80% of the UK’s wealth owners are over 50As average life expectancy and the older consumer market increases so does the number of older people living with some cognitive or physical disability. This doesn't change their value as consumers but it does change their needs as customers.

provides essential training for businesses of all sizes to help your staff recognise the needs of older people, to provide seamless customer service and to help grow your customer base.

‘Understanding the needs of older customers living with dementia is not only good practice, it’s also good business.’

Hugh Ford, Managing Director Retail, Age UK

Over 800,000 people in the UK live with dementia.Their annual spending power is over £11billion. Are your staff trained to meet their needs?

Are you tuned-in to the UK’s biggest consumer market?

Essential to your businessOlder customers present an enormous opportunity for companies willing to address their needs. Many people living with dementia are actively engaged as valued customers, but businesses do not meet their needs can't expect to keep their custom.

Everyday consumer activity can be a challenge for this growing number of customers, but with proper training your staff can ensure the experience is a good one, build a valuable relationship and establish a reputation for considerate and professional service.

Remember Me gives your business the knowledge and skills to fully engage with this growing group of consumers.

Good service is good businessRemember Me can help you to grow your business.

• Grow customer loyalty through a satisfying consumer experience.

• Attract wider audiences seeking a complete service proposition that is easy to use.

• Engage fully with the growing number of customers living with dementia.

• Support compliance with the Equality Act 2010 as a leader of dementia-friendly customer service.

Remember Me Training in tune with your businessRemember Me training packages are cost effective and designed specifically for your business.

Flexible training: whether it's e-learning, face-to-face or a one-day event, we will adapt to meet your needs.

Professional trainers: seasoned professionals, with the skills to inspire your staff and transform your business service.

Innovative teaching techniques: an innovative and exciting programme that engages your staff and will revolutionise your service.

Flexible locations: whether it's in-house or an external venue we'll hold training where it suits you.

The Sense of Ageing acclaimed programme A fun and inspiring training programme that use simulation to help your staff understand the customer journey through the eyes of an older person with cognitive or physical disabilities. An engaging and very effective way to enhance your service and attract and retain older consumers.

This training is provided by Age UK Training (a division of Age UK Trading Limited). Age UK Trading Limited is registered in England and Wales number 01102972. Registered office: Tavis House, 1–6 Tavistock Square, London WC1H 9NA. VAT number 710 384366. Age UK is a registered trademark: the use of the name and logo by Age UK Trading Limited is done under licence agreement between Age UK and Age UK Trading Limited.

Age UK Trading Limited is a trading company of Age UK (Charity number 1128267) which donates its net profits to that Charity.

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‘We found the training a real eye opener; it helped build real empathy with how life might feel as an older person. This is something we feel could be useful to anyone whose work touches older people.’

Jean Cattanach, Unilever Food Solutions

Age UK is committed to providing training that improves the level of service and the quality of life for people in later life.

For further information or to discuss your options or book please call Amanda on 0808 168 1225 or email trainingteam@ageuk.org.uk