h4d lecture 2 stanford 2016 value proposition canvas

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Value Proposition Canvas Perspective depends on your angle of view

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Page 1: H4D Lecture 2 Stanford 2016 value proposition canvas

Value Proposition CanvasPerspective depends on your angle of view

Page 2: H4D Lecture 2 Stanford 2016 value proposition canvas
Page 3: H4D Lecture 2 Stanford 2016 value proposition canvas

Beneficiaries (and Advocates?)Value Proposition

BeneficiariesJobs

Gains

Pains

Gain Creators

Pain Relievers

Products and

Services

Page 4: H4D Lecture 2 Stanford 2016 value proposition canvas

Who are the primary beneficiaries?

Who are the other beneficiaries?

Page 5: H4D Lecture 2 Stanford 2016 value proposition canvas

What’s the value proposition:

• To the sergeant?• To the mechanics?• To the base commander?• To Exponent?• To the MRAP Program Manager