Right of BoomSurgical-grade EOD, after

Alex ZaheerCS

Cyberpolicy

Andreas PavlouPhysics/International

Security

Nitish KulkarniHardware

Engineering

Alex RichardCS

Gaurav SharmaGSB

Main Sponsor: OSD // JIDAUS Army Explosive Ordnance DisposalUS Air Force Explosive Ordnance DisposalFBI Bomb Squad – San FranciscoUS Army Asymmetric Warfare GroupUS Central CommandDIUxWolters Kluwer RomaniaBooz Allen HamiltonCrossdeck, Inc.

We seek to advance JIDA’s mission of countering improvised threats by developing systems, workflows, and incentives for allied foreign militaries with the goal of improved intelligence fidelity.

13Interviews

7Experts

74Total

Interviews

6Buyers

Customer Discovery

Product Managers• J8 Program

Coordinator, JIDA/OSD• J6 Operations,

JIDA/OSD

Concept Developers• [Stanford]• PiX SETA, CENTCOM-OM• JIDA JCAAMP SETAUsers• Iraqi / ANA

acquisitions chiefs• J2 Analysts, JIDA

Recommenders• Knowledge

Manager, CENTCOM

• EOD Team Lead Sgt., 65th Ordnance Company, US Army

• JET [Joint Expeditionary Team – JIDA]

• FBI SF Bomb Defusal Team

• [Organization theory professors] Prof. Bob Sutton, GSB

Saboteurs• JIDA

Classification Office

• Afghan National Army/Iraqi Security Forces

Buyers• Mr. James P.

Craft, Deputy Director, IEM, JIDA

• FBI San Francisco Bureau [Sean]

[Full Names Redacted For Privacy]

Hypotheses + Future PlansHypothesis: Iraq and Afghanistan are different enough environments that different solutions may be warranted.

Hypothesis: A sounding board is a more efficient solution than an app.

Hypothesis: We will not get access to a copy of sample devices.

Hypothesis: We should not be building a technical solution, instead do organizational consulting.

Next Week:

- Investigating data payment incentive schemes (some n accurate reports lead to free cell phone plans)

- Continue conversations with organizational theory experts

13Interviews

3In MENA

?

74Total

Interviews

6Buyers

Coalition EOD Technicians

(US Point of Contact)JET

Coalition EOD Commanders

US FOB[EOD]

Post-incident reporting

Some Intel Assistance (?)

Some Incentive/Assistance (?)

JIDA[CONUS]

Coalition EOD Technicians

US POC[JET]

[ONSITE]

FBI[CONUS]

DOD EOD DATABASE[CONUS]

JIDA DATABASE[CONUS]

US AIR FORCE EOD[CONUS]

US ARMY EOD[CONUS]

US NAVY EOD[CONUS]

[UN

CLA

SS]

[UNCLASS]

[UNCLASSFOUOS/TS]

Information flow, in an ideal world

[UNCLASSFOUOS/TS]

[UNCLASSFOUOS/TS] [UNCLASS

FOUOS/TS]

[UNCLASSFOUOS/TS]

INTERNET

AFGHAN NETS

SIPRnet

NIPRnet

DOD (DISA)APAN

DOD (NGA)

PiX

DOD (DISA)APAN

AF RONNASharePoint 2010

BASEERNIMS

CIDNE

RED DOT

DAIIS PORTALS

HERMESOpen Source

Program

CDCDissemination

Program

Dept. of Army Intelligence Information System

SmartphoneWeb Browser

PiX Android/iOS Apps

INDURE Android View/Report App

INDURE Android View/Report App

JIDA HybridReporting App

SOCCENT ATAKTactical Ops App

PiX SMS

PiX WIKIMediated WIKI

INDURE API

IRAQ/Other Nets

Collaboration PortalZimbra/Sharepoint 2007

FOUO/SBU

INDURE Reporting/DB

GPSMapping

Current Information Map

A device with the current product (reporting product) is en route via courier!

