Product FitDoing the right thing the right way

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What causes a solution to fail?

• Size – too big• Weight – too heavy• Form Fit – “just not right”• Durability – in the conservative estimate of the user• Complexity – in the user’s cognitive ecosystem• Integration - too early or not at all

Forward Operating Base (FOB) Observation Post (OP)

Mission Planning UAS Aviation Route Clearance

Security Patrol Logistics Patrol

Mission Planning UAS Route Clearance

Security Patrol Logistics Patrol

Battlefield Calculus

• Multiple minds vs one mind • Computer power vs brain power • Available data vs time to make a decision • Peripheral vision vs tunnel vision• Single point of failure vs multiple points of failure• Multiple paths to success vs single path to success

Looking for conflict?

What else gets in the way?• Users don’t know what they want until they see it• Problem solvers who don’t listen to users• No champion on the ground• Cognitive cost of making a change• One trick ponies and a lack of integration• Inability to scale (vendor, suppliers, contracts, $)• Poor training (not the 1st time, but the 2nd & 3rd)

Questions?