REALTOR.com® National Blogger Conference Call

June 25, 2009

Call Agenda

• Welcome

• Personal Branding

• REALTOR® Blogger Expert: Ines Hegedus-Garcia

• RE.net Preliminary Survey Results

• Facebook and Twitter Case Studies

• Q&A

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Personal Branding

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Personal branding is the process whereby people and their careers aremarked as brands. The creation of an asset that pertains to a particularperson or individual; this includes but is not limited to the appearance andknowledge contained within, leading to an indelible impression that isuniquely distinguishable.

Personal branding often involves the application of one's name to variousproducts. For example, celebrity real-estate mogul Donald Trump uses hislast name extensively on his buildings and on the products he endorses(e.g.,Trump Hotels).

-Wikipedia

Building Your Personal Brand

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1. Identity – who you are2. Contacts - who you know 3. Activities – what you do

Social Media Architecture

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Digital Word of Mouth

Creating a social media architecture allows personal brands to gain a holistic view of their online buzz

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Ines Hegedus-Garcia

Miamism.com blogger:

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Ines Hegedus-Garcia

Interruption Marketing vs. Permission Based Marketing

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Ines Hegedus-Garcia

What value do you add?

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Ines Hegedus-Garcia

Brand – Read – Engage – Participate - Be Genuine

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Social Media Architecture - example

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Creating a social media architecture has allowed Ines to cultivate her online buzz

Digital Word of Mouth

Ines Hegedus-Garcia

Share your Social Influence

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Ines Hegedus-Garcia

Off-line efforts ?On-line efforts

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Ines Hegedus-Garcia

Promote – Brand – F2F

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Ines Hegedus-Garcia

Mojitos - social object

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Ines Hegedus-Garcia

Rules of engagement – don’t just dive in

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Preliminary RE.net Survey Results

• 49% of Real Estate (RE) professionals spend more than 8 hours a week using online tools to market their business

• 20% of RE pros say Facebook is their most important online tool

• 6-12 months: Amount of time that 41% of respondents have been on Facebook

• 6 months or less: Amount of time that 61% of respondents have been on Twitter

• 20% of RE pros are generating leads on Facebook

• 54% of RE pros generate at least 25% of all leads online

• 49% of RE pros say that at least 25% of their online leads are first-time home buyers

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Facebook/Twitter Case Studies

Josh Pomerleau from Keller Williams Realty:Closed 4 transactions and working with 2buyers he met on Facebook in last 12months

Matt Fetick from Keller Williams Realty:Reports 9 pending sales directlyconnected to Facebook lead generation

“Just Sold” Facebook transactions:REALTORS posting sold home data ofundervalued properties generate businessafter getting contacted by colleagueslooking for similar deals

Twitterer DJ Waldow:400 people in one week clicked on a Twitter link to his home for sale in Durham, NC

Dell generates $3 million in sales from Twitter:Coupons, clearance events and new arrivalTweets directly linked to $2 million in revenue

Kogi Korean BBQ Trucks‘ Twitter only model:The Kogi taco truck went from serving 10 peopleto 800 per stop via 22,000 Twitter followerswithin months

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Q&A

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Conclusion

• Now is the time to establish your personal brand online

• Transfer your “face-to-face” social networking skills online

• Successful Realtors are leveraging social media to grow their business

• RE.net survey preliminary results indicated even early adopters of online social networking have been on for only 2-3 years

• Young clientele are going online to look for Realtors and to do their home search

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Contact Info

Audie Chamberlain

REALTOR.com® | Move.com

805.557.3149 office

http://www.realtor.com/blogs

http://trends.move.com

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Resources

http://garyvaynerchuk.com/

http://www.yelp.com/

http://danschawbel.com/

http://www.thesocialmediahandyman.com/

http://www.mytechopinion.com/twitter-for-realestate-twits

http://twitter.com/CoachDeb

http://www.miamism.com

http://blogsignup.realtor.com/

http://www.realtor.com/blogs

http://trends.move.com

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Thank you!

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