Joint Improvised Threat Defeat Agency

ARMY Research LabNAVEODTECHDIV

ARMY Asymmetric Warfare GroupUS Central CommandUS Army EODUS Air Force EODFBI Bomb Squad – SF

Post-Incident Reporting- Ensuring high volumes of detailed IED reporting dataSaving lives- Using VAA/PAA to mitigate allied casualties

Bridge - bridging the gap between forward deployed technicians and remote technicians IED collection capabilities and analysis

Alignment of Incentives

High-speed intelligence allows for same-day incident analysis

Improved Reporting – a richer data set for JIDA’s analysis

Engineers - contractor/DARPA may provide technical insight

EOD Technicians – iterative design process needs more user input

JIDA JET TEAM

Coalition Forces - NEED: intel, supplies - HOW: Incentivize - SABOTEURS: BureaucracyJIDA- NEED: increased reporting- HOW: incentivizing coalition forces- SABOTEURS: Over-classification

SEE NEXT SLIDE [WE HAVE A PICTURE]

JCAAMP

Primary - JIDA (Matt, Carrie, James)- EOD (Ike, Ethan, Christine, Whitner, especially J2 (Intelligence) and J5 (Strategic Plans and Policy)- Coalition EOD (Sgt. Bashir)- Other coalition forces (Romania, Georgia, Bulgaria: no contacts)- Other entities such as FBI (Sean)

Fixed:Software developmentIT Management/maintenanceDeployment training

Mission Achievement CriteriaEnable clear, safe, common-sense communication of time-sensitive high-stress technical information accurate actionable intel and post-incident reporting and analysis dissemination.

Accurate high-volume post-incident IED reporting

Variable:MaintenanceEquipment retrofitEquipment refurb

[Full Names Redacted For Privacy]

Identify and Approve

Acquire, Assess, and

Deploy Initiative

Transition, Transfer, or Terminate

Time

Ris

kMMC – Deployment

JIDA JCAAMP

Development: 4-12 monthsDeployment and Assessment: 12-24 months

Transfer to other military services

JIDA’s current lead in Iraq sent us JIDA’s current deployment program.

However, we can’t talk about any insights derived from it because they asked us not to

share outside our team.

Products& Services

-Higher-fidelity post-incident EOD analytics

and reporting-Higher-

accuracy device classification

and intelligence

- Gain and document intelligence from Iraqi security forces as they encounter IEDs

-Alignment of incentives between foreign EODs and JIDA such that blast data is generated

-Bringing coalition forces into intelligence umbrella

Customer Jobs

-Analyze IED patterns and provide

actionable intel

-Lack of information on evolution of IED’s utilized by insurgents and their tactics-Reliance on material incentives to coerce Iraqis into giving intel

Gains

Pains

Gain Creators

Pain Relievers

-Accurate reporting data on IED usage-Development of predictive models for insurgent use of IEDs

- -Reduction of communication barrier between base-deployed US forces and Iraqi security forces in the field

- -Transition from material incentives to informational incentives, allowing for more sustainable cooperation

Virtual Threat Toolkit: Value Proposition Canvas for JIDA J2 and J5

Explosive Ordnance Disposal Teams

Virtual Threat Toolkit: Value Proposition Canvas for Host Nation EOD

Products& Services

-Integrated platform for

both reporting raw intel and

receiving analysis

-Gamified EOD analytics and

reporting

- -Timely and refined intelligence on IEDs and the tactics of insurgents using them

- - EOD commander analytics and transparency

Customer Jobs

-Assess and defeat IEDs

-Restart report workflow

-Lack of information on evolution of IEDs utilized by insurgents and their tactics

Explosive Ordnance Disposal Teams

Gains

Pains

Gain Creators

Pain Relievers

-Less Iraqis dying-Improved counter-IED capability

- - Reduction of communication barrier with base-deployed US forces

- -Less likely to encounter IEDs without being forewarned

Virtual Threat Toolkit: Value Proposition Canvas for US EOD

Products& Services

Analysis of organizational strategies and best practices to work with host nation

military forcesAn analysis of downstream

effects

- - Improved organization efficacy, and better two way information exchange

Customer Jobs

-Train host nation military EOD technicians

Lack of good working relationships between host nation forces and American advise and assist forces

Explosive Ordnance Disposal Teams

Gains

Pains

Gain Creators

Pain Relievers

-Less Iraqis dying-Less American advisors dying -Increased host nation force competency and self-sufficiency-Better situational awareness in conflict zones

- -Less likely to encounter IEDs without being forewarned

- -Creating better working relationships between US and host nation forces

PiX JIDA SQL DB

PiXMENA

US DOD

Coalition end-userApp

New AppO

pen API

Open API

(Confusing) API

(Confusing) API

MVP

MVP (v?)Incentives to

share information

AfghanistanSocial Engineering

(open sharing of tactics, training, and procedures)

IraqActionable Intelligence(sharing actionable intelligence + sounding boards to save lives)

JIDAInformation Gain