realtor.com national blogger conference call (3 30 10)
DESCRIPTION
Special Guest Mariana Wagner discusses how to align your social media strategy with your business goals.TRANSCRIPT
Realtor.com National Blogger Conference Call
Start Time 11:00 am PST
Agenda
• Welcome• Introduction• Aligning Your Goals: Mariana Wagner• First Time Home Buyer Survey Results• Realtor.com iPhone Application Update• Contact and Resource Info• Questions & Answers
Audie Chamberlain, social media community manager
Welcome
• Welcome and thank you for joining our webinar
• Check your audio and computer
• Ask questions on twitter with the hashtag #rdcblogcall
• Chat on GoToWebinar is shaky, use twitter
• We will post links, resources and slides over next few days
Introduction
• Regional technology trainer for Keller Williams
• Blog coach for Keller Williams Realty
• Co-owner of the Wagner iTeam
• National speaker and trainer
• Realtor blogger and mom to two boys
Aligning Social Media
• Search Engines• SEO – organic• SEP – Advertisements
• Links from other sites• Other bloggers• Social Media sites• Directories
• RSS feeds• Facebook• LinkedIn
Benefits of Blogging
Aligning Social Media
Benefits of Blogging
• Found on the Search Engines for Niche Terms
• Forced Research for Blog Posts
Aligning Social Media
Benefits of Blogging
• Agents refer with confidence
• Bloggers are loyal
Aligning Social Media
What to Write About
Aligning Social Media
What to Write About
Frequently Asked QuestionsMarket Reports
Neighborhood ProfilesBuyer/Seller Tips
Community InformationArea and Event Photos & Videos
Aligning Social Media
What to Write About
• Write your own content. • Do NOT copy/paste. • Purchase content to supplement your OWN posts.• When quoting another source, ALWAYS link to the
original source & annotate correctly.• Make sure that quoted content is NO MORE
THAN 1/3 of your total post.
Aligning Social Media
SEO: Consistently writing about what you
want to be found for in the search engines,
in the language used by the community of
people you want to do business with.
SEO – Search Engine Optimization
Aligning Social Media
Keywords are words and phrases that people type into
search engines to get answersto their questions and
get more information.
Keywords
Aligning Social Media
Keywords
• [YOUR AREA] Real Estate
• [YOUR AREA] Homes/Condos/Townhomes for Sale
• Homes/Condos/Townhomes for Sale in [YOUR AREA]
• [YOUR AREA] Homes
• [YOUR AREA] Property/Home Values
• How Much is My [YOUR AREA] Home Worth?
Aligning Social Media
Post Structure
• Great Titles/Headlines
• Easy to Read/Scan Body
• Effective Conclusion
• Calls to Action
Aligning Social Media
Blog Promotion
ONLINE
• Your Website
• Social Networking Sites
• Blogging Communities
• All Online Advertising
• Email Signature
OFFLINE
• Business Card
• Postcards
• Promotional Items
• Newsletters
• Sign Riders
• Flyers
• Radio & TV Ads
Aligning Social Media
Never replace what is currently making you money.
In the beginning, leverage your time by filling in your dead
spots. Once you see that blogging is transferring into closed
deals, ONLY THEN should you consider adding it to your
other lead generation activities.
Time
Aligning Social Media
Time
Week One Market Report ‐ City Market Report – Target Area(s)
Week Two Neighborhood Report FAQ
Week Three Seller Article/FAQ Local Event/Business
Week Four Buyer Article/FAQ Real Estate ‐ In the News
Consistency over Quantity
Schedule Flexibility
1-3 posts a week = ideal
First Time Home Buyer Survey Results
Key Statistics
Out of all home buyers in 2009, almost 50 percent were First Time Buyers
Half were married couplesA quarter were single womenOnly 12 percent were single men75 percent previously rented an apartment or house18 percent had been living with their parents
Median age: 30 years old
Median income: $61,600
First Time Home Buyer Survey Key Findings
Access to Credit is Harder to Get93 percent of first time home buyers are having a harder time getting a mortgage on favorable termsFewer than half of first-time buyers are pre-approved for a loan
Raising a Down Payment is Getting Tougher Fewer than half of first-time buyers have their down paymentsin handThree out of four first-time buyers turn to their families for down payment assistance
Intangible Benefits and Hidden Costs Play a Large RoleTop reason their first-time buyer clients are interested in buying a home is to achieve homeowner statusThe second reason is to have a place to raise a familyOnly 35% of first-time buyers are aware of the “hidden costs” of homeownership, such as closing and maintenance costs, before they begin looking for a home.
Realtor.com iPhone App Update
Total downloads: 400,000+
Number of days since launch: 56
Average time per session: 18.1(average time is ~5min per use ona free app Pinch Media) Average
Time per user per day: 36+ minutes (up from 32+ minutes)
Peak days: Weekends: Saturdays &Sundays
Q&A
– Have time to blog?
– How do I get started?
– Take to another level?
Resources
About Blogging:ProBlogger.comRandomRealEstateBlogInfo.comRSSPieces.com
Referenced Sites:FeaturedBlog.comBringTheBlog.comActiveRain.com
Real Estate News Sites:Inman.comRealtyTimes.commoney.cnn.com/real_estateRISmedia.com
Blogging Ideas:budurl.com/REBlogIdeas1budurl.com/REBlogIdeas2budurl.com/REBlogIdeas3budurl.com/REBlogIdeas4
About Mariana:MarianaWagner.comRealtyScoop.FeaturedBlog.comColoradoSpringsRealEstateConnection.com
Contact :Audie Chamberlain, [email protected]
Referenced Sites and Links to More Information