conceptualizes the capabilities required to support them

- Focus is on 10-30 years out from present

Masters the art of the imaginable

Capability Manager

- Writes Requirements that will achieve the capabilities imagined by the Concept Developer

- Integrates capabilities (DOTMLPF)

- Focuses on 3-10 years out

Masters the art of what’s possible

Program Manager

- Buys things that meet the capability managers’ requirements

- Operates on a Congressional budget cycle: now to 3 years out

Masters the art of what’s available

The Major Players

Concept Developer

- Write concepts and conceptualizes the capabilities required to support them

- Focus is on 10-30 years out from present

Masters the art of the imaginable

Capability Manager

- Writes Requirements that will achieve the capabilities imagined by the Concept Developer

- Integrates capabilities (DOTMLPF)

- Focuses on 3-10 years out

Masters the art of what’s possible

Program Manager

- Buys things that meet the capability managers’ requirements

- Operates on a Congressional budget cycle: now to 3 years out

Masters the art of what’s available

User- Focuses on the

moment- Has problems they

can’t explain- Gets no vote…except

when...

Achieves the impossible with what is on hand

The Major Players

Concept Developer

- Write concepts and conceptualizes the capabilities required to support them

- Focus is on 10-30 years out from present

Masters the art of the imaginable

Capability Manager

- Writes Requirements that will achieve the capabilities imagined by the Concept Developer

- Integrates capabilities (DOTMLPF)

- Focuses on 3-10 years out

Masters the art of what’s possible

Program Manager

- Buys things that meet the capability managers’ requirements

- Operates on a Congressional budget cycle: now to 3 years out

Masters the art of what’s available

User

- Focuses on the moment

- Has problems they can’t explain

- Gets no vote…except when...

Achieves the impossible with what is on hand

The Major Players

How this problem And this proposed solution

That’s agonizingly slow – so where are the islands of innovation?

Became this solution

The Advantages of Dual use Technologies

Questions to ask everyone you talk to

- What operating concept is this problem related to (why is this a problem) and who authored the concept?

- If you can’t share the concept with me because it is classified or the distribution is limited, can you explain a commercial concept that is similar?

- Who is/are the capability manager(s) that will eventually write a requirement for the solution we might come up with?

- What engineering development centers, national labs etc. are doing research into the technology associated with the gap this problem falls in?

- Who is/are the Acquisition Program Manager(s) who will eventually buy the solution?

- Who will use a solution to this problem? If I can’t access them directly do you know of anyone with a similar problem in the commercial world?

How do I find out more?